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[Assessment] How do your time management skills stack up?

By The Apto Team on Sep 20, 2018

For many commercial real estate brokers, it often feels like there is not enough time in the day to get everything done. You're meeting with clients, touring properties, managing the details of any given deal, and so on.

But when you manage your time efficiently, you're able to take more control of your deals—and your income.

Take this quick assessment and get your time management report card today, then get resources to help you improve.

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Broker insights: What was your longest deal? (Part I)

By Irena Ashcraft on Sep 18, 2018

broker-buildings 320x213We asked brokers for stories about their shortest and longest deals ever. What did we learn? Well, sometimes you just get incredibly lucky and a dream deal falls into your lap and practically ties itself up with a bow. And other times, well…the stories speak for themselves.

Enjoy the first in this 3-part series and learn how brokers keep momentum and stay organized when deals carry on for years on end.

Topics: Interviews
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Broker insights: What was your shortest deal?

By Irena Ashcraft on Sep 13, 2018

building-skyline-sunset-660981-editedWhen we talk to brokers, it’s the deal stories that generate the most emotion, whether good or bad. While we’re in the business of making sure you have an easy, repeatable process to prospect and work through your deals, we know that sometimes you just get lucky.

Today, we’re looking at those rare but beautiful moments when everything just falls into place. Here are the stories of some of the shortest deals our brokers have encountered.

Topics: Interviews
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The latest and greatest data sources for CRE

By The Apto Team on Sep 11, 2018

52-CRE-Data-Sources-Cover-UpdatedIn terms of commercial real estate data sources, there are a few big names out there that most brokers use. They’re the largest—and the most expensive—but they’re not the only ones in the game. There are a number of smaller, niche companies that provide information on lease/sales transactions, ownership info, mortgage/financial data, property data, listings, and more.

All brokers need data, so it’s no surprise that the 52 Commercial Real Estate Data Sources ebook has been our most popular resource to date. And now we’ve updated it with the latest and greatest data sources for 2018 and beyond!

Here are some of the companies that have been added for the 2018 edition of our ebook.

Topics: CRE Tech
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New Apto National Broker Buzz Poll reveals: What commercial real estate brokers really think about WeWork, coworking trend

By The Apto Team on Sep 6, 2018

20180403-wework-houston-galleria-offices-4_320x180Commercial real estate brokers generally are not threatened by WeWork and the overall co-working trend, according to the latest Apto National Broker Buzz Poll, which was conducted the week of August 20.

The poll asked specifically: “How much of a threat is WeWork to the CRE brokerage business?” Here’s how brokers responded:

Topics: Industry News
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5 CRE marketing tactics to learn before the end of the year

By The Apto Team on Sep 4, 2018

rcm-marketing-320x189Marketing in commercial real estate has to be more than just sending out a few emails now and then and posting your listings on LoopNet. This strategy won’t set you apart from competitors, because your competitors are doing the same things—the monthly newsletter, the listings on LoopNet, the social media post now and then…the list goes on.

In an industry like CRE, you need to make sure you are where your clients are in order to increase your presence and opportunity to close deals.

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4 underrated sales skills every broker needs

By Irena Ashcraft on Aug 30, 2018

adult-businessman-call-374008-118000-editedTo be a great broker, you’ve got to be great at sales: it’s how you build relationships, turn them into deals, and keep your business growing. But sales—as you already know—is about more than just making your way down a call list or blasting out an email. In fact, some of the most powerful sales skills are often very subtle.

Here are four underrated sales skills you should cultivate:

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Why disintermediation isn’t happening in CRE

By Tanner McGraw on Aug 28, 2018

NAR-disintermediations-cre-160595-editedThis article first appeared in NAR REALTOR Magazine.

I started my career in commercial real estate in 2004. When I attended my first national sales meeting as a broker soon after, “disintermediation” was a popular topic of discussion. Many people seemed to be saying that at some point in the near future technology would obviate the need for brokers altogether.

Fast forward a few years, and I’m out of brokerage and on the tech side of commercial real estate. The first industry panel I sat on as a company founder raised the specter of disintermediation. And last year, it was covered yet again at several other conferences I attended.

The thing is, it’s just not going to happen.

Topics: CRE Tech
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[Infographic] One simple strategy to improve your long-term odds

By The Apto Team on Aug 21, 2018

How’s your long game?

I’m not talking about golf. I’m talking about following up and nurturing relationships over time, especially ones with previous clients.

Keeping in touch with these people is a no-brainer, but you’d be shocked at how many brokers lose track of this over time. That’s why you need a system in place to keep you organized and put your information to work for you. You own the relationship itself, but it doesn’t hurt to get an automated reminder to call once a month or once a quarter.

Get a demo of Apto

Take a look at this infographic to see how this one simple tactic can set you up for success in your market.

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Why you should stop managing your data

By Russ Duncan on Aug 21, 2018

Apto DealsWhen it comes to building software for commercial real estate brokers, you have to consider what you’re up against.

Commercial real estate is notoriously lagging when it comes to technology adoption. Excel, email, and maybe an old contact management system are still king. And they’re king because they work (albeit in a 1998 kind of way). This makes the challenge of building something brokers want to use all the more difficult. If you’ve been successful in making money with these older systems, why change?

Don’t get me wrong—some brokers have changed. There are those who have adopted a more modern CRM as their primary technology platform. The problem, though, is that many CRMs are still limited to basic data organization and management. Those are important benefits, but they’re not actual activities that drive sales.

In other words, you don’t “organize and manage” your way to new deals; you win deals. And you win them through action, not management.

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