The Apto Team

The Apto Team

Created by and for commercial real estate brokers, Apto is the leading web-based software platform for managing customer relationships, properties, listings, deals and back-office. Apto serves thousands of commercial brokers and is the CRM of choice for 5 of the top 7 CRE brands. Apto's world-class CRM platform is optimized to meet the needs of CRE brokers, and can be further customized to brokerage workflows and business requirements. Apto is the only platform that allows brokers to manage the full lifecycle of a deal anywhere, from any device.

Recent Posts by The Apto Team:

4 commercial real estate technologies you should be watching

New year, new tech trends. Or at least, renewed attention on tech trends and new resolutions to be a better broker and human.

There’s a ton of advice out there on the latest products and life hacks that can make you better, faster, stronger. There’s certainly enough technology promising to change the game. The trick is knowing when to adopt these technologies and when to watch and wait until they’re a little more evolved.

Here are a few current trends that you should be keeping an eye on.

Topics: Industry News CRE Tech

7 reasons new CRE brokers should rely on their CRM

It’s common knowledge that making money in commercial real estate takes a few years. New brokers have their work cut out for them—they’ll need to build a database, establish relationships with prospective clients and industry contacts, and find a mentor.

Starting at a large firm may make that process easier, but there’s still a lot of work to be done. Beyond process issues, there’s the question of credibility. The oft-cited fear among young brokers is appearing knowledgeable—a difficult feat when they’re presenting to clients who are sometimes much older potentially more knowledgeable than they are.

Having a quality CRM can go a long way toward establishing credibility and speeding up the process that normally takes years. Here are a few reasons why.

Topics: CRE Tech

3 ways transit-oriented developments are reshaping our downtowns

Downtowns all over the U.S. are undergoing a development shift thanks to millennials, baby boomers and a general change in the way people view renting vs. owning.

Many of the dense urban cores in the country’s most popular downtowns and metropolitan statistical areas (MSAs) have become so popular and congested that it is no longer possible for all the residents, workers and visitors to park near their destinations. Not that many would want to drive in some of these cities anyway—the traffic surrounding the most congested cores (such as Midtown Manhattan, SoMa in San Francisco and Downtown Los Angeles) is so bad it can add hours to a roundtrip commute.

Topics: Industry News Disruption

Never market yourself or your brokerage again

We just released two ebooks on marketing yourself and marketing your listings—so you might wonder why we’re now writing about getting rid of marketing altogether.

The truth is, if you put a lot of effort into building a credible brand with a strong database to support both prospecting and finding the best deals, then you’ll end up with something even better than a great brand and database: a strong referral pipeline.

Topics: Best Practices

Trend alert: Long-term efficiency savings start to outweigh rents for tenants

There’s a new trend hitting the streets of our towns that are making developers, owners and investors very happy: an increasing emphasis on long-term efficiency savings for all types of commercial users. Landlords can use it to justify strong rents, and with many users noticing the money they can save on operations, these inflated rents are taking off.

Topics: Industry News

8 tips to make team meetings more productive

Ever been in a meeting where everyone talks and talks and talks, but no one says anything and nothing gets done?

Yeah, us too.

Meetings can be valuable, but they’re also easily abused. Sitting in a room and talking often feels productive, but to actually be useful, your meetings need to be thoughtful and organized.

Here are some tips to fine-tune your meeting strategy for maximum productivity.

Topics: Best Practices

Got a great deal? Here’s how to get media coverage for it.

Not all deals may be big enough to warrant a new story, but in the course of your career you’ll probably have at least a few that you’ll want to shout from the rooftops. It’s free advertising, of course, and the best kind of advertising because it’s centered around the work you’ve already done. It’s essentially a high-profile case study.

So whether or not you have a newsworthy deal at the moment, make sure you know the best way to contact and work with the media should the opportunity arise.

Topics: Best Practices

5 CRE tech firms poised to disrupt the industry

CRE tech innovation affects every corner of the industry. It can be helpful to look out at the space every now and then to see who is poised to change the game for related industries as well. Whether these companies work directly with brokers or with property owners or developers, it’s crucial to know the playing field.

Here are a few companies to watch.

Topics: CRE Tech

Who you know matters. Are you in with these 4 CRE partners?

Success and failure in commercial real estate often comes down to who you know.

While cold calling and targeted marketing can produce viable leads, many of your best clients and deals come from word of mouth. The “I know a guy” game is strong in CRE, but it’s not all take, take, take. Commercial real estate karma is at play, too, which is why it’s important to build a strong network of tertiary contacts who can assist your clients in ways you cannot.

Topics: Best Practices

A checklist to nail your first meeting with a prospective client

A first meeting with a prospective client can be nerve-racking. After all, there’s usually a lot riding on the outcome.

Just like a job interview, the first meeting is all about first impressions—every detail counts, and there are no second chances. One false move and your prospective client is now someone else’s.

Topics: Best Practices