5 ways to maximize social media marketing in CRE

Social media is one of the best ways to reach new audiences, grow your network and generate prospects. Yet many commercial real estate professionals struggle to achieve its full potential.

It isnt enough to post to Facebook or Twitter every few days; an effective social media campaign is all about knowing your target audience and engaging with your community on a daily basis. From getting started on LinkedIn to reaching millennials through Instagram, follow these tips to grow your social media presence and drive your business.

Topics: Best Practices

How Baum Realty Group uses tech to get more deals done

Baum Realty is a retail brokerage firm based in Chicago, IL. For years they’d been struggling with a siloed tech stack and data spread across a variety of sources and tools.

And then they switched to Apto.

As Mike Demetriou, President of Baum Realty Group put it: "It's unusual that you can find a piece of technology you can actually ascribe to getting a deal done, and therefore monetize the investment you made in technology."

Topics: Interviews CRE Tech Efficiency

Apto + OfficeSpace.com—integrated to get you greater exposure and more deals

Let’s think about the marketing workflow for a moment.

After months of building a relationship with a new contact, you sign an exclusive rep agreement. You’ve done your homework on the property, capturing details and photos diligently in Apto. Now you can convert that property to a listing and hit the ground running. You need to get the word out to your network, comb through your database for potential tenants, send emails and make calls.

Well, now instead of entering the same property details time and time again across different listing sites, you can dramatically broaden your reach with the click of a button.

Topics: Company Updates CRE Tech

Create​ ​your​ ​dream​ ​team:​ ​Adding​ ​former​ ​elite​ ​athletes​ ​to​ ​your​ ​CRE roster

Looking to hire new brokers to your team? There are plenty of salespeople out there, but it can be difficult to find the right fit for commercial real estate, a competitive industry with long deal timelines and complex transactions.

To find a team member with the requisite skills and mindset, consider recruiting former professional athletes. A broker whose personality and skills were honed through the brutal testing ground of professional athletics can be an ideal partner.

Topics: Best Practices

What to know about the 3 cities offering Amazon the biggest incentives to house HQ2

Early next year Amazon will choose one North American city to house its second headquarters. The company welcomed city proposals to explain why Amazon should build its $5 billion campus and create some 50,000 jobs within their borders, and no less than 238 cities responded.

While some bidders are trying to attract the king of e-commerce with outlandish proposals involving name changes and oversized cacti, most are hoping to woo the company with land and tax incentives. These three cities are offering Amazon more than the rest.

Topics: Industry News

Death to bad meetings: The do’s and don’ts that lead to more productivity for each broker

If you’ve ever found yourself stuck in a pointless meeting wondering, “Couldn’t this have been covered in an email?”, you’re not alone.

In a survey of 182 senior managers in a range of industries, the Harvard Business Review found that 65% of respondents said meetings keep them from completing their own work and 71% said meetings are unproductive and inefficient.

And bad meetings aren’t just frustrating; they’re bad for business. More than $37 billion per year is spent on unproductive meetings according to an eye-opening infographic from Fuze. Each minute spent in a meeting is one you’re not working deals and building relationships.

Topics: Best Practices Efficiency