When it comes to building software for commercial real estate brokers, you have to consider what you’re up against.
Commercial real estate is notoriously lagging when it comes to technology adoption. Excel, email, and maybe an old contact management system are still king. And they’re king because they work (albeit in a 1998 kind of way). This makes the challenge of building something brokers want to use all the more difficult. If you’ve been successful in making money with these older systems, why change?
Don’t get me wrong—some brokers have changed. There are those who have adopted a more modern CRM as their primary technology platform. The problem, though, is that many CRMs are still limited to basic data organization and management. Those are important benefits, but they’re not actual activities that drive sales.
In other words, you don’t “organize and manage” your way to new deals; you win deals. And you win them through action, not management.