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8 marketing tools all brokers need to try

Nov 6, 2018

rcm-marketing-320x189You may have gotten to a point where you feel comfortable and confident in your processes as a broker. If you’ve been in the industry for a good few years, maybe by now you feel organized, experienced, and knowledgeable.

But beware of a comfort that leads to complacency. To stay ahead of your competition, you need to make sure you’re up-to-date with the latest tools and technology that can help you be more efficient.

Start working smarter and try out some of these CRE marketing tools to see if they’ll work well for you.

1. MailChimp

MailChimp is an extremely user-friendly email marketing product. It has premade and customizable templates, easy list integrations, and analytics. You can also link mailings to your social media to broaden your following and then track the data from each message sent.

Apto integrates with Mailchimp. Learn more.

2. HopperHQ

Not to be confused with Hopper the flight-booking app, HopperHQ allows you to easily schedule your Instagram posts in advance. You will no longer have to fumble around daily trying to post in real time, and you can see exactly how your feed will look to create an ideal aesthetic. Partner this with Instagram’s analytics for your top posting times, and you’ve got a recipe for success.

3. Google Analytics

Google Analytics is one of the best ways to analyze your website’s traffic and learn about your audiences’ demographics and research your marketing activities.

4. Canva

Canva is like a cheat code for easy graphic design. It allows you to create beautiful collateral, bypassing the need for more complicated traditional design tools such as Adobe Illustrator or Photoshop. You can save time and money by creating your own content for social media, websites, and newsletters easily and professionally.

Learn how to create beautiful property websites from your CRM

5. EZ Texting 

Did you know almost all texts are opened and read? EZ Texting; a member of the CallFire family, allows you to sort contacts into groups and send out marketing texts by the thousands instantly. 

6. Grammarly

Grammarly is a lifesaver for all of your writing projects. Whether you’re composing a tweet, Facebook post, newsletter or email, you can use its nifty extension to check your grammar. Don’t let a typo discredit your professionalism ever again.

7. Yoast SEO

Yoast SEO helps you optimize your website for top search engine optimization. It allows you to attract more visitors from Google, social media, Bing, and more. It's an easy way to get increased traffic to your website through commonly used channels.

8. StumbleUpon

StumbleUpon finds and suggests websites based on users’ interests. For CRE brokers, you can submit your content into the real estate section for free exposure. There is also a paid program, which boots your content even further.

The Apto Team

Written by The Apto Team

Apto, the commercial real estate software company, is the #1 CRM and deal management platform for commercial real estate brokers, with more paid users than any other service. Apto was built by and for brokers to help them manage contacts, properties, listings and deals from anywhere, on any device. Apto customers include thousands of independent brokers around the world, as well as multinational brokerages CBRE, JLL, NKF, Cushman & Wakefield and others. Headquartered in Denver, Apto is one of the fastest-growing private companies in the U.S., as ranked by Inc. magazine three years in a row.

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