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3 ways to make your ongoing CRE education less terrible

Sep 1, 2016

Chalkboard_Apto_Best_Practices-259587-edited.jpgLike many licensed professionals, commercial real estate brokers need to complete ongoing education courses to continue practicing, or to keep their professional designations and affiliations (such as CCIM or NAIOP) active.

These courses can feel burdensome when you put them off until the last minute, but they don’t have to be just another necessary evil. With a few strategies in place, you can turn these requirements into a real advantage.

1. Start by schedule sessions based on interest.

It can be tempting to cram all your education sessions into a short period of time if you’ve put off this requirement until the bitter end. Once you’ve reached that point, there’s little you can do about itso plan ahead.

Behind the market report: Learn the real story of your deal

As soon as your current requirements are fulfilled, do a little research for what’s next. Don’t lose momentum: map out the subjects that interest you and are likely to yield a good ROI. Then determine the dates, times and locations that work best for you. If you typically represent small business owners looking to expand their restaurant chains, don’t waste what could be useful session on foreign investment trends coming out of China…unless you plan to expand your horizons.

2. Maximize your conference attendance.

While it’s important to target subject matter that appeals to you, convenience is a big factor, as well. Whether you want more time to prospect, hang out with your kids or hit the golf course, your time is valuable. That’s why a conference is an ideal place to squeeze in a few sessions. Odds are, the subject of a particular conference is already relevant to your business or you wouldn’t have taken the time to attend. Maximize your conference investment by fulfilling a few requirements. You may even find these classes provide excellent networking opportunities!

3. Look to the future.

Continuing education courses shouldn’t tell you what you already know about commercial real estate or the current market. Rather, they should serve as a compass for where your businessand the marketis heading. Use them as such. What questions have you had about your market lately? What new technologies are you curious about? Which market reports have made you optimistic, or caused you some concern? Make sure you’re staying on the cutting edge of trends, economic forecasts and global issues that could affect your business by choosing sessions that can keep you better informed than your competitors—and your clients.

No one loves the idea of never-ending classroom attendance, but continuing education courses don’t need to be the equivalent of traffic school. Instead, make them work for you by adopting a positive, proactive attitude that will keep you ahead of the competition.

Ebook: Build a Better Brokerage

Topics: Best Practices

The Apto Team

Written by The Apto Team

Apto, the commercial real estate software company, is the #1 CRM and deal management platform for commercial real estate brokers, with more paid users than any other service. Apto was built by and for brokers to help them manage contacts, properties, listings and deals from anywhere, on any device. Apto customers include thousands of independent brokers around the world, as well as multinational brokerages CBRE, JLL, NKF, Cushman & Wakefield and others. Headquartered in Denver, Apto is one of the fastest-growing private companies in the U.S., as ranked by Inc. magazine three years in a row.

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