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Brokers respond: Who do you admire most in this industry, and why?

By Irena Ashcraft on Nov 30, 2017

man-suit-coffee-064577-edited.jpgWhether it’s a mentor, an older colleague, or even a competitor, chances are you’ve looked at a person you admire and said, “Wow, how do they do that? I’d love to get to their level.”

We asked a few brokers about those people in the industry who’ve stood out most to them—and why—and here’s what we found out. Here’s three cheers for the people who inspire us to do better and be better on a daily basis.

Topics: Interviews
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4 tips for fueling your pipeline for the New Year

By The Apto Team on Nov 29, 2017

happy-new-year-320x213.jpgDuring the holiday season, business sometimes slows down as our focus turns to parties, shopping and spending time with family and friends. So what can we do to make sure we end the year on a positive note with a strong final quarter?

Here are four tips for fueling your pipeline for the New Year.

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9 time saving apps for every CRE broker

By Erik Dolan-Del Vecchio on Nov 28, 2017

TNF-v1-Logo-320x144.pngTodays apps make saving time easier than ever before. That is, as long as combing through list after list of them doesnt sap your whole day.

There are tons of apps out there, and while many are helpful for CRE professionals, it can be daunting trying to find the ones that really make a difference. Thats why we did the dirty work for you. From simplifying leases to staying up to date on industry trends, these 9 apps give you the tools to stop wasting time and make the most of your day.

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3 tips to win more business with client reviews and success stories

By Irena Ashcraft on Nov 27, 2017

buildings phone-1.jpeg“Nothing draws a crowd quite like a crowd.” - P.T. Barnum

The more people flock to your business…the more people will flock to your business. P.T. Barnum’s words are something every broker should take to heart, because positive reviews and client case studies have a magical way of bringing you more clients. This is especially true in commercial real estate, where relationships are king. You need to share your success through every channel available.

According to BrightLocal’s most recent survey, 85% of people trust online reviews as much as word of mouth recommendations. Reviews are also one of the best ways to gain a potential client’s trust: 73% of people will trust a business more after reading its positive reviews, and people will read an average of 7 reviews before deciding to trust it.

With that in mind, here are some ideas for showing off your client testimonials and success stories.

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Instantly memorable: Get the perfect tagline for your business

By Irena Ashcraft on Nov 21, 2017

unique-pencil-320x213.jpgHow do you design the perfect tagline? One that’s not only memorable, but makes people say, “Oh, yeah, that’s exactly the broker we need.”

Today, we’re revealing the formula behind a great tagline and sharing a few pointers that will help you create a compelling one-liner that conveys what you do and the value you offer as a broker.

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Update from ULI: 4 emerging trends to take advantage of in 2018

By Erik Dolan-Del Vecchio on Nov 20, 2017

ET-Cropped-600x600-177559-edited.jpgEvery commercial real estate professional knows it’s essential to stay ahead of market trends.

To help people understand the industry’s evolving dynamics, the Urban Land Institute (ULI) and PwC recently published their seminal Emerging Trends in Real Estate report.

From the enormous disruption in the retail sector to industrial’s seemingly unstoppable growth, 2018 promises to be a year of change and opportunity. While ULI’s report covers many developing trends, we decided to hone in on four of the most significant.

Topics: Industry News
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The $450,000 post-it note

By Elizabeth Knight on Nov 16, 2017

note-to-self-postit-399271-edited.jpegThe other day, a few members of our product and sales teams got to talking about stories they’d heard recently from brokers. There were plenty of tales about legacy CRM systems and other outdated technology, but there were even more stories about offices stacked with paper and desktops crowded with Excel documents.  

But to me, this story takes the cake. It’s about the real cost of relying on those antiquated systems to prospect and build relationships. (Names and locations intentionally left out!) 

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4 easy ways to recharge your motivation

By Irena Ashcraft on Nov 15, 2017

chain-320x177.jpgYou don’t know why, but the days just seem to drag on. You’re not as excited about this job like you once were, and you’re wondering if this is the beginning of the end for you as a broker. Sound familiar?

Whether it’s a genuine career slump or just a brief dip in motivation, what you’re feeling is normal—and it happens to the best of brokers. But  you don’t have to stay stuck. Today, we’re bringing you four fresh ideas for summoning up that extra get-up-and-go when your tank’s nearly empty.

