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Webinar: New leasing insights for better conversations (and more!)

By The Apto Team on Jul 31, 2018

APTO_Leasing Mock-up-2Finding and building relationships with tenants can take a lot of time, and with periods where you feel like you haven’t accomplished anything. Brokers from all generations know the importance of making a good impression on the first call and then keeping momentum through every subsequent interaction.

In talking to brokers, we’ve seen the many ways in which they piece together the contact, company, and lease information needed to make a good connection when they get on the phone. It usually involves 5-15 tabs on one computer screen and a good amount of prep time before the call.

If this sounds familiar, then you’re going to like what we say next: You don’t need to work this way anymore.

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15 places to find once-in-a-lifetime clients

By Irena Ashcraft on Jul 25, 2018

aspen-food-wine-classic-320-213Commercial real estate brokers spend a lot of time on small but dependable deals—do enough of those consistently well, and you’ve earned yourself a healthy living.

But every once in a while, a lucky broker lands a huge client: one that has an appetite for snapping up commercial properties, perhaps, or needs help moving those they’ve already got. Ask them about those clients, and they may simply say, “I was in the right place at the right time!"

Part of that is just luck, of course. You may be lucky enough to have a big client randomly sit next to you at your local sports bar. Or you can be the one who randomly sits next to them, wherever they happen to be.

For fun, we’re sharing the big-ticket annual events that draw the world’s most influential crowds—the philanthropists, tech investors, art collectors, celebrities, media moguls, entrepreneurs, and billionaires who have the power to make big business deals happen.

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What WeWork’s retail debut says about the state of retail

By Erik Dolan-Del Vecchio on Jul 23, 2018

WeMRKT_2The company that’s shaking up office markets just took a major step into retail.

WeWork recently launched a new business concept, dubbed WeMRKT, at the co-working giant’s 205 Hudson location in New York City. WeMRKT is a small shop that sells products created by WeWork members, and while there’s currently only one location, WeWork said it plans to expand the concept nationally.

WeWork’s decision to step into retail comes at a turning point in the market. From Toys R Us to Nine West, retailers across the country are filing for bankruptcy at record levels as consumer shopping habits continue to shift.

But not all retailers are struggling. Discount shops are booming while retailers who effectively employ creative, omnichannel strategies are finding success.

WeWork’s new concept is another step in retail’s evolution. From the fusing of the office and retail sectors to new opportunities for brick-and-mortar, here’s what WeWork’s foray into retail says about the current state of the market.

Topics: Industry News
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Trend alert: The beautiful impact of biophilic design

By Irena Ashcraft on Jul 18, 2018

Etsy-green-space-320x213As we move towards a future of driverless cars, shrinking parking lots, and smart, connected buildings, there’s another quiet trend taking root: biophilic city planning and building design.

Biophilic design is bringing nature back into urban areas, balancing all that concrete and steel with more living plants, water, sunlight, and natural materials. It’s a way planners and architects are making public and private spaces a little bit wilder, greener, and healthier for the people who use them. Today, the trend is getting a high-profile boost from major tech companies who’ve incorporated it into their office designs, from Microsoft’s treehouses to Apple’s orchards.

Topics: Industry News
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Preview: The 11 Psychological Secrets of Power Brokers

By The Apto Team on Jul 16, 2018

The 11 Psychological Secrets of Power Brokers - CoverWhen it comes to commercial real estate, people don’t just buy properties: they buy relationships. Are your sales and relationship-building chops as strong as they could be?

The secret to being a top broker lies in emotional intelligence: the ability to recognize your and others’ emotions, influence the energy in a room, and build meaningful relationships. The best brokers in the business aren’t practicing high-level Jedi mind tricks: they’re simply using psychology to their advantage.

So how can you do what they do? How can you use emotional intelligence insights to win more business, build great relationships, and bounce back from inevitable rejections?

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5 tips to create strong first impressions every time

By Erik Dolan-Del Vecchio on Jul 11, 2018

broker-shaking-hands-224097-edited-1In commercial real estate success often boils down to the strength of your relationships. Whether it’s finding a mentor or securing new clients, all relationships start with a first impression. That impression sets the tone for everything to come.

While that may sound daunting, the good news is we have the power to consistently create excellent first impressions.

So from simple things like smiling to working to create an aura of self-confidence, master these five habits to start making the best impressions possible.

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What brokers are buzzing about: CRE sale prices, recession timing, summer barbecue

By The Apto Team on Jul 9, 2018

man-coffee-cup-pen-large-320x213The results of the latest Apto National Broker Buzz Poll are in. Brokers are buzzing about:

  • Commercial property sale prices. Brokers believe prices have peaked for multifamily and retail properties, but not for office and industrial real estate.
  • Timing of the next economic recession. Brokers believe the next U.S. recession is not likely to arrive before 2020.
  • Interest rate hikes. Brokers say the Federal Reserve’s interest rate hikes are not yet slowing down commercial real estate sales activity.
  • Steak! Commercial real estate brokers grilled steak on the barbecue this past Fourth of July holiday weekend. See the actual survey results below to learn brokers’ next-favorite grilled meats of choice!

Thanks to those members of the commercial real estate broker community who participated in the poll, which was conducted during the last two weeks of June by Apto, the tech platform for commercial real estate brokers. Specific survey questions and answers follow below.

Topics: Industry News
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