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How Zappos, Adobe, and more are creating workspaces that bring people together

By Irena Ashcraft on Feb 28, 2017

adobe-office-493794-edited.jpgAs more companies put a premium on collaboration, they’re on the lookout for office space that has the power to bring people together. And as a broker, it pays to be aware of this trend, because it’s going to change how you pitch your properties.

“Developers are transforming the commercial office building model as they refocus on their tenants’ need to recruit a younger, more creative and collaborative workforce,” says design firm Gensler. “Literally every building type is in play now, including towers in the downtown core."

Here’s how spaces are becoming more collaborative and shaking up the way we work:

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Do you have what it takes? 10 personality traits CRE brokers must have to be successful

By Nell Gable on Feb 27, 2017

broker-shaking-hands-224097-edited.jpgLet’s address the elephant in the room: Commercial real estate brokers get a bad rap sometimes.

And for some brokers, it’s deserved. Maybe it’s just sales people in general that often seem untrustworthy, but for every dishonest schmuck, there is a loyal, honest broker dedicated to finding the best possible deal for his or her client while forging a long-term partnership.

And guess what?

In the long run, integrity wins. Truly successful brokers embody a range of personality traits all centered around hard work and integrity. We’ll name a few here.

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7 ways brokers can beat procrastination

By Irena Ashcraft on Feb 23, 2017

man-procrastinating-354219-edited.jpgIf you’re going to procrastinate...you may as well do it by reading this! Today, we're showing you how to kick the habit that keeps you from getting things done.

After all, so much of your success as a broker depends on your own self-motivation: it’s the force that ultimately drives all your sales. And yet, 20% of adults struggle with chronic procrastination, according to Joseph Ferrari of DePaul University.

Do you fall in that 20%? If so, we’ve got some tips that can help, inspired by psychology professor Tim Pychyl’s talk on procrastination:

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10 examples of killer marketing to try for your CRE business or personal brand

By Nell Gable on Feb 22, 2017

The way we market commercial real estate properties, brokerages and our personal brands is changing. Gone are the days of sending out a few flyers and waiting for the phone to ring.

The world is going digital and smart brokers and CRE firms are following suit. Yet with countless digital marketing tools and strategies available, the prospect of marketing your properties or services online can be a bit daunting. Where do you begin?

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Could you get more done by working less? Here are 5 tips to help you do it.

By Irena Ashcraft on Feb 21, 2017

man-relaxing-shoes-620405-edited.jpgBrokers have a lot to juggle in a single day, from whisking clients away on property tours to managing social media, staying on top of multiple deals, and nurturing leads.

But what if you could get all those things done—and more—in a fraction of the time?

It turns out that the secret of success isn’t in working more, but in knowing how to get more out of the hours you do work: studies show that more time at work doesn’t always mean greater productivity.

So how can you get more done by working less? Here are our top tips:

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New ebook: The 5 Biggest Mistakes Brokers Make—And How to Avoid Them

By Elizabeth Knight on Feb 20, 2017

The-5-Biggest-Mistakes-Brokers-Make-cover-2.pngThe commercial real estate industry has a high attrition rate. It’s an appealing career, but not everyone is cut out to make it as a broker.

More experienced brokers generally expect that at least half of new recruits will leave within three years, while some project the new broker failure rate to be as high as 90%.

The perks of the job are part of what make it challenging: autonomy, flexibility, a commission-based salary. Some people simply lack the skills and personality necessary to succeed, but other common pitfalls can be avoided.

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Will mixed-use developments define the new era of downtowns?

By The Apto Team on Feb 16, 2017

city-with-green-space-293040-edited.jpegDowntowns aren’t just for the 9-to-5 crowd anymore. Cities are drawing all types of people—and urban cores are experiencing a revitalization as they cater to the live-work-play lifestyle of the millennial crowd in particular.

Topics: Industry News
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From climate chaos to super-buildings: The future is here, and we need to talk about it

By Irena Ashcraft on Feb 15, 2017

buildings-sun-304551-edited.jpegDespite ongoing political clashes over whether climate change is a "real thing"—and the scientific consensus is that it is—at least one government branch has spent the last decade quietly preparing for the worst of it: the U.S. military.

Even the president, who has called global warming a “total hoax," has applied for permission to build a sea wall that would protect one of his properties from “global warming and its effects."

