Maps are a commercial real estate brokers secret weapon.
They don’t just communicate location. They can show spatial relativity, economic trends, the movement of people, environmental phenomenon, and so much more. Isn’t that something you think your clients and prospects would like to see the next time you’re giving a presentation or pitch?
The key to standing out is to use relevant macro-level statistics as well as micro statistics that offer insight beyond what your client can read online or in the newspaper.
You need data to determine if there is sufficient population to support a store, for example, or to analyze the specific makeup of that population to see if they fit your target profile. In office, hospitality and multifamily, surrounding demographics can also be used to determine what types of rents or prices you can demand.
Here are six tools that can help you show—not just tell—what your client or prospect needs to know about their market.
This property discovery and mapping tool can help you research leads, analyze property and parcel characteristics, and more. It’s applicable to brokers specializing in land, retail, office, multifamily, and industrial.
This mapping and spatial analytics software connects people with maps, data and apps through geographic information systems (GIS). The Business Analyst Online tool in particular gives you demographics, consumer spending, tapestry segmentation, market potential and more. The ArcGIS is a location-based solution for all segments of the real estate business, such as map-based content management and investment analysis.
This “lifestyle segmentation system” combines demographic, consumer behavior and geographic data to help you understand who is in which area, what they want to buy, where they want to live, etc.
5. MapInfo Pro
This tool provides location data and business insight for the retail industry. Create, analyze and share business info that adds context and precision to data.
This open platform helps you discover and predict the key insights underlying location data.