Why would you praise a competitor in front of client?
Believe it or not, that’s what top performing commercial real estate brokers do. Good brokers aren’t afraid to talk other people up, whether they’re colleagues or competitors. They know that life isn’t a zero-sum game, and that another broker’s success doesn’t somehow render them unsuccessful. What’s more, the psychological phenomenon known as spontaneous trait transference, which says that people will associate you with the words you use to describe others, can bring this praise back to them.