New ebook: The Ultimate Guide to Marketing Your Listings

We’re excited to announce the follow-up to our popular ebook on marketing your brokerage and yourself. If you read that, you know how to set yourself and your brokerage apart with top-notch marketing.

In our new ebook, you’ll get a blueprint for marketing your commercial real estate listings. That includes tactics for generating not just maximum exposure, but also the right kind of exposure. It’s chock-full of tips and resources for crafting a compelling story, reaching the right people, and employing effective digital marketing so you can get deals done quickly.

Topics: Best Practices

Where marijuana is legal now and why it matters for brokers

Earlier this year, we wrote about why brokers should be proactive about pot.

It’s been about a month since the election, and we wanted to provide a quick update to make sure you know where things stand in your market.

Topics: Industry News

Caffeine addicts take note: Starbucks’ high-end concept just got more serious

Earlier this month, Starbucks Chairman and CEO Howard Schultz dropped a bit of a bombshell.  He plans to give up the chief executive title in April to pursue other ventures, including heading the expansion of the upscale Starbucks Reserve Roastery. This new chain could total about 1,000 stores, with some fitting in existing Starbucks and others in their own separate locations.

Topics: Industry News

The 7 deadly sins of CRE appraisals (Guest post: Carl Streck)

You probably know about the dangers of the seven deadly sins in your own life. However, you may be thinking, “How on earth could these relate to the commercial real estate market, let alone appraisals?”

Appraisals can become a routine part of the CRE broker experience, but there are certain caveats you need to be aware of. By avoiding these seven deadly sins, you’ll be on your way to a smooth appraisal and buying process. You’ve been warned!

Topics: Best Practices

Apto and Outlook—what you need to know

We hope you enjoy reading the Apto blog for industry best practices and insights on CRE tech. Every now and then, though, we like to answer some FAQs from our customers and introduce you to some important Apto features.

For example, a good CRM promises to help you build stronger relationships and become more efficient in general. But how does it work?

Start with email integration

Topics: Company Updates CRE Tech

How movies are boosting experiential retail for shopping centers

Cinemas often take a backseat to other tenants in shopping centers, but a recent deal in this retail-entertainment sector has pushed it into the spotlight.

AMC Theatres is now the nation’s largest movie theater chain after its acquisition of Carmike Cinemas for $1.2 billion. The deal gives AMC about 3,000 more screens, bringing its total to just over 8,200 with 659 theaters in total.

Given the magnitude of the transaction, it’s a good time to take a look at the role of movie theaters in experiential retail, which can help combat the effects of online shopping.

Topics: Industry News Disruption

The CRE sectors to watch in the coming months

We all know the main commercial real estate sectors: retail, multifamily, office, industrial, hotel. But do you know how they’re performing in terms of rent, absorption, vacancy, etc? In the second half of 2016, multifamily and office stood out from the rest.

It’s worth taking a closer look at these two sectors so brokers, lenders, owners, developers, buyer, sellers and managers can know what to expect as we head into 2017.

Topics: Industry News

Why you shouldn’t compromise on comps

If you’re relying on third parties for comps, you’re doing it wrong.

Comparables sales, leases and properties are an essential part of the commercial real estate business. From valuations in investment sales, rental rate negotiation in tenant representation, and competitive positioning in landlord representation, building and maintaining a comp database can put you a step ahead of the average broker.

Watch the video to learn how you can build and use a robust comp database to demonstrate your expertise to prospects and clients.

Topics: Best Practices

The KPIs every broker must know (but probably doesn’t)

This article first appeared in Real Estate Tech News.

As much as we like to think that sales is about relationships, it is really a numbers game. Brokers that acknowledge this can add a degree of predictability to their business by analyzing and tracking key performance indicators (KPIs).

Unfortunately, many brokers ignore the importance of these metrics, measure the wrong or incomplete information, or lack a system for tracking results. That’s a shame, since brokers can use KPIs to prospect better, grow and improve their business, and forecast with more confidence. Here’s how.

Topics: Best Practices

The #1 key to successfully implementing a new CRM

After what could have taken months of sales calls, demos and trial runs, you’ve finally found and purchased the new CRM tool that will allow your team to get organized, streamline processes, and close deals faster.

Now what?

No matter how high-tech or pricey the platform, if you don’t structure a successful implementation, your dollars will be wasted.

Topics: Best Practices CRE Tech Efficiency