Are non-technical commercial real estate agents and brokers losing business by ignoring technology?
Social media can be the best thing that’s ever happened to your commercial real estate business – or the worst. There are both advantages and disadvantages to being able to put every thought, feeling and musing out into the world with the simple touch of a button.
So you’ve chosen a new customer relationship management (CRM) software platform for your brokerage. Congrats! Now comes the fun part: getting everything set up and running.
A commercial real estate broker is always expected to be on. Your clients want you to be available to them every hour of every day. And when your livelihood depends on commissions, it can be hard to step away from your job, even for a moment.
A commercial real estate broker’s job has never been confined to the office. Getting out and meeting clients, evaluating property, networking with prospects—being on-the-move is the status quo. You need to be able to take your tools with you and use them anywhere, all while keeping in touch with clients and colleagues.
There are a vast number of companies that provide commercial real estate data, and it can be difficult to sort through them or know which ones are the best.