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Feature spotlight: 3 ways to work and close more deals faster

By Russ Duncan on Jun 28, 2018

If you’re finding success as a commercial real estate broker, then chances are you’re winning and executing business based on a fairly repeatable process that demonstrates your unique value. That process is likely a series of things to do in order to create and keep momentum and assign responsibility to yourself or your team.

Apto’s latest feature set is designed to help you do everything related to a deal much more efficiently. It lets brokers track, manage, and execute deals from start to finish with a simple interface and intuitive workflow that drives everything forward.

How, you might ask? Well, we have three feature spotlights to show you our favorite tools and how they’ll help you close more deals faster.

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[Podcast] Eat what you kill: Commoditizing a specialty

By The Apto Team on Jun 27, 2018

In the latest episode of Common Area with Tanner McGraw, Tanner chats with Jonathan Peranich, Managing Partner at Peranich Huffman et Lease Group based in Houston, TX. Jonathan sources and facilitates net leased healthcare investment sales throughout the country and advises a clientele engaged in the development, acquisition, and disposition of net-leased medical assets for both private and institutional principals.

Jonathan and Tanner discuss the ups and downs of the CRE rollercoaster, building a successful team, quirky deals, and more.

Topics: Interviews
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7 traits of UNsuccessful brokers

By Erik Dolan-Del Vecchio on Jun 26, 2018

broker-thinking-window-320x189Let’s face it — becoming a successful broker isn’t easy.

It takes an entrepreneurial mindset and relentless persistence to succeed in the world of commercial real estate. Living on commissions while building your business from scratch is one of the toughest learning curves out there, and not everyone is up for the challenge.

But for those bitten by the CRE bug, it’s critical to understand that your habits and traits will either nourish or derail you on the path to success. And while it’s not fun to recognize our own shortcomings, top brokers know a bit of serious introspection only makes you stronger.

So from giving up easily to being afraid of technology, below are some of the key traits shared by unsuccessful brokers. If you recognize any of these traits in yourself, don’t panic; it doesn’t mean you need to change careers. All it means is now you know where you need to improve, and that’s the first step towards success.

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4 ways to increase trust during any conversation

By Irena Ashcraft on Jun 25, 2018

black-and-white-city-man-people-761171-editedIt takes a lot to earn somebody’s trust, and it’s not something you can simply do with the wave of a wand. The hardest thing about it is that it is, well, hard: it means you have to invest the time, keep your word, and care about the other person and those things that matter most to them.

Ultimately, creating trust requires you to, in the words of Ralph Waldo Emerson, “Be, and not seem.” That means that your actions have to come from a place of sincerity.

However, there are certain things you can do to build trust more quickly, and you can integrate them into almost any conversation. These are subtle psychological strategies that can help other people feel more at ease around you and more prepared to trust you.

You’ll still, of course, have to do the work of earning that trust. But these tips should make that journey a more productive and enjoyable one for both you and the other person!

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7 apps brokers can download right now to gain more hours in their day

By The Apto Team on Jun 21, 2018

man-suit-tie-phone-320x256Who doesn’t wish they had a few more hours in their day? Commercial real estate brokers in particular are always on the move and multitasking between a number of urgent tasks.

What better way to be more productive than to look to the technology we already use a hundred times a day—our cellphones! Here are seven apps brokers can download right now to gain more hours in their day.

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5 steps to find a CRE mentor

By Erik Dolan-Del Vecchio on Jun 20, 2018

brokers-suits-coffee-320x240In an industry as dependent on relationships and experience as commercial real estate, there’s no question that working with the right mentor is massively beneficial.

From connecting you to leaders in your market to helping you rethink and optimize business strategies, finding a mentor can mean the difference between success and failure. Here are five steps you can use today to start successfully connecting with the giants in your market.

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The busier you are, the more down time you need (here’s how to get it)

By Irena Ashcraft on Jun 19, 2018

broker-phone-outside-coffeeGreat brokers thrive on the energy that comes with getting things done, whether it’s meeting a new prospect or shaking on a new deal. But if you’re the type that keeps getting things done, we’re betting you’re also the type who keeps that to-do list topped up.

Don’t get us wrong—we love brokers who go out there and make things happen. But the more we tune in to the science, the more we’re beginning to understand how important it is for doers to spend a little time doing, well, nothing at all.

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How SRS National Lease Group got more efficient at everything

By The Apto Team on Jun 18, 2018

SRS National Net Lease Group in Newport Beach recently jumped on with Apto, and already it's resulted in more calls, more deals, and more efficiency overall. 

Watch the video or go ahead and start a conversation about how Apto can help your business

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[Infographic] How 5 top brokers structure their days for max productivity

By Irena Ashcraft on Jun 14, 2018

When you structure your day right, everything seems to flow more easily—from the hours to the deals. But get cluttered up with pointless emails, meetings, and other time sucks, and suddenly the day has gone by and you’ve got nothing to show for it.

