“Nothing draws a crowd quite like a crowd.” - P.T. Barnum
The more people flock to your business…the more people will flock to your business. P.T. Barnum’s words are something every broker should take to heart, because positive reviews and client case studies have a magical way of bringing you more clients. This is especially true in commercial real estate, where relationships are king. You need to share your success through every channel available.
According to BrightLocal’s most recent survey, 85% of people trust online reviews as much as word of mouth recommendations. Reviews are also one of the best ways to gain a potential client’s trust: 73% of people will trust a business more after reading its positive reviews, and people will read an average of 7 reviews before deciding to trust it.
With that in mind, here are some ideas for showing off your client testimonials and success stories.