What does the democratization of CRM mean for CRE?

Before the days of more sophisticated technology, businesses had to manually stay up-to-date with their schedules, client information, and all other important data.

And many still do. Small businesses in particular are less less likely to have more advanced technology due to cost. Instead, they often still rely on spreadsheets or handwritten notes, which only increases the likelihood of making careless mistakes, like forgetting commitments or losing important information.

These days, thanks to new technology, staying organized is easier--and cheaper--than ever. While commercial real estate has traditionally lagged behind new technology, we’re starting to catch up. New customer relationship management (CRM) platforms designed specifically for CRE started to spring up a few years ago, and are continuing to mature and become more popular, easier to use, and less cost-prohibitive.

Let’s take a look at how the democratization of CRM plays out.

Topics: CRE Tech

4 questions to ask yourself after every failed deal

Nobody likes to fail. Yet despite our attempts to avoid it, from time to time we all do. Whether it’s losing prospects to competitors or being unable to agree to final terms, everyone in this industry has at least a couple failures under their belt.

But in the quest to fail less, treat every failure as a valuable learning opportunity.

That’s admittedly easier said than done, but you can simplify the process by asking the right questions. From accurately identifying what went wrong to finding the best way to move forward, ask yourself these four questions after every failed deal to learn from your mistakes and forge ahead.

Topics: Best Practices

Scandals and sports bars: This month in CRE

This month, there was a lot in the world of CRE that caught our eye, including a federal-level controversy, a possible opening for Amazon HQ, and the triumph of Dave & Buster's.

Here’s what’s on our radar for February:

Topics: Industry News

[Inside Apto] Why we host hackathons every quarter

"Hackathons are so valuable because they are a time when we're able to think past the next day or week and just build without constraints. Taking this time to think differently pays off with new ideas.”

- Pedram Keyani, Director of Engineering at Facebook

If you’re at all familiar with the tech world, you might have heard about hackathons. A hackathon is defined as “an event, typically lasting several days, in which a large number of people meet to engage in collaborative computer programming.” I’ll note that while it started with computer engineers, it can also be more than that.

The goal is to refresh team creativity, take a break from day-to-day tasks and habits, and refocus on the bigger mission of the organization. At Apto, that means building tools brokers love.

Topics: Company Updates

Brokers, are you up to speed on these 3 business trends?

We’re still adjusting to the New(ish) Year and all the buzzwords and trends that come with it. Whether it’s different consumer patterns or expectations, commentary on workforce changes, or just new best practices, it’s worth brushing up on the latest trends. Here are three that you should take note of as you work to advance your business in 2018.

Topics: Best Practices

Amazon HQ2 Race: Who’s leading and who’s been kicked out

After receiving 238 proposals, Amazon narrowed the list of the possible metro areas to house its second headquarters to 20 contenders.

The list includes many of the country’s largest cities and is heavily focused on the East Coast, but it still isn't clear where Amazon will build its new $5 billion campus and create 50,000 high-paying jobs.

From top contenders like Washington D.C. to cities that surprisingly failed to make the cut, we decided to take a closer look at how the Amazon HQ2 race is unfolding.

Topics: Industry News

Don’t write another email until you read this

emails-marketing-320x180.jpegEmails. Gotta write them. Gotta send them. But the person who gets them doesn’t have to do a single thing. They can ignore, delete, or just let them linger in inbox purgatory.

Which isn’t that encouraging, because after you spend all that time writing just the right message to a prospect, the last place you want it to go is in the trash.

So how do you write emails that get read—and even better, get a response? Today we’re sharing our top tips for writing must-read emails.

Make sure you’re doing these 6 things to keep in touch with past clients

how_to_handle_the_first_meeting_with_a_client__ts.jpgWe’ve all heard the rhyme about making new friends and keeping the old, but sometimes we forget just how gold those old relationships can be.

From referrals to continued business, most brokers rely on past clients to prospect and churn out more deals. (That’s why we made it an auto-generated call list in Prospect & Nurture.)

Yet the longer you go without connecting with a past client, the greater the chance that relationship will fade. And since it costs five times as much to attract a new client than to keep an old one, there’s no reason you should let a past client forget you.

From passing on news to picking up the phone, use these seven strategies to make sure that never happens.

Topics: Best Practices

A visual to show you our latest visual tool―Apto Maps

If a picture is worth a thousand words, then a map is worth a thousand spreadsheets. 

That’s why we created Apto Maps. This new tool within Prospect & Nurture helps you prospect and win deals by giving you visual, interactive tools to analyze your market. You’ll be able to turn location-driven observations into action with smarter call lists and deeper insights.

Take a look, then request a demo to get a more detailed introduction.

Topics: Company Updates CRE Tech

Q&A: The do’s and don’ts of technology adoption, according to our senior project manager

broker-data-relationships-320x216.jpgMaggie Ham is a senior project manager at Apto. She has helped brokerages of all different sizes find success with our technology. We sat down with her to learn what makes an Apto customer successful, and what practices can ultimately sabotage a technology roll-out.

Maggie focuses on CRM, and it’s important to note that this needs to be set up right to take advantage of our prospecting and mapping tools. It’s your data, and it needs to be organized so you’ll take action on it! Here’s how to get set up for success.

Topics: Company Updates Interviews CRE Tech Efficiency

3 reasons people don't want to work with you

dwight-shrute-office-320x180.jpgThe majority of brokers we know are professional, hard-working, and great with people—which is essentially a prerequisite for being successful in this industry, right?

Still, we were fascinated to read complaints about brokers and other commercial real estate professionals who were apparently coming across as rude, entitled, and condescending—and turning off potential clients and investors in the process.

6 tech predictions for 2018 and how they’ll impact CRE

blurry_city-320x202.jpegTechnology is evolving faster than ever before. From Bitcoin’s explosive growth to drones buzzing in parks and construction sites across the country, 2017 was a year of rapid tech growth.

There’s reason to believe that growth will accelerate this year, and given how technology is impacting every segment of the industry, CRE professionals would do well to stay on top of unfolding trends—even those not directly related to the industry. From the fate of blockchain to increased job automation, here are six tech predictions for 2018.

Topics: Industry News CRE Tech Disruption