When you think about prospecting, is cold calling the first thing that comes to mind?
It is for many brokers, and it’s easy to see why — if you want to find new prospects, you first need to call them, right?
It’s hard to argue with that, and while cold calling does play a role in every prospecting strategy, it shouldn't be your entire strategy. Instead, the best prospecting strategies are rethinking the use of cold calling, transforming it from an end in itself to just one part of a larger approach to securing new business.
From building your market presence to using technology to segment and systematize your efforts, use these three prospecting strategies to move beyond cold calling and make more meaningful relationships in your market.