The broker's guide to working with startups [Guest post: Stefan Bhagwandin]

Startup clients are the oddballs of commercial real estate. They generally don't have a deep knowledge of the local real estate market since their specialty lies elsewhere, but they do potentially have recently earned venture cash to spend on a desirable work space. New York City startups, for example, saw $1.9B in VC investment in the first quarter of 2016.

Topics: Best Practices Interviews

What Big Data can actually do for your brokerage

When did you get sick of hearing about “Big Data”? Was it 2012? 2009? Before that?

It’s still a buzz phrase in pretty much every industry, and CRE is no exception. Unfortunately, it’s misused or misunderstood more often than not. If you were to ask 10 of your peers, “What is Big Data?”, you’d likely get 10 different answers. And if you followed that up with: “How can we use Big Data to help our brokerage?”, the response may sound like a symphony of crickets.

Even people who write about it often only get part of the story. Big Data can give you all the information you need to grow your businessbut what does that really mean?

Topics: CRE Tech Disruption

Why oh Y: What the next generation of brokers wants

Commercial real estate tends to be dominated by the Baby Boomer crowd, but that changes a little bit more every year. The next generation is entering your workforce
maybe you already have a few on your team. Is your brokerage keeping up with the changes?

Topics: Best Practices

[Template] Download a Marketing Assistant job description

If you’ve ever punched your computer screen in frustration over formatting in Word, PowerPoint or Photoshop, we’ve got your next hire ready. A Marketing Assistant can be a huge asset to your team—putting together slide decks, keeping your website up-to-date, writing ad copy and more.

This position supports the broker team on
all things marketing, advertising and public relations. 

Topics: Best Practices

5 tips to improve your online lead conversion [Guest post: Bob Samii]

When was the last time you worked on your digital communication strategy? Do you even have one?

It’s 2016. You should.

Topics: Best Practices

Why Microsoft Excel is killing your deals (and what you can do about it)

Whether you realize it or not, your Microsoft Excel spreadsheets are riddled with mistakes. According to Forbes, nearly 9 out of 10 spreadsheets (roughly 88%) contain errors.

If you’re a commercial real estate broker still relying heavily on Excel to manage much of your business, statistics like this should be your wake-up call.

Topics: Best Practices CRE Tech Efficiency

Creep for your clients like a pro: How sensor tech can help CRE

You might not realize it, but when you’re pounding the pavement trying to find new properties and get deals done, you’re being watched.

With motion sensors, that is.

Topics: Industry News CRE Tech Efficiency

6 ways to convince your Luddite coworkers to adopt new technology

“My brokers are used to Excel and Outlook. They have their way of doing things and they don’t have time to learn a new tool. What can I do about it?”

Topics: Best Practices CRE Tech

Prospect better with this cold call tracking template

We've expounded on prospecting tips before, and despite the abundance of new CRE tech that promises to change the industry and make your life easier, cold calling is still probably still a big part of your process. 

Topics: Best Practices Efficiency

5 interview questions to ask CRE broker candidates

fashion-men-vintage-colorful-large.jpgMany applicants for a broker position probably look good on paper, and since commercial real estate is a sales position, many can make themselves look good in person, too. So how do you really determine the best candidate and fit for your team? 

Here are a few questions that can lead to big insights on your next potential hire.

Topics: Best Practices

How to choose a CRM vendor

thinking-mountains.jpgOn the hunt for a new customer relationship management (CRM) system for your commercial real estate brokerage? Any software you choose should offer the basics: a cloud-based system, mobile access, flexibility and ease of use.

To really narrow down your choices, you’ll have to dig a little deeper into the product performance and financial health of each vendor.

Topics: Best Practices CRE Tech Efficiency

Impress prospects and clients with knowledge of these CRE trends

drone.jpegAre you up to date on the latest laws and regulations affecting the commercial real estate industry? To offer value to your clientsand keep your business prepared for the futureyou need to be informed about new and impending legislation that will impact CRE.

Topics: Industry News