What can Hollywood teach you about being a better broker? Turns out, a lot.
In part 1 of this series, we looked at 7 movie moments, each of which provided a lesson applicable to the commercial real estate world.
Kick back and enjoy these additional kernels of movie wisdom!
LESSON #8: Do your research.
Good brokers do a little digging: they notice what buyers and sellers signal with each deal, hunt down portfolio details, and track it all with Apto. So get the information. And if you’re the Black Widow, get it by any means necessary.
“We need you to come in."
“Are you kidding? I’m working. I’m in the middle of an interrogation.” - The Avengers
LESSON #9: Sell the dream, not just the details.
What do your prospects care about? Speak their language. Sell them the dream, not the details.“We’re not suggesting that you abandon the neighborhood. All we’re saying is, what if the neighborhood got a little bit bigger?” - The Internship
LESSON #10: Be human.
It’s easy to get so caught up in making the sale that you forget to make the connection. Danny sets you straight.“If you want to talk to somebody honestly, as a human being, ask him about his kids. Find out what his dreams are. Just to find out, and no other reason. Because as soon as you lay your hands on a conversation, to steer it, it’s not a conversation anymore. It’s a pitch. And you’re not a human being. You’re a marketing rep.” - Big Kahuna
LESSON #11: Don’t let your bias cloud your thinking.
With so much market data out there, it’s easy to cherry-pick stats that back up what you already believe (this is called confirmation bias). Careful. That kind of thinking led to things like the housing bubble.
“So logically, if she weighs the same as a duck, she is made of wood."
LESSON #12: Think strategically about what you want to do—and how you’ll do it.
Make a step-by-step plan for success. And don’t just account for setbacks—expect them.“First, we have to get within the casino cages, which anyone will tell you takes more than a smile.” - Ocean’s 11
LESSON #13: Remember that everything passes—business and life.
Being at the top of the game is thrilling—we won’t argue with that. But there’s more to life than leads and deals. Business is business, life is life, and both pass quickly. Make the most of the time you have, with the people who matter.