Being in this business means figuring out how to structure your day for the most productivity—from how you schedule meetings to how you handle emails. Here's how 5 high-performing brokers do it.

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How to head into every conversation with more intel (without doing research)

By The Apto Team on Jun 13, 2018

Building relationships is the lifeblood of a broker. You need to know exactly who your prospects are, and more importantly, what to say to get them interested and listening to what you have to say.

To capture someone’s attention, you need to be interesting, relevant, and timely. Whether you’re following up with an old client or making a new connection, you need to offer them information of value to them, and convince them you’re an expert on your market.

We’ve grouped popular conversation starters into categories before, and now we’ve brought them into our product. Take a look now or read on for more info.

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4 strategies to overcome the summer slump

By Erik Dolan-Del Vecchio on Jun 12, 2018

summer-puppy-320x206The days are getting longer and the air is getting warmer, and we all know that can only mean one thing—summer is finally here. But as people across the country plan their vacations, CRE professionals are entering some of the slowest months of the year.

With the hot weather and slow days ahead, we know it can be tempting to leave the office early. And while it’s certainly important to enjoy the summer and take a much deserved break, top brokers know it’s essential to work just as hard this season as you have all year.

So from continuing to prospect to effectively communicating vacation plans, follow these tips to keep yourself on track for a successful year by having an enjoyable and productive summer.

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Coworking isn’t what it used to be: find out the surprising new ways major corporations are leveraging the trend

By Nell Gable on Jun 11, 2018

SGCoworkingWorkhouse-min-1-1320x180Coworking made its mark as a solution for startups in need of a flexible, affordable place to house their teams while they proved out their idea. Spaces like WeWork, Industrious and Knotel became popular not only for their flexibility, but for the stellar amenities they offered. CEOs could treat their teams like royalty—think high-end coffee, beer on tap, HR perks and free events—without ever signing a long-term lease.

Initially, the idea was that businesses would stay in their coworking space until they matured to the point of being ready to sign that traditional long-term lease and move into their own space. But the recent trend of major corporations moving entire teams into coworking spaces, or simply allowing their employees the choice of working in coworking spaces around the city instead of one central office, has turned that notion on its head.

Topics: Industry News
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How to become the most valuable broker in your city

By Irena Ashcraft on Jun 7, 2018

blurry_city-320x202Imagine being one of the top brokers in your city. What would that look like? What would it mean for your business, your reputation, and your income? And how could you get to that level?

Marketing and business mastermind Seth Godin offers a useful place to start. He says:

“Focus on creating a reputation and a work product that others believe is worth more. The mistake we make is in not telling stories that create more value, in not doing the hard work of building something unique and worth seeking out."

Seth’s advice is geared to businesses in general, but let’s apply it to commercial real estate specifically. Here’s what you can do:

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What it means for CRE tech to be created by and for brokers

By Jeremy Dillingham on Jun 6, 2018

Apto screenshot 6-6-18It all started with a broker and a spreadsheet.

Or in reality, probably many spreadsheets. Tanner McGraw founded Apto in 2012 after 10 years as a broker, many of those at Marcus & Millichap. The product evolved from his own frustration with the technology—or lack thereof—that he needed to do his job well.

Today, Apto has grown and evolved well beyond our bootstrapped beginnings. And one of our biggest areas of investment has been in our product development team. Tanner still lends his expertise as Chief Strategy Officer of Apto, but not everyone working on the product has a decade of experience working in commercial real estate.

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To put the broker workflow at the center of what we build, the product team needs to talk to brokers. In person, on the phone, on the street, via email—the communication is constant and the channels varied. And it seems only fitting that we approach a relationship-driven industry by trying to build our own relationships with customers and non-customers alike.

When we say we were created by and for brokers, we’re not just referring to our founder’s origin story. Here’s how we make sure our CRM and sales tools are built for you.

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4 things every client looks for in a CRE broker

By Erik Dolan-Del Vecchio on Jun 5, 2018

broker-shaking-hands-224097-edited-1Commercial real estate investors, landlords, and tenants rely on brokers to take deals across the finish line. But few people are open to working with just anyone; instead, clients are understandably picky about who they’ll trust.

The first step to winning clients is understanding what they’re looking for. Once you know that you can boost your prospecting efforts by making yourself the ideal candidate for their business.

Fortunately, many investors have a similar set of criteria when it comes to choosing who they’re going to work with. From understanding the importance of referrals to fine tuning your communication skills, these are the first four things most people look for when choosing a CRE broker.

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The green roof initiative that’s causing controversy between developers and voters: Here’s what you need to know about the building trend

By Nell Gable on Jun 4, 2018

green-roof-save-money-320x240In November 2017, the city of Denver made history when voters moved to require new and existing buildings over 25,000 square feet to allot a portion of their roofs to vegetation, or green roofs.

Not everyone in the city was pleased with the new initiative, however. Many building owners feel the rule is too strict and will make building in the city too costly. The Green Roof Task Force Committee, comprised of various stakeholders, is now working to recommend changes to the new ordinance to city council.

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