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4 reasons to share your data and turn your team into a real business

By Irena Ashcraft on Aug 16, 2018

broker-data-relationships-320x216-2What do you lose when you keep everything to yourself?

We know of brokers who are protective of their data as well as their relationships, and of some teams that are so competitive they’ll steal leads right out from under each other.

And in a way, we get that instinct to turn inward. It can feel like you’re laying all your cards on the table when you share hard-earned intel with people who may not understand what it took for you to get it in the first place—and who may run off with it the moment your back is turned.

But at the same time that some brokers are turning inward, others are turning that thinking right on its head. They’re discovering that when they open up and work together, they’re able to attract even more success for themselves, their team, and ultimately their business.

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Meet the new Apto

By The Apto Team on Aug 14, 2018

APTO_Deals Mock-up-2-webOne year ago this month, we released a product that was the culmination of hundreds of conversations and emails with brokers of all specialties across the country.

It was the first step toward our new product vision. We knew that we’d come a long way in helping introduce the concept of CRM (beyond paper and Excel, that is) to commercial real estate. But it was time to move past that. We had CRM for brokers down pat: in Apto, your data is organized the way you think. It was time to apply that data the way you work.

Since then, we’ve released a slew of new feature sets dedicated to optimizing the broker workflow. And with the new releases that have come out this year, we’re now able to introduce our complete new product. Whether calling a previous client, finding likely buyers on a map, or working through each task related to a deal, brokers can be much more efficient as they find, win, and execute business.

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Shopping for CRE tech? 3 questions to ask your vendor you haven’t thought of

By The Apto Team on Aug 9, 2018

59bec6362d43b_TechnologyOn the hunt for new technology to help you be a more efficient broker? Maybe you’re looking for a CRM to organize your data, or maybe you want tools to optimize your workflows for prospecting, marketing, executing deals, etc. And you’re probably aware at this point that any software you choose should offer the basics: a cloud-based system, mobile access, and ease of use.

Those are the obvious must-haves. But there are probably a few things you haven’t thought of yet. To choose tech that will help you be successful in the long run, ask each vendor you’re evaluating these three questions.

Topics: CRE Tech
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First dance with Mary Jane: Here’s what brokers should know about the cannabis CRE market

By Erik Dolan-Del Vecchio on Aug 7, 2018

how-to-start-a-dispensary-219035-editedWeed, pot, grass, marijuana or cannabis — no matter what you call it, this plant is shaking up voting booths and real estate markets across the country.

It’s one of the fastest growing niches in the industry, but thanks to legal problems, funding difficulties, and general wide scale uncertainty, it’s no surprise brokers have been a little slow to embrace cannabis real estate.

But for brokers wanting to dance with Mary Jane, the time to be slow is over.

The global cannabis industry is expected to grow over 20% over the next four years. In North America it’s expected to grow even faster. That type of growth is creating opportunities for brokers comfortable with the uncertainty that comes with cannabis real estate.

But before you dive in, it’s important to know the niche’s risks and opportunities. So from understanding cannabis’ legality to recognizing how its unquenchable thirst for real estate could impact your market, here’s everything you need to know about the intersection of cannabis and CRE.

Topics: Industry News
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Hunting unicorns: How to find the next billion-dollar startup in your market

By Erik Dolan-Del Vecchio on Aug 2, 2018

Unicorn-Startups-List-2018-355310-editedEvery broker wants to catch a unicorn.

If you can find the next billion-dollar startup early, then you can ride that relationship as they grow. And then maybe retire early.

But like most things, the task of finding tomorrow’s unicorn is a lot easier if you know where to look. And if you don’t live in Silicon Valley or New York City, don’t despair — experts are predicting the next unicorns will come from smaller, burgeoning tech markets across the country.

So from making connections at top universities to attending the right events, follow these steps to put yourself in the best position possible to catch your market’s next unicorn early on so you can keep that relationship for the long term.

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Webinar: New leasing insights for better conversations (and more!)

By The Apto Team on Jul 31, 2018

APTO_Leasing Mock-up-2Finding and building relationships with tenants can take a lot of time, and with periods where you feel like you haven’t accomplished anything. Brokers from all generations know the importance of making a good impression on the first call and then keeping momentum through every subsequent interaction.

In talking to brokers, we’ve seen the many ways in which they piece together the contact, company, and lease information needed to make a good connection when they get on the phone. It usually involves 5-15 tabs on one computer screen and a good amount of prep time before the call.

If this sounds familiar, then you’re going to like what we say next: You don’t need to work this way anymore.

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15 places to find once-in-a-lifetime clients

By Irena Ashcraft on Jul 25, 2018

aspen-food-wine-classic-320-213Commercial real estate brokers spend a lot of time on small but dependable deals—do enough of those consistently well, and you’ve earned yourself a healthy living.

But every once in a while, a lucky broker lands a huge client: one that has an appetite for snapping up commercial properties, perhaps, or needs help moving those they’ve already got. Ask them about those clients, and they may simply say, “I was in the right place at the right time!"

Part of that is just luck, of course. You may be lucky enough to have a big client randomly sit next to you at your local sports bar. Or you can be the one who randomly sits next to them, wherever they happen to be.

For fun, we’re sharing the big-ticket annual events that draw the world’s most influential crowds—the philanthropists, tech investors, art collectors, celebrities, media moguls, entrepreneurs, and billionaires who have the power to make big business deals happen.

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What WeWork’s retail debut says about the state of retail

By Erik Dolan-Del Vecchio on Jul 23, 2018

WeMRKT_2The company that’s shaking up office markets just took a major step into retail.

WeWork recently launched a new business concept, dubbed WeMRKT, at the co-working giant’s 205 Hudson location in New York City. WeMRKT is a small shop that sells products created by WeWork members, and while there’s currently only one location, WeWork said it plans to expand the concept nationally.

WeWork’s decision to step into retail comes at a turning point in the market. From Toys R Us to Nine West, retailers across the country are filing for bankruptcy at record levels as consumer shopping habits continue to shift.

But not all retailers are struggling. Discount shops are booming while retailers who effectively employ creative, omnichannel strategies are finding success.

WeWork’s new concept is another step in retail’s evolution. From the fusing of the office and retail sectors to new opportunities for brick-and-mortar, here’s what WeWork’s foray into retail says about the current state of the market.

Topics: Industry News
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Trend alert: The beautiful impact of biophilic design

By Irena Ashcraft on Jul 18, 2018

Etsy-green-space-320x213As we move towards a future of driverless cars, shrinking parking lots, and smart, connected buildings, there’s another quiet trend taking root: biophilic city planning and building design.

Biophilic design is bringing nature back into urban areas, balancing all that concrete and steel with more living plants, water, sunlight, and natural materials. It’s a way planners and architects are making public and private spaces a little bit wilder, greener, and healthier for the people who use them. Today, the trend is getting a high-profile boost from major tech companies who’ve incorporated it into their office designs, from Microsoft’s treehouses to Apple’s orchards.

Topics: Industry News
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Preview: The 11 Psychological Secrets of Power Brokers

By The Apto Team on Jul 16, 2018

The 11 Psychological Secrets of Power Brokers - CoverWhen it comes to commercial real estate, people don’t just buy properties: they buy relationships. Are your sales and relationship-building chops as strong as they could be?

The secret to being a top broker lies in emotional intelligence: the ability to recognize your and others’ emotions, influence the energy in a room, and build meaningful relationships. The best brokers in the business aren’t practicing high-level Jedi mind tricks: they’re simply using psychology to their advantage.

So how can you do what they do? How can you use emotional intelligence insights to win more business, build great relationships, and bounce back from inevitable rejections?

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