Before the days of more sophisticated technology, businesses had to manually stay up-to-date with their schedules, client information, and all other important data.
And many still do. Small businesses in particular are less less likely to have more advanced technology due to cost. Instead, they often still rely on spreadsheets or handwritten notes, which only increases the likelihood of making careless mistakes, like forgetting commitments or losing important information.
These days, thanks to new technology, staying organized is easier--and cheaper--than ever. While commercial real estate has traditionally lagged behind new technology, we’re starting to catch up. New customer relationship management (CRM) platforms designed specifically for CRE started to spring up a few years ago, and are continuing to mature and become more popular, easier to use, and less cost-prohibitive.
Let’s take a look at how the democratization of CRM plays out.