What's most important to you when it comes to CRE tech?

When you’re evaluating a new CRE technology for your business, you probably have a few specific things you’re looking to accomplish. Maybe you want a better workflow for prospecting and following up, or perhaps you just want task prioritization and management.

Whatever it is, Apto can help. Get a personalized look at our tools by selecting what you’re looking for.

Topics: CRE Tech Efficiency

Is social media marketing for CRE overrated?

Just about any marketing how-to article will tell you emphatically, that if you want to build awareness of your business or personal brand, you need to be active on social media.

After all, 81% of the United States population has at least one social media profile, and it’s predicted that by 2020, 2.95 billion people worldwide will be spending time on social media.

Put it on autopilot: 5 ideas for automating your day

As a CRE broker, you’ve got enough to do in your day without having to do it over and over and over again. You know what we mean: from re-typing the same exact thing a zillion times to sending twenty emails to schedule one simple meeting.

Today, we’re simplifying your life with these five must-try tips for automating your day. Here’s how to free up more time for better things, starting right now:

Topics: Best Practices

What’s the future of CRM?

This article first appeared in Propmodo.

In the late aughts, I was a commercial real estate broker in a desperate search for technology to organize my business. At Marcus & Millichap, I was making hundreds of calls a week and working pretty sizable deals, and it was ridiculous to me that there was no software designed for my industry that could make my job easier. The design and functionality that existed at the time was rudimentary at best, counterproductive at worst, and nothing was in the cloud.

That’s why I created my own CRM, and eventually founded Apto. Even since then, CRE brokerage has changed quite a bit. When I last took stock in 2013, Apto was still just a baby. Barely two years old, we were still learning how to walk, keep our balance, and feed ourselves.

Topics: CRE Tech Disruption

6 PropTech conferences to network at this year

Technology is pushing the commercial real estate industry to evolve faster than ever before. From software that integrates the entire deal lifecycle to smart buildings that automatically reduce indoor CO2 levels, PropTech comes in all shapes and sizes.

Using the right technology gives everyone from brokers to owners major advantages in today’s market, but before you can realize those gains you need to learn what technology is right for you. PropTech conferences are a great opportunity to do that.

They’re also fun and offer fantastic networking opportunities.

There are tons of PropTech conferences and seminars scheduled for 2018, so rather than try and cover them all, we decided to hone in on six we believe will be the largest and most important. From Paris to San Francisco, attend these conferences to stay at the forefront of industry innovation.

Topics: Industry News CRE Tech

How to survive the next CRE downturn

Downturn? Wait—what downturn?

If that’s what you were thinking just now, you’re right: we aren’t in one. Which makes this an excellent time to plan for the next one.

And of course, there will be a next one—there always is. After all, the good times can’t last forever, and deep inside we all know that. Just ask the brokers who were doing business back in the glory days of 2007, right before the Great Recession.

In fact, if you know brokers who survived the last recession and have the battle scars to prove it, do this: ask them how they did it, and how they’re preparing for the next rough patch. A few CRE pros are already getting a head start on that question over at Wall Street Oasis—here’s what they’re talking about, plus our take on what else you can do to stay on top in a downturn.

KANBAN, GTD, and more productivity frameworks for getting work done fast

As an individual, you probably have your little tricks and shortcuts that help you manage tasks and stay organized day to day. But there’s probably more you can do to be productive, and if you’re working on a team, then you need to be even more intentional in working toward your goals.

Team projects require way more communication and organization to stay on track and achieve the desired result. We’ve all witnessed a project go awry because of workstyle clashes.

The solve for this challenge can often be found in project management frameworks like KANBAN, Getting Things Done (GTD), and Scrum. Project management frameworks are any combination of tools, methodologies, and steps that move a given project from start to finish. Ideally, they help keep individuals accountable to a common goal through transparency.

5 morning rituals of successful brokers

Whether its rising with the sun to get a jump on the day or hitting the snooze button as many times as possible, we all have different morning routines. Nobody can tell you the perfect way to structure your morning, but if youre hoping to reinvigorate yourself or your business, start by taking a hard look at how you begin the day.

And if youre looking for inspiration, many of the industrys top performers and the worlds most successful people follow a similar set of morning rituals. From getting up early to setting goals, here are five things many of the worlds most successful people do before getting to work.

Topics: Best Practices

Check out this year’s DNA of #CRE Report

Have you seen the DNA of CRE survey yet? Buildout and theBrokerList teamed up for the third year in a row to examine the genetic makeup of the commercial real estate industry.

Take a look at how the #CRE world works for both brokers and marketers. Plus, the uncovered data provides a benchmark to see how you stack up against your peers across the country!

We’ve included the broker breakdown below, and you can check out the rest here.

Topics: Industry News

Apto + LDCRE―integrated to broaden your marketing reach

Leavitt Digital, or LDCRE, is a commercial real estate listing distribution platform, syndicating listings to 900+ news websites around the world. Those websites cover 27 countries, all 50 U.S. states, and 7,100 global cities.

And it now integrates directly with Apto, meaning your listings get way more exposure with no effort on your end.

How to start valuing your time

“…do not squander time, for that is the stuff life is made of.” - Benjamin Franklin

They say time is money, but we think that equation could use an update: time is far more valuable than money. Think about it: if you squander the money you have, you can always earn more of it. But you can never get your wasted time back. And yet some people just give their time away as if it were nothing: they fritter it away or worse, believe they’re using it wisely when really they’re just being “busy.”

Let’s acknowledge that there’s a huge difference between merely filling your time and valuing your time. Today, we’re sharing two powerful strategies to help you make the most of the finite amount of time you have each day.

Topics: Best Practices

5 common misconceptions about CRE brokers

How many times have you gotten completely shut down by someone on a cold call?

There are certain biases and misconceptions about commercial real estate brokers out there. Some you may find based in reality, while others probably seem unfair. Yet for those who take the high road, work hard, and operate with integrity, getting blamed for others’ misconduct or laziness can be infuriating.

At Apto, we’re lucky enough to speak with commercial real estate professionals at the top of their game every day, and it’s the stories we hear from them that inspire us. Here’s how some of these brokers prove the stereotypes wrong.

Topics: Interviews

[Inside Apto] How we built our integrations and created a seamless product experience

Here in the engineering department at Apto, our goal is to build tools brokers love.

To do that, we also need to give our customers easy access to a number of technology integrations. We want each process and task to be simple—we’re not here to build a new email system after all—so Apto has to work seamlessly with many of the tools that brokers already use in their day-to-day routines.

Topics: Company Updates CRE Tech