But the CRE sector has been dragging its feet on climate change—despite warnings that destructive flooding could cost the industry over $1 billion per year, on average.

Topics: Industry News
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Tenant reps: 6 expert tips for satisfying even the most indecisive clients without wasting your time

By Nell Gable on Feb 14, 2017

man-shaking-hands-contract-198711-edited.jpgWe’ve all encountered them: that friend or coworker who just can’t commit — whether it be choosing a restaurant or deciding on a college major — leaving you to feel like you’ve wasted countless hours watching them weigh the pros and cons.

But when it’s your client having trouble making a decision — it’s more than just your time being wasted.

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What to do when your pipeline dries up

By Tanner McGraw on Feb 13, 2017

Chalkboard_Apto_Best_Practices-259587-edited.jpgThis article first appeared in GlobeSt.

“The obvious way to deal with a lackluster pipeline is to double down on lead generation.” That is according to Tanner McGraw, CEO and founder of Apto. But to prevent dry spells, he says that commercial real estate brokers should take a step back and look carefully at their processes and ensure they’re tracking their business effectively. “After all, the timeline of a deal in the industry is long, often spanning many months or even years. It’s easy to lose sight of the early stages of the pipeline when you have a deal or several in the works.” In the exclusive commentary below, McGraw says that brokers need to make sure they’re systematically and consistently addressing each area of the business and gives them tips on how to do just that.

The views expressed below are the author’s own.

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What CRE tenants are looking for in 2017

By Ian Ritter on Feb 9, 2017

za3cdnfqgdo-jessica-furtney-336483-edited.jpgCommercial real estate owners and landlords live and die by their tenant mix.

Though the market is vibrant, it is also volatile right now, and it’s important to make sure that the companies leasing space are kept happy. This can be challenging in the current commercial real estate environment, as spaces need more and more customization to succeed.

Let’s take a closer look at a few specialties and how they can attract and retain tenants.

Topics: Industry News
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Improve your communication with these 3 presentation tools

By Elizabeth Knight on Feb 8, 2017

real-estate-diagram-buying-selling-mock-prezi-template-477812-edited.jpgTo be successful, commercial real estate brokers need to be seen as market experts, trusted advisors, sales pros and interesting people. That’s no easy task.

We’ve picked a few resources that can help you achieve those goals through better communication and presentation. These resources are worth your time, whether you’re working on building new relationships, revamping your pitch deck, or showing off properties.

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The major corporations creating jobs right now, and what it means for CRE

By Ian Ritter on Feb 7, 2017

20160418121933-amazon.jpegThere’s been a lot of attention on job creation in the US right now.

Specifically, a few major corporations have made announcements that affect a variety of commercial real estate industry sectors around the country.

Topics: Industry News
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How a Colliers broker went from associate to SVP in under a decade

By Nell Gable on Feb 6, 2017

man-on-rock-362206-edited.jpegIn under a decade, Brandon Geraldo has moved up the ranks from associate broker to Senior Vice President Multifamily at Colliers International, where he has personally closed over $200,000,000 in East Bay multifamily transactions. Despite the many advances in technology that have cropped up throughout his career, Brandon still credits good old-fashioned hard work for his success.

We interviewed Brandon to learn what advice he has for brokers starting out today.

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The top 10 ways to keep the best brokers on your team

By Elizabeth Knight on Feb 2, 2017

people-office-group-team-928827-edited.jpgBuilding a high-functioning commercial real estate brokerage takes work, time, and intention. But once you’ve got a great team in place and onboarded, don’t put things on autopilot. You want your brokers and support team engaged in their work and loyal to the firm.

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The hottest U.S. cities for CRE development right now

By The Apto Team on Feb 1, 2017

austin-skyline.jpgWe’ll get right to it: the South and the Pacific Northwest are two of the hottest commercial real estate regions in the country right now.

That’s according to the 2017 Emerging Trends in Real Estate report recently released by PricewaterhouseCoopers and the Urban Land Institute. These two regions accounted for all four of the top spots on the report’s “U.S. markets to watch” for overall real estate prospects. Austin topped the list, followed by Dallas/Fort Worth, Portland, OR, and Seattle. The South also rounded out the top 10 with Nashville, Raleigh/Durham, and Charlotte nabbing the 6, 7, and 9 spots respectively. (These southern cities were also noted in the study’s top 10 homebuilding prospects.)

Topics: Industry News
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