Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. And for commercial real estate, it just makes sense! What better way to show off a property than a video tour?
Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos. That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.
Video editing tools
Magisto is a powerful video creation and marketing platform for entrepreneurs, marketers, and business owners. Their video editor uses artificial intelligence to analyze uploaded footage to detect faces, objects and speech, track motion, and classify different types of audio. Their algorithms take a virtual look at all of the video and photographs you upload for your movie and breaks down analysis on three levels—visual analysis, audio analysis, and storytelling.
Custom commercial real estate videos
No time to record and edit your own videos? No worries—these commercial real estate media platforms can help you create customized commercial real estate videos to take your marketing to the next level.
Connect Media is a commercial real estate news and information platform that also offers marketing solutions. Whether it’s a full-length video or a cut for social media, Connect Media can shoot, script, and edit your next video. Complete with highlight reels, interviews, office-life footage, and more, this company has a range of options you can showcase across all of your platforms.
inMotion Real Estate Media is a commercial real estate marketing agency that provides marketing and creative solutions to leading real estate companies. Their custom real estate videos provide a rich and engaging experience that is sure to leave an impression. The final production consists of full motion video that is outputted both on DVD and as a web-ready video that can be embedded on any website, sent via email, or shared on social media.