Strong job creation drives demand for commercial real estate

For better or worse, the commercial real estate industry is fundamentally tied to the strength of the U.S. economy. In June the labor market created more jobs than expected, and while wage growth lagged, those new jobs will drive demand across the industry.

All sectors stand to benefit from increased job creation, but the office sector could gain the most — those new hires need somewhere to work, after all. At the same time, the multifamily market is heating up. That’s good news for owners but bad news for tenants, many of whom are struggling in tight markets plagued by a lack of affordable housing.

Topics: Industry News

WeWork who? 8 Multi-location coworking spaces brokers should know

WeWork might be the poster child of the coworking movement, but it’s not the only option getting the attention of burgeoning entrepreneurs and established businesses alike.

Since WeWork opened the doors of its first NYC location in 2010, thousands of coworking operators have set out in search of similar success. Deskmag estimates there are 14,000 coworking spaces operating worldwide, with over 1.2 million people having worked in one of the spaces at some time.

Topics: Industry News

What brokers can learn from James Bond

Ever fantasize about being James Bond? Maybe Jason Bourne? Spies and brokers have more in common than you think. After all, spies spend their time navigating high-stakes environments, uncovering hidden opportunities, and building valuable relationships. Just like the brokers we know.

Today, we’re having a bit of fun and channeling our favorite Hollywood spies to reveal how you, a broker, can cultivate — ehem—“a very particular set of skills.” Whether you’re digging up intel on other people’s deals or going stealth for some undercover sleuthing, the following information is for your eyes only.

Topics: Best Practices

5 (and a half) steps to a better cold-calling strategy

The average blog post on improving cold calling results will advise you to set time aside, stick to your routine, beef up on your basic sales skills, etc.

While these activities certainly won’t hurt, the reality is, this is really the least you should be doing.

If you were in school, this sort of mentality would equate to showing up for class and simply completing the homework on time, earning you a B average. (Emphasis on average.)

Topics: Best Practices

Beyond Amazon and Whole Foods: What’s next for the grocery sector?

Amazons pending $13.7B acquisition of Whole Foods Market is bound to disrupt the grocery sector, yet the deal is not the only thing changing the $5.3 trillion dollar industry.

To understand what the industrys change means for commercial real estate, its essential to examine both the Amazon deal and other shifting dynamics, including the growth of online shopping and expanding discount grocers. From Amazon to evolving customer habits, the grocery sector is experiencing unprecedented levels of disruption.

Topics: Industry News Disruption

Brokers: Are you implementing these 5 content marketing best practices?

As a commercial real estate broker, you know how challenging it can be to market both yourself and your properties. There are more channels to communicate than ever before, yet it’s often harder to connect with the people most likely to do business with you.

Marketing has evolved over the years, and now the idea of “content marketing” is central to any strategy. Content marketing means “creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers.” Essentially, information created by you is distributed to your target audience to provide value to them. It works by boosting your website in search engines and creating a brand of verifiable expertise.

Topics: Best Practices Efficiency

Product update: Take a look at Apto Prospect & Nurture

Cold calling isn't fun. (Unless you’re one of those super intensely enthusiastic people who loves talking and doesn’t mind rejection.)

But prospecting for new clients—and keeping up with old ones—is vital to your business. It’s important to any business, but especially old-school sales industries like commercial real estate.

That’s why we wanted to make it much easier. New business outreach should be as simple as possible. Brokers need to be able to churn through high-value contacts quickly, and with the context they need in the moment to look smart and make a connection.

All this to say, we’re thrilled to introduce you to our latest product, Apto Prospect & Nurture.

Get a demo

(And if you're an existing Apto customer, register for an upcoming webinar on the product.)

Topics: Company Updates

What to know about the clean energy initiative that could save your clients serious money

Green buildings and initiatives sometimes have a hard time getting off the ground. Many property owners, especially those in the mid-capital commercial market, don’t expect to see the necessary ROI to invest in green building projects, given that the cost savings would typically be passed onto tenants in the form of lower bills.

In the future, everything’s possible: Here’s what that means for CRE

Before digital spreadsheets, it would take a bookkeeper an entire day to calculate the impact of changing a single business variable. When VisiCalc appeared on the market in 1979, suddenly people could get those calculations instantly.

That was a huge leap, and it ushered in the spreadsheet era. You might remember using spreadsheets to keep track of clients, deals, and prospects. Fast forward to today: modern CRM systems are making it even easier to use that data, slashing time wasted and giving you a big bump in productivity.

Topics: CRE Tech

Human workplaces are replacing the traditional office

Workplaces are undergoing a metamorphosis. Open offices have replaced cubicles at the worlds most successful companies and startups like WeWork have grown enormously, pioneering the coworking revolution. To better understand the trend, JLLs new global studyWorkplace Powered by Human Experiencesurveyed workers globally to see how companies are reimagining workplaces to achieve strategic performance objectives. 

Topics: Industry News

Want to make success automatic? Tweak your habits.

Back in 2006, a Duke University researcher discovered that 40% of the things we do every day are pure habit. Whether it's brushing your teeth each morning or driving to work without really thinking about it, habits require very little mental energy and keep your days humming along smoothly.

But they’re also a powerful force at work, and how successful you are as a broker can come down to the invisible routines you follow. So are your habits working for or against you?

Topics: Best Practices

Greatest hits: Take your CRE marketing game to the next level

The way we market commercial real estate properties, brokerages and our personal brands is changing. Gone are the days of sending out a few flyers and waiting for the phone to ring.

There are many new strategies and factors to take into account as you consider your marketing plan. Catch up with this list of our most popular CRE marketing resources.

Topics: Best Practices

Expert perspective: 5 articles from Apto founder and CEO Tanner McGraw

Our founder and CEO worked in commercial real estate brokerage for a decade before starting Apto. With background in brokerage and tech, he has a unique perspective to offer on the industry and where it’s headed.

Here are five of his most popular articles.

Topics: Best Practices CRE Tech

6 ways to build (and maintain) a strong rapport with anyone

Building a strong rapport with clients, colleagues and friends is essential to leading a successful and meaningful life. After all, people want to do business with people they like!

But creating rapport with those who challenge you might be even more important.

The quick and dirty guide to creating the perfect pitch deck on the fly (part 2)

A few weeks ago we brought you part one of our series on creating the perfect pitch deck. Once you've mastered those tips and tricks—which cover technology, organization, and strategy—you can delve into these extra steps that will truly set you apart from the competition.

Topics: Best Practices