A little while ago, a few of us at Apto realized that while there’s no shortage of commercial real estate content out there (including our own), the specifics of using CRE tech are a little harder to come by.
For example, we talk about prospecting all the time. Target high-value opportunities, we say (and we’re not the only ones). But what are the high value opportunities, and how do you find them? Why is that the best strategy? How can a CRM help?