From maximizing time to using the latest technology to unlock business opportunities, the most successful commercial real estate professionals are always hungry to learn. Reading the right books is one of the best and easiest ways to learn, and it’s far cheaper than taking classes.
There are thousands of real estate books out there, so to help thin the herd, we put together a list of true essentials. Whether you are a seasoned veteran or are entering the commercial real estate world for the first time, reading these books will make you better.
1. The Millionaire Real Estate Agent: It's Not About the Money...It's About Being the Best You Can Be! by Gary Keller
Considered one of the bibles of the industry, this book outlines the steps to becoming a successful real estate agent by boosting production, generating more leads and making stronger organizational decisions. While specifically written for brokers, Keller’s advice goes beyond a single specialization and stands to benefit CRE professionals at large.
2. 7L: The Seven Levels of Communication: Go From Relationships to Referrals by Michael Maher
As the title suggests, this book focuses on developing communication skills to transform your network into a referral-generating powerhouse. It reads like a novel but offers clear and direct steps to improve customer relationships to grow your client base. Best of all, Maher’s tips do not involve spending time and money marketing. Instead, he prioritizes building relationships.
3. The Miracle Morning for Real Estate Agents: It's Your Time to Rise and Shine by Hal Elrod, Michael Maher, Michael Reese and Jay Kinder
The follow up to 7L, Maher returns with a cohort of experts to explain the importance of getting your morning routine right. From health to business success, the authors blend commonsense tips with a relatable story to illustrate how anyone can improve their life and business with 30 days of diligence.
4. The Due Diligence Handbook For Commercial Real Estate by Brian Hennessey
This book provides a no-nonsense checklist to help real estate professionals master the principles of due diligence. Hennessey provides information and tips to create value in a property, avoid costly mistakes and ultimately conduct due diligence faster, better and more efficiently. Not the type of book you just read once, this handbook is a helpful checklist to keep you on track through all of your negotiations.
5. The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales by Chris Smith
Whether a company is looking for office space or an investor wants to buy an industrial portfolio, in today’s environment more and more deals originate online. That’s why it’s critical for CRE professionals to know how to market effectively online, yet many businesses struggle to turn digital leads into deals. In this book, Smith outlines a step-by-step blueprint to help businesses connect with tech savvy customers to boost online traffic and grow sales.
6. Raving Fans! by Kenneth Blanchard
This classic guide on creating successful customer service is just as timely today as it was when it came out some two decades ago. Blanchard uses a simple story to teach readers how to define their vision in a way that attracts customers and offers tips on how to turn them into lifeline fans. That message is especially helpful for CRE professionals as the industry continues to shift towards rethinking tenants as customers.
7. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss
An essential read for efficiency freaks in any industry, this book outlines over 50 practical tips to improve efficiency by saving time and automating excess overhead. While it’s unlikely you’ll be lying on a beach and working four hours a week after reading this book, you will learn creative ways to prioritize your time, and that’s something everyone can benefit from.