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The broker's guide to working with startups [Guest post: Stefan Bhagwandin]

By Stefan Bhagwandin on Apr 28, 2016

4.-Galvanize-Gather-Lobby1.jpgStartup clients are the oddballs of commercial real estate. They generally don't have a deep knowledge of the local real estate market since their specialty lies elsewhere, but they do potentially have recently earned venture cash to spend on a desirable work space. New York City startups, for example, saw $1.9B in VC investment in the first quarter of 2016.

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What Big Data can actually do for your brokerage

By Matt Orr on Apr 26, 2016

building-big_data.jpegWhen did you get sick of hearing about “Big Data”? Was it 2012? 2009? Before that?

It’s still a buzz phrase in pretty much every industry, and CRE is no exception. Unfortunately, it’s misused or misunderstood more often than not. If you were to ask 10 of your peers, “What is Big Data?”, you’d likely get 10 different answers. And if you followed that up with: “How can we use Big Data to help our brokerage?”, the response may sound like a symphony of crickets.

Even people who write about it often only get part of the story. Big Data can give you all the information you need to grow your businessbut what does that really mean?

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Why oh Y: What the next generation of brokers wants

By The Apto Team on Apr 25, 2016

millennial-broker_2.jpegCommercial real estate tends to be dominated by the Baby Boomer crowd, but that changes a little bit more every year. The next generation is entering your workforce
maybe you already have a few on your team. Is your brokerage keeping up with the changes?

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[Template] Download a Marketing Assistant job description

By The Apto Team on Apr 22, 2016

marketing-book.jpgIf you’ve ever punched your computer screen in frustration over formatting in Word, PowerPoint or Photoshop, we’ve got your next hire ready. A Marketing Assistant can be a huge asset to your team—putting together slide decks, keeping your website up-to-date, writing ad copy and more.

This position supports the broker team on
all things marketing, advertising and public relations. 

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5 tips to improve your online lead conversion [Guest post: Bob Samii]

By Bob Samii on Apr 19, 2016

clock.jpegWhen was the last time you worked on your digital communication strategy? Do you even have one?

It’s 2016. You should.

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Why Microsoft Excel is killing your deals (and what you can do about it)

By The Apto Team on Apr 18, 2016

trickle_1.jpegWhether you realize it or not, your Microsoft Excel spreadsheets are riddled with mistakes. According to Forbes, nearly 9 out of 10 spreadsheets (roughly 88%) contain errors.

If you’re a commercial real estate broker still relying heavily on Excel to manage much of your business, statistics like this should be your wake-up call.

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Creep for your clients like a pro: How sensor tech can help CRE

By The Apto Team on Apr 14, 2016

9898968974_6ca46ce396_k.jpgYou might not realize it, but when you’re pounding the pavement trying to find new properties and get deals done, you’re being watched.

With motion sensors, that is.

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6 ways to convince your Luddite coworkers to adopt new technology

By Jonathan Starling on Apr 13, 2016

two_men_and_buildings.jpeg“My brokers are used to Excel and Outlook. They have their way of doing things and they don’t have time to learn a new tool. What can I do about it?”

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Prospect better with this cold call tracking template

By Elizabeth Knight on Apr 11, 2016


We've expounded on prospecting tips before, and despite the abundance of new CRE tech that promises to change the industry and make your life easier, cold calling is still probably still a big part of your process. 

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5 interview questions to ask CRE broker candidates

By The Apto Team on Apr 7, 2016

fashion-men-vintage-colorful-large.jpgMany applicants for a broker position probably look good on paper, and since commercial real estate is a sales position, many can make themselves look good in person, too. So how do you really determine the best candidate and fit for your team? 

Here are a few questions that can lead to big insights on your next potential hire.

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How to choose a CRM vendor

By The Apto Team on Apr 5, 2016

thinking-mountains.jpgOn the hunt for a new customer relationship management (CRM) system for your commercial real estate brokerage? Any software you choose should offer the basics: a cloud-based system, mobile access, flexibility and ease of use.

To really narrow down your choices, you’ll have to dig a little deeper into the product performance and financial health of each vendor.

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Impress prospects and clients with knowledge of these CRE trends

By The Apto Team on Apr 4, 2016

drone.jpegAre you up to date on the latest laws and regulations affecting the commercial real estate industry? To offer value to your clientsand keep your business prepared for the futureyou need to be informed about new and impending legislation that will impact CRE.

Topics: Industry News
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