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[Infographic] The CRE Digital Marketing Checklist

By The Apto Team on Dec 18, 2018

Thinking about revamping your digital marketing strategy for 2019? Look no further.

Digital marketing isn't just the territory of millennials or technology companies. The term simply refers to any efforts to promote yourself or your brokerage on the internet, and it should an important part of your business strategy.

Here's a quick-hit strategic checklist to make sure you're doing it right.

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Broker insights: How to work with challenging clients

By Irena Ashcraft on Dec 13, 2018

how_to_handle_the_first_meeting_with_a_client__ts-2This month, we’ve been looking at ways to keep clients happyno matter how difficult they (or the particular deal) may be. We also reached out to brokers to ask how they deal with challenging clients or situations, and this is what they had to say:

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Why now is the time to invest in CRE technology for 2019

By The Apto Team on Dec 11, 2018

59bec6362d43b_TechnologyHow did your 2018 resolutions shape up? Did you mean to adopt a new CRM this year, revisit your marketing tactics, or rethink your prospecting workflow? Whatever your goals, there’s CRE technology that can help you reach them.

And if you haven’t gotten around to those resolutions yet, it’s not too late! Now is the perfect time to invest in a new CRM and new tools to improve your workflow. Use the momentum and energy of the New Year to set your future self up for success. Not only will you be able to hit ground running in 2019, but you even get tax benefits by making the purchase in 2018. Most businesses can claim a deduction for the entire cost of technology and other equipment during the same year they make their purchases.

Let’s take a look at a few of the ways CRE tech can help you fulfill your resolutions in the New Year.

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How to use effective prospecting emails to fill your pipeline

By Heather Munro on Dec 6, 2018

Ask any broker: Nurturing potential clients takes finesse. Come on too strong or offer too little value, and you’ll be rebuffed. Short but sweet emails are ideal for introducing yourself to prospects and setting the stage for an ongoing relationship.

Unfortunately, you aren’t the only one sending emails to prospects. In order to get a response, your message must first stand out enough to get noticed in your prospect’s overflowing inbox. And once your email is opened—if it gets opened—it better be worth your prospect’s time, or you’ll be filed under spam.  

To help you write an email that gets results, we’ve outlined the elements of a successful prospecting template you can use to fill your sales pipeline with future clients.

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The best of commercial real estate data sources: demographics + broker databases

By The Apto Team on Dec 4, 2018

There are a vast number of companies that provide commercial real estate data, and it can be difficult to sort through them or know which ones are the best. We’ve gathered 52 top notch companies that provide commercial real estate data and categorized them into the following categories: Lease/Sales Transactions, Ownership Info, Mortgage/Financial Data, Property Data, Listings/Availabilities, Short-term/Coworking Space, Demographics, Geolocation, and Broker Databases.

Here is a preview of some of the companies you'll find in our ebook, 52 Commercial Real Estate Data Source Services.

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10 commercial real estate conferences to attend in 2019

By Kim Howard on Nov 27, 2018

CRE Tech conference-320x213.jpegBrokers know that prospecting, nurturing relationships, and networking are crucial for success in commercial real estate. One of the best (and most fun!) ways to network with a lot of people in a short amount of time is by attending industry events and conferences.

Conferences provide an opportunity to meet with people you might not otherwise meet in your local market. Beyond that, they often feature highly regarded industry speakers and continuing education sessions that keep you up to date on the latest trends and boost your industry knowledge. While there are many conferences to choose from, here are the top 10 that we think brokers should check out in 2019.

Use Apto to track who you meet at each event

Topics: Industry News
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Your 2019 tech budget: A guide to CRE tools beyond CRM

By Erik Dolan-Del Vecchio on Nov 27, 2018

59c9921faca4f_jobs_report_career_business_people_computer_laptop_technology_CRE_tech-320x218Whether its keeping track of contacts or using the latest sales tools to win more deals, theres no question a strong CRM platform benefits every broker. Its the tech foundation of your business and the first item to check off your CRE tech shopping list.

But once you have an effective CRM in place, what then?

The world of CRE tech is expanding every day, and from marketing tools to virtual reality, its easy to feel lost in the mix. To help guide your technology investments, we looked through the key contenders to separate the essential from the optional.

From critical technologies that help you make the most of your data to nice but currently optional technologies like virtual reality, heres what you need to know to make the most of your technology budget.

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Brokers are buzzing about cannabis real estate deals as 3 more states vote to legalize marijuana

By The Apto Team on Nov 20, 2018

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With voters having just approved the legalization of marijuana in three more states, Apto this week released the results of its latest Apto National Broker Buzz Poll, which was conducted earlier this month.

Incidentally, we named our periodic surveys “Apto Broker Buzz Polls” before cannabis real estate deals were in the news. We don’t mean to suggest that brokers are always buzzed! LOL.

On election day in the U.S., which was November 6, voters in Michigan legalized marijuana for recreational use, and voters in Missouri and Utah legalized the use of medical marijuana. Now, 33 states and the District of Columbia have enabled the sale of some form of legal marijuana.

The latest Apto poll surveyed commercial real estate brokers in the states that allowed for the sale of some form of legal marijuana prior to the recent election. Those states included: Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Hawaii, Illinois, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Montana, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, Vermont, Washington (State) and West Virginia.

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5 reasons clients choose one broker over another

By Erik Dolan-Del Vecchio on Nov 15, 2018

brokers-suits-coffee-320x240Landlords, tenants, and investors depend on brokers to help them navigate the world of commercial real estate. But given all the competition in the market, what can you do to ensure prospects choose you over your competitors?

Start by understanding exactly what clients are looking for.

We all know prospecting is the key to finding new business, but prospecting is more than making phone calls and handing out business cards. While those are important parts, at its core prospecting is about becoming the type of broker clients want to work with.

And while no two clients are exactly alike, there are clear traits landlords, investors and tenants look for in a broker. From strong communication skills to keeping pace with changes in the industry, here are the things prospects want to see when selecting their next broker.

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[Product videos] Take a look at Apto’s latest and greatest

By The Apto Team on Nov 13, 2018

Did you miss our recent webinar? We did a quick runthrough of Apto’s latest and greatest features to show you how Apto is driving deal flow more efficiently and effectively for nearly 10,000 commercial real estate brokers.

In case you missed it, we wanted to go ahead and share the recording so you can watch at your leisure. (And if you’re short on time, we also shared a few shorter videos showcasing our favorite features.)

When you're ready for a more personalized look, go ahead and request a demo of Apto.

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