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Up your networking game in 2018: 5 ways to build your digital rolodex

By The Apto Team on Dec 28, 2017

biz-networking-320x213.jpgReady for 2018? Commercial real estate brokers know that near-constant networking is the key to success. You never know who you’ll meet or what new ideas you’ll be exposed to. So before you head into the New Year, brush up on a few ways to set your networking strategy.

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The top 10 most read posts of 2017

By The Apto Team on Dec 21, 2017

fireworks.jpegWe hope that you had a good year and that you're ready for everything 2018 has in store. As we get ready to close out the year, we wanted to share our most popular blogs (just in case you missed them).

Enjoy—and Happy New Year!

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3 product updates: Better mass email, contact intel, and maps

By The Apto Team on Dec 20, 2017

rsz_p&nmapping_pointballoon.pngThe holidays are upon us, but we’ve been hard at work making sure brokers are set up for success in 2018. Read on to learn about three exciting product updates from the month.

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6 steps to structure an effective CRE sales pipeline review

By Nell Gable on Dec 19, 2017

how_to_handle_the_first_meeting_with_a_client__ts-320x207.jpgThose who work in sales—especially commercial real estate—are always on the go. But taking time to slow down and reflect on what’s going well, and more importantly, what isn’t going well, is an essential part of running a high-functioning sales operation.

Whether you’re a manager trying to get a better hold on your team’s activities or an associate aiming to manage up and gain accountability so you can ultimately close more deals, it’s important to structure these smaller meetings intentionally. Otherwise, you risk wasting 30 minutes to an hour on aimless conversation that could surely be better used elsewhere.

We’ve spoken with a number of CRE professionals and pulled out the essential steps to running a productive sales pipeline review.

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[Infographic] How much time can technology actually save a broker?

By Franco Faraudo on Dec 18, 2017

“Time is money!” We’ve all heard it, and probably said it as well.

Unfortunately, it’s really not true. Money can be created, traded, borrowed, and collateralized. Time can only be used, killed, or lost.

As a commercial real estate broker, though, more time means more deals, which means more money. That much is true. Adopting technology can seem like an unwanted expense and a downright hassle at first, but a little bit of time saving can add up to a lot. And many CRE-specific tools are becoming easier and more intuitive to use.

At this point, you really can’t afford to not take advantage of automation and technology for your business. Let’s take a look at just how much time it can save you.

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10 commercial real estate conferences to attend in 2018

By Kim Howard on Dec 14, 2017

CRE Tech conference-320x213.jpegMost brokers know that networking is critical to finding prospects and growing their client list. Attending industry events is one of the best ways to network with a lot of people in a short amount of time.

Some brokers may be hesitant to spend time away from the office, but that’s a mistake. Conferences are one of the best ways to network with people you might not otherwise meet in your local market.

Beyond that, they often feature industry speakers and continuing education sessions that keep you up to date on the latest trends and boost your industry knowledge. While there are many conferences to choose from, here are 10 that we think are worth attending in 2018.

Use Apto to track who you meet at each event

Topics: Industry News
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Two inspiring broker stories to help you rise above big challenges

By Irena Ashcraft on Dec 13, 2017

broker-buildings 320x213.jpgIf CRE brokerage has been smooth sailing for you, count yourself as one of the lucky (and rare) ones! Most brokers have to work hard to overcome personal challenges and tough lessons learned along the way, but those who do come out all the better for it.

We asked a couple of brokers about the biggest challenges they’ve faced in their careers, and how they have dealt with them. We think you’ll enjoy their stories: there’s wisdom in each that all of us can learn from!

Topics: Interviews
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5 ways to maximize social media marketing in CRE

By Erik Dolan-Del Vecchio on Dec 12, 2017

DEZdf6gW0AAU79i.jpgSocial media is one of the best ways to reach new audiences, grow your network and generate prospects. Yet many commercial real estate professionals struggle to achieve its full potential.

It isnt enough to post to Facebook or Twitter every few days; an effective social media campaign is all about knowing your target audience and engaging with your community on a daily basis. From getting started on LinkedIn to reaching millennials through Instagram, follow these tips to grow your social media presence and drive your business.

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How Baum Realty Group uses tech to get more deals done

By The Apto Team on Dec 11, 2017

Baum Realty is a retail brokerage firm based in Chicago, IL. For years they’d been struggling with a siloed tech stack and data spread across a variety of sources and tools.

And then they switched to Apto.

As Mike Demetriou, President of Baum Realty Group put it: "It's unusual that you can find a piece of technology you can actually ascribe to getting a deal done, and therefore monetize the investment you made in technology."

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Apto + OfficeSpace.com—integrated to get you greater exposure and more deals

By Russ Duncan on Dec 7, 2017

Officespace.com-listing-sites-320x222.pngLet’s think about the marketing workflow for a moment.

After months of building a relationship with a new contact, you sign an exclusive rep agreement. You’ve done your homework on the property, capturing details and photos diligently in Apto. Now you can convert that property to a listing and hit the ground running. You need to get the word out to your network, comb through your database for potential tenants, send emails and make calls.

Well, now instead of entering the same property details time and time again across different listing sites, you can dramatically broaden your reach with the click of a button.

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Create​ ​your​ ​dream​ ​team:​ ​Adding​ ​former​ ​elite​ ​athletes​ ​to​ ​your​ ​CRE roster

By Viktor Simco on Dec 6, 2017

business-man-track-hurdle-320x213.jpgLooking to hire new brokers to your team? There are plenty of salespeople out there, but it can be difficult to find the right fit for commercial real estate, a competitive industry with long deal timelines and complex transactions.

To find a team member with the requisite skills and mindset, consider recruiting former professional athletes. A broker whose personality and skills were honed through the brutal testing ground of professional athletics can be an ideal partner.

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What to know about the 3 cities offering Amazon the biggest incentives to house HQ2

By Erik Dolan-Del Vecchio on Dec 5, 2017

amazon hq2-320x213.jpgEarly next year Amazon will choose one North American city to house its second headquarters. The company welcomed city proposals to explain why Amazon should build its $5 billion campus and create some 50,000 jobs within their borders, and no less than 238 cities responded.

While some bidders are trying to attract the king of e-commerce with outlandish proposals involving name changes and oversized cacti, most are hoping to woo the company with land and tax incentives. These three cities are offering Amazon more than the rest.

Topics: Industry News
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Death to bad meetings: The do’s and don’ts that lead to more productivity for each broker

By Nell Gable on Dec 4, 2017

bad-meeting-660391-edited.pngIf you’ve ever found yourself stuck in a pointless meeting wondering, “Couldn’t this have been covered in an email?”, you’re not alone.

In a survey of 182 senior managers in a range of industries, the Harvard Business Review found that 65% of respondents said meetings keep them from completing their own work and 71% said meetings are unproductive and inefficient.

And bad meetings aren’t just frustrating; they’re bad for business. More than $37 billion per year is spent on unproductive meetings according to an eye-opening infographic from Fuze. Each minute spent in a meeting is one you’re not working deals and building relationships.

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