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6 Reasons Why CRE Brokers Need to Move to the Cloud

Nov 12, 2015

clouds A commercial real estate broker’s job has never been confined to the office. Getting out and meeting clients, evaluating property, networking with prospects—being on-the-move is the status quo. You need to be able to take your tools with you and use them anywhere, all while keeping in touch with clients and colleagues.

Fortunately, new technologies are popping up everyday that make this much easier. There’s a wide array of software designed especially for commercial real estate that can make you more productive, organized, visible and aware. And much of the technology is cloud-based, which means you get all the data and information you need, wherever you are.

Here’s why cloud‐based technology is a perfect fit for the commercial real estate broker seeking to be more productive and efficient.

1. Flexibility

There’s usually no up-front installation cost with cloud-based software. This means you can try out a new application with minimal financial commitment. You’re not putting any memory‐gobbling software on your desktop, and if you decide the program is not what you’re looking for, you can drop it.

2. Recovery

Cloud‐based software allows you to dismiss worries about a hard drive crashing or a laptop being stolen. With desktop applications, these incidents can be true disasters, costing weeks of recovery time and wreaking havoc on client relationships. Data stored in the cloud is automatically backed up and isn’t going anywhere, even if your iPad ends up at the bottom of a lake.

3. Cost

A lot of people erroneously think that cloud‐based software is more expensive than desktop tools since there’s usually a monthly fee for the former. This may be true when you only consider the initial cost of desktop software, but don’t forget about added costs for annual upgrades and customer support. You should also consider the time and trouble of reinstalling a desktop program (and transferring your data) whenever you get a new computer. In the long term, desktop applications can actually be more expensive.

4. Access

With software residing in the cloud, you have access to all data and functionality no matter where you are or what device you’re using. This means you’re never without vital contact information, listings, market reports or other statistics and materials you might need in the course of the day. You can add information wherever you are; no entering data later “back at the office.” Cloud‐based software also helps you collaborate more efficiently with your team. Everyone can have access to common information that’s updated constantly—so you can move forward together.

5. Security

Your data is more secure in the cloud than on your personal computer. Because security is a such a vital consideration for providers of this type of software, they employ very sophisticated security measures. Information that’s on your desktop is more vulnerable, and paper copies are more likely to be misplaced or picked up by someone else.

6. Less paper

Speaking of paper, you’ll use much less of it when you rely on cloud‐based tools. No need to print out a copy of a contract when all parties can view and sign it online. No need for paper brochures when you can embed slick and informative virtual tours for easy access. All of this makes it easier to share information, and it’s good for the planet as well. Win‐win.


Naturally, we’re big believers in cloud-based software; it’s at the core of our product. But we truly believe the cloud will make your life easier however you use it, and you need to understand its advantages.

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The Apto Team

Written by The Apto Team

Apto, the commercial real estate software company, is the #1 CRM and deal management platform for commercial real estate brokers, with more paid users than any other service. Apto was built by and for brokers to help them manage contacts, properties, listings and deals from anywhere, on any device. Apto customers include thousands of independent brokers around the world, as well as multinational brokerages CBRE, JLL, NKF, Cushman & Wakefield and others. Headquartered in Denver, Apto is one of the fastest-growing private companies in the U.S., as ranked by Inc. magazine three years in a row.

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