What to know about the 3 disruptive technologies gunning for your job

From cashiers to car washes, weve watched technology reshape industries and eliminate jobs through increased automation.

While many of us may have thought more complex roles and industries would remain sheltered from increasingly advanced technology, a recent report by Remit Consulting said 88% of the core tasks performed by real estate service firms are ripe for technological takeover.

Topics: Disruption Efficiency

The broker's guide to better business writing

In business, first impressions are often made not with a handshake, but with an email. And the message we send with the quality and clarity of our writing often speaks louder than the content itself.

When was the last time you thought about your skill as a writer? If you’re answer is, "Not since high school English class,” then this post is for you. From crafting a tweet to sending a follow-up email, you will constantly be judged on your writing.

Keep reading for some of our favorite tips for better business writing:

Topics: Best Practices

7 ways to master the ‘invisible agenda’ at your next conference

How will you prepare for the upcoming fall conference season? Even if you love the spontaneity of chatting up a new contact in the lunch line or comparing notes with the person next to you at the panel discussion, planning ahead can pay off in far more high-quality opportunities.

Here’s the secret: at every conference, there’s always the official agenda and the “invisible agenda,” the one you won’t find on the website. It encompasses all the informal handshakes and conversations between sessions, as well as pre-arranged meetings and even a few “spontaneous” get-togethers. You could go through an entire conference and never notice this invisible agenda unfolding all around you. Or you could be the one who sets it.

Topics: Best Practices

[Free ebook] The Broker's Guide to More Efficient Prospecting

If we were telling you about a beginner’s guide to prospecting in commercial real estate, we would talk about networking and canvassing. There would be advice about how to talk to people everywhere, all the time. You’d find tips for cold calling and email outreach, and guidance on scheduling and tracking your efforts.

But this ebook isn’t a beginner’s guide. This is for brokers who are past the struggles of the early years, where organization is still a work in progress. This is for brokers who are ready to build a scalable process that ensures their pipeline stays full and the paychecks keep coming. We assume that you have centralized technology and a CRM, not just a collection of Excel spreadsheets. (If not, start with A Practical Guide to CRM for Commercial Real Estate).

And we’re going to be honest—to become an expert, you need to put in the work. There are ways to be more efficient, but there are no true shortcuts. To make more money, you need to invest in technology and take the time to implement better processes. But it’s worth it.

Topics: Best Practices Efficiency

6 commercial real estate podcasts you should be following

Commercial real estate is an evolving industry, and to stay ahead of the competition, its essential to stay on top of developing trends and market dynamics. While taking a class is a great way to learn new material, classes are expensive and most people in the industry are time-strapped enough as it is. Whether youre on your commute or at the gym, following the right podcasts is one of the most convenient ways to keep up.

When it comes to commercial real estate podcasts, the market is saturated with potentially helpful material. To sort through the mass, we put together a list of seven podcasts sure to benefit anyone in the industry. Take your continued education one step further and pair these podcasts with the right books and you are sure to stay ahead.

Topics: Industry News

4 brands getting experiential retail right

It’s no secret that brick and mortar retailers are switching things up in an attempt to stay relevant. Companies of all shapes and sizes are feeling the heat from Amazon and the general shift in consumer preferences.

To be more specific, consumers are becoming are less and less interested in things. They want experiences, even in their shopping routines. Hence the idea of “experiential retail,” an attempt to create a well-rounded or interesting experience for shoppers outside of just the purchase of goods. If done right, these experiences keep people in the store longer and are also highly shareable on social media.

Here are four retailers who are doing it right:

Topics: Industry News

11 things to outsource on Fiverr—from the helpful to the absurd

As a commercial real estate professional, your workday rarely ends at 5pm. Somedays, the real work may not even begin until then, or you might just be working round-the-clock—ready to take a client call at any moment.

That’s why the way you choose to spend your time matters. You don’t get paid to sit behind a desk, you get paid when you produce. So how do you ensure your time is being spent working on deals and not on useless paperwork?

Topics: Efficiency

Do you spend enough time following up?

You may already know that most brokers don’t spend nearly enough time prospecting—and we’re willing to bet that fewer spend time actively monitoring and following up on those leads.

But not following up or keeping in touch is like ordering a mouthwatering burger and then walking away from the table when it arrives. You can smell how good it’s going to taste, but you never actually take that first bite. The same goes for prospecting: you can almost smell how good that deal’s going to be if it materializes. But if you don’t follow up, you are literally leaving an opportunity on the table!

By now, you should have a consistent prospecting strategy. Next, make sure you’re finishing the job by following up strategically. Here’s how to do it:

Topics: Best Practices

7 essential books for commercial real estate professionals

From maximizing time to using the latest technology to unlock business opportunities, the most successful commercial real estate professionals are always hungry to learn. Reading the right books is one of the best and easiest ways to learn, and its far cheaper than taking classes.

There are thousands of real estate books out there, so to help thin the herd, we put together a list of true essentials. Whether you are a seasoned veteran or are entering the commercial real estate world for the first time, reading these books will make you better.

Topics: Best Practices

Are you prospecting enough?

Prospecting is to a broker what free throws are to an NBA star, or what the gas pedal is to a race car driver. Simply put: it’s the foundation of your success.

And yet, the Massimo Blog revealed that over 80% of respondents in a national survey prospected only sporadically or when they could. What’s more, 7% of these respondents suggested that they do not prospect at all.

Women in CRE tech: 3 questions with our Director of People Ops

We recently interviewed Heidi Burkhart, president and owner of New York brokerage firm Dane Real Estate, on how she’s succeeded in commercial real estate, a historically male-dominated industry. And with recent news about gender discrimination and harassment running rampant in Silicon Valley and beyond, this got me thinking about similar challenges we face in the technology industry with gender diversity (and diversity in general).  

Topics: Industry News CRE Tech

3 products to help you prospect, get paid, and be productive anywhere

Hopefully you read this blog because you trust us to provide important industry news, best practices, and other tips and trends. But we’d remiss if we didn’t occasionally tell you what’s new at Apto. And there’s been a lot this year! We’ve been hard at work in our effort to bring you more features and products that will make your life as a commercial real estate broker much easier.

Topics: CRE Tech