[Tip sheet] 31 Quick and Dirty Prospecting Tips for Commercial Real Estate Brokers

Prospecting for new business is the lifeblood of a commercial real estate broker. To be successful, you need to build strong relationships and continually grow your network.

That’s why we pulled together a tip sheet to help you up your prospecting game at every stage of the process. These tips are short and sweet but are meant to inspire you to think of your workflow anew, from the technology you use to conversion metrics to relationship-building techniques and beyond.

Topics: Best Practices

Meet Apto Maps, the visual tool that will change your prospecting game forever

Consider these two aphorisms: location, location, location and a picture is worth a thousand words. In the world of commercial real estate, the latter communicates the former. It accomplishes this through the time-tested technology―a map.

Fortunately for you, Apto Prospect & Nurture now features an all new mapping tool to help you get more out of your property, listing, and comp data.

Topics: Company Updates CRE Tech

What it takes to transform selling from an art to a science

broker-building-window-320x213.jpgAny person in the business of selling needs a way to track and manage relationships.

CRM, or customer relationship management, is what begins to transform selling from an art to a science by distilling it into a set of calculated and repeatable actions, all set to reach the ultimate goal of making more money.

Some teams will opt for the do-it-yourself approach and manage relationships through basic Excel spreadsheets, while others will take a more progressive approach and lean on a cloud-based CRM tool such as the one we provide here at Apto.

But have you ever wondered what more your technology can do, but aren’t quite sure what that more might be or where to find it? Here are some considerations for what technology can do for you.

Topics: Best Practices Efficiency

Why people think Amazon may buy Target and what a deal would mean for CRE

amazon-target-320x180.jpgAfter buying Whole Foods for $13.7 billion, it seems like everyone has the same question: who will Amazon buy next? Predictions range from the sensible to the outlandish, yet of all possible contenders, Target is getting the most attention.

Well-known technology analyst Gene Munster recently predicted Amazon will buy Target sometime this year. With a current market cap approaching $42 billion, that’s a bold prediction, but it’s not unbelievable. Yet the deal is certainly not a sure thing and there are good reasons to think it won’t become a reality. While nobody can say for sure if Amazon will move to acquire Target, any potential deal would have an enormous impact on retail real estate and the technology it depends on.

Topics: Industry News

Apto + Buildout—integrated to help you broker like a boss

Let’s think about the deal lifecycle for a moment.

From the first time you talk to a new prospect to when that check gets cashed, there are dozens of moving parts. And dozens of apps and tools to help with each of those parts.

Well, that number just went down a bit. Apto and Buildout are integrated to make the move from pitch to marketing that much smoother and simpler.

Topics: Company Updates CRE Tech Efficiency

The Best Practices Library: Your go-to resource for CRE strategy, now updated

chessObjection.jpgThere’s no shortage of commercial real estate content out there (including our own), but the specifics of using CRE tech are a little harder to come by.

For example, we talk about prospecting all the time. Target high-value opportunities, we say (and we’re not the only ones). But what are the high value opportunities, and how do you find them? Why is that the best strategy? How can technology help?

Well, the Best Practices Library has the answer. We’ve recently made some updates that reflect our latest products, so we hope you’ll check it out! And we’ll be adding more articles in the weeks to come.

Topics: Best Practices

7 smart ways to structure your day for max productivity, according to science

BJ_0065 (2).jpgIn this ultra-competitive industry, every broker you know is working as hard as they can. Just look around you—people placing calls, dashing off to meet prospects, poring over new listings.

So what’s going to set you apart? Working smarter, not harder. Here are 7 science-backed productivity tips that can give you a huge edge.

Topics: Efficiency

4 how-to guides for CRE brokers

Are you back in the swing of things at work? Keeping your New Year's resolutions? In case you need a little more inspiration, here are four guides that cover CRM, prospecting, and marketing for commercial real estate. 

Read them all and then browse our library for other tips and perspectives. 

Topics: Best Practices Efficiency

4 reasons CRE brokers need to rely on visualization tools

p&nmapping_pointballoon-320x166.pngIn the world of commercial real estate, professionals have long turned to spreadsheets for their data needs. While spreadsheets are great for storing lots of data, they are not so great when it comes to identifying strategic trends. They’re also about as interactive as a brick wall.

Modern data integration and visualization systems are filling the void, giving CRE professionals the ability to make sense of their data quickly while using it in new and exciting ways. From unlocking your data’s true potential to boosting prospecting efforts, here are four reasons you should go beyond spreadsheets and use data visualization tools to amplify your business.

What to know about cannabis real estate, and what might be changing

Those interested in the cannabis industry will have a lot to talk about in the coming months.

With the legalization of recreational cannabis sales in California, which went into effect on January 1, 2018, there are a total of nine states where the average citizen can purchase marijuana products, so long as they are over the age of 21. Medical marijuana is legal in a total of 29 states.

The softening of state and federal drug laws in recent years has allowed the cannabis industry to flourish, posting close to $29 billion in sales in 2018.

With this spike in demand for recreational marijuana came a dramatic increase in demand for cannabis-suitable real estate. While the laws and regulations surrounding this specialty are tricky, and can even foreseeably get brokers and other agents involved in transactions into legal trouble, professionals who take a chance on pot stand a lot to gain.

Topics: Industry News Best Practices

10 New Year’s resolutions worth keeping for every CRE broker

How will you make 2018 your best year yet?

We looked back at a year of blog posts to bring you the 10 New Year’s resolutions every broker should consider making—and keeping—in 2018. Feeling inspired? Pick one of these ideas and make it happen. Remember, success isn’t just about reading something and bookmarking it for later: it’s about turning what you learn into action.

Topics: Best Practices

“It went from taking 4 hours of a day to 30 minutes of a day.”

Jules Hochman of Denver-based Pinnacle Real Estate Group leads a six-person team within his firm. With four brokers, a transaction manager, and an executive assistant, they’ve found a niche in multifamily and retail.

He’s been in the business for a couple decades, and the biggest change he’s seen is the rise of technology. Now, he acknowledges that “as a broker, you always want to do more business, and without technology you can’t.”

Fortunately, he’s found a tool that gives his team more time and lets them get more transactions done.

Topics: Interviews CRE Tech Efficiency

7 metrics every CRE broker needs to know

Good commercial real estate brokers are relationship-building experts. Great commercial real estate brokers know how to bolster those relationships with data to close more deals, faster.

Unfortunately, some of us just aren’t numbers people. But in the era of big data, not being “a numbers guy” really isn’t an option anymore.

Luckily, technology has gotten more powerful and easy to use than ever. But with all that data available to you, you still need to know what to analyze and how to use it to achieve your goals.

Topics: Best Practices Efficiency