As a broker, you’re well aware that you need to spend A LOT of time cold calling in order to build up your prospect list. While some phone time is unavoidable, cold calling is NOT the only way to network and grow your client list.
Instead of sticking to the status quo, why not get creative and try these nine networking hacks for growing your client list?
1. Be a coffee shop hero.The key to networking is to put yourself in the shoes of your target client and ask yourself, “Where would I spend my time?” Since most entrepreneurs visit coffee shops daily for meetings, breaks and fuel, why not post up at your favorite neighborhood brew house and arrange with the cashier to buy customers’ coffee for the day?
When customers go to thank the good samaritan who bought their drink, you can introduce yourself and explain that you’re helping businesses in the area find great office space and hand them your card. They will be impressed by your ingenuity, and at the very least, appreciate the free coffee!
2. Infiltrate a coworking space.Coworking spaces can be treasure troves of potential new clients. They attract young, hungry startups on the path to hockey stick growth. Meeting these entrepreneurs early is the key to winning them over. Consider getting a spot in a coworking space as a member. This will allow you to truly put yourself in the shoes of your prospects as you make natural connections in the kitchen, at events or over coffee. Plus, you’ll benefit from changing up your work environment.
3. Don’t be afraid to advertise.You don’t need to hire a marketing agency to start advertising. In fact, you might be surprised at how easy (and inexpensive!) it is to launch your own targeted ad campaign using Facebook, Twitter or Google AdWords.
To start, we’d recommend creating some basic ads using a free design tool such as Canva, then experiment with Facebook ads to learn what does and does not work. The system allows you to be incredibly targeted — you can even upload your prospect email list and begin running ads directly to those individuals. And if you’re looking to gain new prospects, you can create a target audience based on interests such as “startups,” “coworking,” “entrepreneurship” etc.