There is so much coverage about how millennials are changing the commercial real estate industry that it’s easy to forget about other generations. Yes, in broad strokes, millennials want creative office spaces and mixed-use environments where they can live, work and play. But you know what? Baby boomers want that, too.
Finding new commercial real estate clients is about a whole lot more than just building your email list. It’s about building a real relationship.
To do that, you need to think beyond the transaction you’re hoping for. Relationships require connection, information and most importantly, trust. That means every client interaction is an opportunity to cultivate that relationship, and the best way to engage with clients is to talk about the one thing they care about most—themselves.
Let’s face it, it’s easy to get burnt out sometimes. Amid the day-to-day hustle of meeting prospective clients and trying to close deals, we don’t always carve out time to recharge properly or seek new inspiration or advice.
And yet, hearing some out-of-the-box perspectives and learning something new is a great way to get a boost and stay sharp.
Apto founder and CEO Tanner McGraw recently wrote an article for RealtyNewsBiz on how commercial brokers can find a specialty and grow their business by defining a unique value proposition. Read an excerpt below.
A picture is worth a thousand words. And since you’re in the business of selling or leasing physical buildings, photos prominently displayed in your marketing materials can go a long way toward closing that deal—or losing that lead.
Want to know the latest innovations in CRE technology? Just take a look at the topics vying for a spot at SXSW 2017.
The SXSW PanelPicker allows anyone to vote for their favorite session proposals—presentations, panels, discussions, demonstrations, etc—so they can have a voice in the event. Even if you’re not heading to Austin next March, it’s interesting to see what ideas are being brought to the table.
We highlighted a few CRE topics that sounded interesting, and if you feel so inclined, cast a vote for your favorite!
Are you worried about disintermediation at the hands of our merciless robotic overlords? Do you feel powerless to stem the onslaught of new technology? Try using it to your advantage instead.
In-person meetings, conferences and personal networking aren’t going away. But innovative new technologies are changing the game for commercial real estate, and brokers need to learn how to use them to their advantage. While many are wringing their hands at potential disintermediation, these innovations don’t have to be harbingers of doom.
Tired of constantly following up about the status of potential new deals or partnerships, only to get the brush off? It could be your approach that’s the problem. The first thing to ditch: that tired old “just checking in” email.
Keys acquired. Company moves in. Company moves out. Company reinvests. Building goes up. Customers pour in (hopefully). Commissions get deposited (hopefully). Smiles ensue.
Congratulations, you’re a broker.
Along with the standard financial stats, these are the events that occur when a deal gets done. They’re tangible, and they have a direct impact on the parties involved in the deal. They shape the market.
Moving prospects and leads through the pipeline is an ongoing process, and if you want to get all the way to the close of a deal, you have to be consistent and strategic.
Boosting conversion rates and shortening the nurturing process are worthy goals, and today’s CRM technology can help you reach them. Basic sales strategies can be applied and augmented through automation of processes and access to extensive and relevant data.
Workplace wellness is all the rage nowadays. And for good reason—by promoting health and wellness, you also promote productivity and employee retention.
To define the term, workplace wellness means focusing on the whole employee, which includes their mental and physical health. The idea is that employees in positive working environments that take their wellbeing into account tend to be more content with their jobs and themselves, which in turn motivates them to perform their best.
There was a time when the grey walls of cube farms dominated the office landscape, but no longer.
Following the open office lead of the tech industry, more and more companies are opting to transcend the ordinary with inspired design that encourages collaboration and creativity, enhances employee morale and reinforces their brand identity. In no particular order, here's our list of 10 of the coolest office spaces in the country:
Labor Day is around the corner, and we all know what that means: a mad rush to get that one last trip to the beach or lake in before the weather turns. This period can also present an inconvenient time to be away from the office, as deal volume traditionally starts to amp back up.
But don’t fret. It’s still perfectly reasonable to take some time off and enjoy the last days of summer with your family. A little fresh air and a continuous stream of ice-cold Michelob Light is, after all, a great way to recharge your batteries and ensure you finish the year strong.
Why Q3 is the most important time of the year for brokers (and what you can do to make the most of it)
The third quarter is a pivotal period in any broker’s year—and we’re already almost halfway through it this year. Think about it: the goals are set in Q1, maybe refined in Q2, and by Q4, you’ve either achieved them or you haven’t. Don’t let this crucial time slip away from you.
Instead, organize a plan that will ensure you finish the year strong, setting yourself up for an even better year in 2017.
Other than physically viewing an actual commercial real estate property, the best option for investors used to be marketing flyers (online or printed) that showed an aerial photo or rendering of the asset alongside a very basic description of the property.
This practice is still in use, but fortunately, today’s brokers and owners have several other visual options to market a building, most of them fueled by technological advances.
One more month of summer. We hope you have some time to kick back at the pool or beach this weekend, so we wanted to share a few fun articles for some light (but useful) reading.
You may have talked to one of us on the phone. A solutions consultant, perhaps, or a customer success manager. Most likely, though, you’ve been contacted by one of our definitely-not-annoying, dedicated salespeople.
We have great people here, which is probably why we were named a “Best Place to Work” by Inc. Magazine and Denver Business Journal (not that we’re bragging or anything).
Since the legalization of marijuana in Colorado and Washington State in 2012, there’s been a lot of talk about the ramifications for commercial real estate. Those states benefit from the extra tax revenue they receive, and the industry is strongly regulated in both locales.
They’re not the only geographies affected by legalization, though. Here are the trends that began in the West but are already starting to spread.
Suburban sprawl may still be increasing in much of the U.S., but some of the hottest downtowns and secondary metro markets are embracing the vertical lifestyle. This doesn’t just apply to high-rise office towers. It now extends to residential development as well.