Why a people person needs data, too

This article originally appeared in cre.tech.

There is a prevailing notion in commercial real estate that a broker, like any sales professional, is a people person, not a numbers person. Data seems to be at odds with brokers’ natural strengths: the antithesis to their verbal skills, instincts and winning charm.

But commercial real estate brokers are thinking about data all wrong. It is simply information—and for brokers, it takes countless forms, from the names of landlords, owners and CEOs, to building sale prices, to the number of times they’ve reached out to a prospect. Sure, most brokers would rather be making pitches than crunching numbers, but if they can change the way they think about data, they can actually use their time more efficiently and improve performance in a way that doesn’t conflict with their natural love of the sales game.

Topics: Best Practices CRE Tech Efficiency

4 commercial real estate technologies you should be watching

New year, new tech trends. Or at least, renewed attention on tech trends and new resolutions to be a better broker and human.

There’s a ton of advice out there on the latest products and life hacks that can make you better, faster, stronger. There’s certainly enough technology promising to change the game. The trick is knowing when to adopt these technologies and when to watch and wait until they’re a little more evolved.

Here are a few current trends that you should be keeping an eye on.

Topics: Industry News CRE Tech

7 reasons new CRE brokers should rely on their CRM

It’s common knowledge that making money in commercial real estate takes a few years. New brokers have their work cut out for them—they’ll need to build a database, establish relationships with prospective clients and industry contacts, and find a mentor.

Starting at a large firm may make that process easier, but there’s still a lot of work to be done. Beyond process issues, there’s the question of credibility. The oft-cited fear among young brokers is appearing knowledgeable—a difficult feat when they’re presenting to clients who are sometimes much older potentially more knowledgeable than they are.

Having a quality CRM can go a long way toward establishing credibility and speeding up the process that normally takes years. Here are a few reasons why.

Topics: CRE Tech

Apto and Outlook—what you need to know

We hope you enjoy reading the Apto blog for industry best practices and insights on CRE tech. Every now and then, though, we like to answer some FAQs from our customers and introduce you to some important Apto features.

For example, a good CRM promises to help you build stronger relationships and become more efficient in general. But how does it work?

Start with email integration

Topics: Company Updates CRE Tech

The #1 key to successfully implementing a new CRM

After what could have taken months of sales calls, demos and trial runs, you’ve finally found and purchased the new CRM tool that will allow your team to get organized, streamline processes, and close deals faster.

Now what?

No matter how high-tech or pricey the platform, if you don’t structure a successful implementation, your dollars will be wasted.

Topics: Best Practices CRE Tech Efficiency

Your commercial real estate technology stack

We talk about CRE tech all the time. It’s what we do. We want you to be informed whether or not you use Apto.

Our customers often ask us what the core pieces of commercial real estate technology really are. There’s so much out there, and it can get overwhelming very quickly. Even tech-savvy brokers have trouble wading through their options, or they just don’t have time to explore dozens of new products.

So let’s keep it simple. Here are the five core areas you need technology for if you want to be a better, more efficient broker.

Topics: CRE Tech

5 CRE tech firms poised to disrupt the industry

CRE tech innovation affects every corner of the industry. It can be helpful to look out at the space every now and then to see who is poised to change the game for related industries as well. Whether these companies work directly with brokers or with property owners or developers, it’s crucial to know the playing field.

Here are a few companies to watch.

Topics: CRE Tech

5 keys to learning new technology at any age

Think you’re too old to learn new technology?

Good news. You’re not.

Why should you give up your tried-and-true, low- or no-tech system for prospecting and managing deals?

Fair question.

As you know (or at least the back of your mind does), it’s going to get tougher to stay competitive as commercial real estate brokers use more and more tools that offer greater access to data in real time. The game is changing—but can you keep up?

Topics: CRE Tech

Tomorrow's Technology Today: Apto CEO featured on The Commercial Real Estate Show

Apto founder and CEO Tanner McGraw was recently interviewed by Michael Bull on The Commercial Real Estate Show for the feature "Tomorrow’s Technology Today." Listen in to hear about why Tanner created Apto, how his experiences as a commercial real estate broker informed the product, and why technology is a lift—not a replacement—for the tried and true broker skillset.

Topics: CRE Tech

Is due diligence helped or hindered by the pace and availability of information? [Guest post: Tim Randall]

The commercial real estate industry is in the midst of a technological transformation—and no part of the process has been left untouched.

Just think of all the new leasing and management systems you’ve seen, the listing and search services out there, the data and analytics tools that promise to change everything. Or take a look at this map from CB Insights, a venture capital and angel investment database, to get an idea of all the different platforms and applications that are changing the way CRE is transacted.

Topics: CRE Tech