When it comes to commercial real estate, people don’t just buy properties: they buy relationships. Are your sales and relationship-building chops as strong as they could be?
The secret to being a top broker lies in emotional intelligence: the ability to recognize your and others’ emotions, influence the energy in a room, and build meaningful relationships. The best brokers in the business aren’t practicing high-level Jedi mind tricks: they’re simply using psychology to their advantage.
So how can you do what they do? How can you use emotional intelligence insights to win more business, build great relationships, and bounce back from inevitable rejections?