All commercial real estate brokers have been there.
You’re hitting the phones, trying to drum up new business and connect with new people, and you just can’t seem to get past the gatekeepers.
Those decision makers you’re calling have receptionists for a reason, after all. Whether it’s a property owner or tenant, they probably have a lot of people trying to reach them, and they sometimes even train those gatekeepers to block pesky salespeople like you, sending you straight to the abyss of voicemail.
But getting past those gatekeepers can be done. And it should be—you have real value to offer, after all!
Here are a few simple tips to help you get through and reach new connections, and make sure you keep them on the line once you do.