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Think narrow: Why commercial real estate brokers should specialize

Apto founder and CEO Tanner McGraw recently wrote an article for RealtyNewsBiz on how commercial brokers can find a specialty and grow their business by defining a unique value proposition. Read an excerpt below.

Topics: Best Practices

How to take (or outsource) stellar building photos for your marketing efforts

A picture is worth a thousand words. And since you’re in the business of selling or leasing physical buildings, photos prominently displayed in your marketing materials can go a long way toward closing that dealor losing that lead.

Topics: Best Practices

CRE at SXSW: Vote for your favorite next-generation real estate ideas

Want to know the latest innovations in CRE technology? Just take a look at the topics vying for a spot at SXSW 2017.

The SXSW PanelPicker allows anyone to vote for their favorite session proposalspresentations, panels, discussions, demonstrations, etcso they can have a voice in the event. Even if you’re not heading to Austin next March, it’s interesting to see what ideas are being brought to the table.  

We highlighted a few CRE topics that sounded interesting, and if you feel so inclined, cast a vote for your favorite!

Topics: Industry News

Broker beware: 4 kinds of tech shaking up the CRE scene

Are you worried about disintermediation at the hands of our merciless robotic overlords? Do you feel powerless to stem the onslaught of new technology? Try using it to your advantage instead.

In-person meetings, conferences and personal networking aren’t going away. But innovative new technologies are changing the game for commercial real estate, and brokers need to learn how to use them to their advantage. While many are wringing their hands at potential disintermediation, these innovations don’t have to be harbingers of doom.

Topics: Best Practices Disruption

Never check in again: Creative follow-up tactics

Tired of constantly following up about the status of potential new deals or partnerships, only to get the brush off? It could be your approach that’s the problem. The first thing to ditch: that tired old “just checking in” email.

Topics: Best Practices

Don't rely on market reports. There's a better story behind every deal.

Keys acquired. Company moves in. Company moves out. Company reinvests. Building goes up. Customers pour in (hopefully). Commissions get deposited (hopefully). Smiles ensue.

Congratulations, you’re a broker.

Along with the standard financial stats, these are the events that occur when a deal gets done. They’re tangible, and they have a direct impact on the parties involved in the deal. They shape the market.

Topics: Best Practices

4 conversion-boosting CRM best practices for commercial real estate

Moving prospects and leads through the pipeline is an ongoing process, and if you want to get all the way to the close of a deal, you have to be consistent and strategic.  

Boosting conversion rates and shortening the nurturing process are worthy goals, and today’s CRM technology can help you reach them. Basic sales strategies can be applied and augmented through automation of processes and access to extensive and relevant data.

Topics: Best Practices Efficiency

The CRE workplace initiative that keeps on giving—to you, your team and your clients

Workplace wellness is all the rage nowadays. And for good reasonby promoting health and wellness, you also promote productivity and employee retention.

To define the term, workplace wellness means focusing on the whole employee, which includes their mental and physical health. The idea is that employees in positive working environments that take their wellbeing into account tend to be more content with their jobs and themselves, which in turn motivates them to perform their best.

Topics: Industry News Best Practices Efficiency

10 of the coolest office spaces in the U.S.

There was a time when the grey walls of cube farms dominated the office landscape, but no longer.

Following the open office lead of the tech industry, more and more companies are opting to transcend the ordinary with inspired design that encourages collaboration and creativity, enhances employee morale and reinforces their brand identity. In no particular order, here's our list of 10 of the coolest office spaces in the country:

Topics: Industry News

Tips to avoid freaking out about work while on vacation

Labor Day is around the corner, and we all know what that means: a mad rush to get that one last trip to the beach or lake in before the weather turns. This period can also present an inconvenient time to be away from the office, as deal volume traditionally starts to amp back up.

But don’t fret. It’s still perfectly reasonable to take some time off and enjoy the last days of summer with your family. A little fresh air and a continuous stream of ice-cold Michelob Light is, after all, a great way to recharge your batteries and ensure you finish the year strong.

Topics: Best Practices Efficiency