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Are you making these 10 common networking mistakes?

By Erik Dolan-Del Vecchio on Nov 14, 2017

networking mistakes.jpgNetworking is one of the best ways to find a job, discover new prospects, and grow your career. When done incorrectly, it’s one of the easiest ways to waste your time.

Everyone knows networking is important, but despite their best efforts, many people consistently go about it the wrong way. Much more than simply the means to land a new job or grow a client list, networking is the lifelong practice of building mutually beneficial relationships.

From focusing too much on collecting business cards to failing to help others, avoid these common networking mistakes and your hard work will finally start paying off.

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Glorified LEGOs? Deconstructing the latest trend in CRE + 4 examples

By Erik Dolan-Del Vecchio on Nov 13, 2017

iker-urteaga-246955.jpgModular construction could revolutionize the commercial real estate industry. From hotels to highrises, developers are turning to prefabricated buildings to complete projects faster, bypass the construction labor shortage and decrease costs.

While building something one place and assembling it in another is hardly a new idea, there are many misconceptions surrounding modular construction and its role in the industry. But thats beginning to change, and whether its a new Marriott hotel or a multifamily building in Brooklyn, modular construction is here to stay.

Topics: Industry News
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12 Broker Insights: Tips, Secrets, and Advice from the Field [ebook]

By Elizabeth Knight on Nov 9, 2017

APTO_12 insights_cover (1).pngYou have a broad network of contacts in the commercial real estate world, and so do we. We love hearing stories from brokers about their lives and careersthe best advice they ever received, the twists and turns that led them to unexpected places, and more.

We thought you might like to hear about your peers' experiences as well. Download and peruse this free ebook for advice from top performers, tips for those just starting out, in-depth interviews, and more.

Topics: Interviews
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How to create call lists that make prospecting go faster

By Russ Duncan on Nov 8, 2017

A broker I know recently told me that, since adopting a new technology, “cold calls” have become “familiar calls.” That’s because as he churns through his daily prospecting calls, he has details about the contact on the screen in front of him so he can make a quick connection.

Here’s the story he told me:

“I recently called a landlord with a big business park out by the airport. In Prospect & Nurture, I saw right away on the map that there was construction for a distribution center nearby. I was able to reference that right away when we got on the call and ask how it was affecting his tenants. Just knowing what’s going on in the area makes it so much easier to make a connection with a stranger.”

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10 of the most beautiful train stations around the world

By Erik Dolan-Del Vecchio on Nov 7, 2017

Whether part of your daily commute or simply where you catch your ride to the airport, weve all spent time in train stations. Unfortunately, all too often that time is spent in an old dreary building that were grateful to get away from.

But not all train stations are like that, and from London to New York City, these 10 train stations are as much works of art as they are centers of transportation. They’re part of the CRE landscape of the city, and any architectural wonders in your city are worth your attention.  

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3 ways retail can keep brick and mortar relevant

By The Apto Team on Nov 6, 2017

retail-outdoor-space-641645-edited.jpgDo you remember shopping with your parents when you were a kid and enjoying an ice cream as payoff? Even though retail has changed dramatically in recent years, that combination of experiences in your memory is what is helping keep brick and mortar retail stores relevant today.

Despite the rise in online retail, there are still reasons why some customers prefer in-store experiences. Some want to physically touch the product, browse more options, or just the enjoy shopping experience itself.

It’s a competitive market, but there are ways traditional retail stores can keep customers coming through their doors.

Topics: Industry News
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Where do the best leads come from? 5 brokers weigh in.

By Irena Ashcraft on Nov 2, 2017

biz-networking-320x213.jpgWhere do you find great leads? Recently, we asked brokers about their go-to strategies for drumming up new business. Some confirmed that tried-and-true methods—like picking up the phone—worked best for them. And some surprised us with fresh ideas we hadn’t considered before.

Here’s what we discovered:

Topics: Interviews
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Inspiring quotes to help you finish the year strong

By Nell Gable on Nov 1, 2017

success-mountain-463806-edited.jpegWe’re well into the final quarter of the year, and if you don’t anticipate a strong finish, there’s still time to turn things around.

Whether things are going swimmingly and you’re on track to meet your goals, or you’re finding yourself falling short, a little inspiration never hurt! We’ve curated a list of quotes aimed at motivating CRE professionals to do their best.

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