Downturn? Wait—what downturn?
If that’s what you were thinking just now, you’re right: we aren’t in one. Which makes this an excellent time to plan for the next one.
And of course, there will be a next one—there always is. After all, the good times can’t last forever, and deep inside we all know that. Just ask the brokers who were doing business back in the glory days of 2007, right before the Great Recession.
In fact, if you know brokers who survived the last recession and have the battle scars to prove it, do this: ask them how they did it, and how they’re preparing for the next rough patch. A few CRE pros are already getting a head start on that question over at Wall Street Oasis—here’s what they’re talking about, plus our take on what else you can do to stay on top in a downturn.