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Cary Brazeman

Cary Brazeman, formerly head of public relations for CBRE, is a principal of CRELIX Marketing Partners, a real estate marketing public relations firm. For more information, visit https://crelix.com/

Recent Posts

Apto Wins International Real Estate Tech Award, Ranks Among Fastest-Growing Companies Based in Denver

By Cary Brazeman on Sep 19, 2019

RETAS Award Apto LogoDENVER (September 10, 2019) — For the third year in a row, Apto, the industry-standard CRM and deal management software for commercial real estate brokers, has won a Real Estate Technology Award in the international competition sponsored by CREtech, the commercial real estate technology network. Also for the third year in a row, Apto has been named to the Denver Business Journal “Fast 50,” which ranks the fastest-growing private companies based in Denver.

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Apto Named to 2019 Inc. 5000 List of Fastest Growing Companies in U.S.

By Cary Brazeman on Aug 15, 2019

Inc-5000-List-2019DENVER (August 14, 2019)  Apto, the industry-standard CRM and deal management software for commercial real estate brokers, is one of the fastest-growing companies in the U.S., according to Inc. magazine.

The 2019 Inc. 5000, now accessible online, ranks Apto #2,019 in the nation based on three-year revenue growth of 199%. This is the fourth year in a row Apto has qualified for the Inc. rankings.

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CRE brokers admit to slacking off for ‘March Madness,’ predict winner of NCAA men’s basketball tourney

By Cary Brazeman on Mar 26, 2019

Basketball blogCommercial real estate brokers aren’t typically slackers, but for “March Madness” now under way, slacking may be allowed if not acceptable. Hey, you have to relax some time!

In a rarity for high-performing real estate pros, most brokers expect to be fixated on their brackets, and thus are less productive, during the NCAA men’s basketball tournament. A significant number also plan to sleep less during the tournament in order to watch the games, according to the latest Apto National Broker Buzz Poll, which was conducted last week by Apto.

Here’s what we learned from the broker survey:

Topics: Interviews
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8 tips for commercial real estate brokers to tap the power of social media for business marketing

By Cary Brazeman on Feb 19, 2019

Social-Media-Marketing-for-Commercial-Real-Estate-Agent-Operations-AdobeStock_122318125If PR is a prime strategy to raise your profile in the market — think speaking engagements, community relations and attention from third-party media — social media can be a powerful complement to build relationships and enable others to spread the word on your behalf.

Social media is “shared” media. You and everyone else participating jointly share the platform. The downside is negative feedback exposed widely, which can set back your marketing efforts. The upside is the opposite: a multiplier effect for positive interaction, with the information and conversations shared with many more people than through one-off interaction.

The big question to ask first is whether this tactic suits you. Most brokers are sociable, to be sure. But for some people being social on demand is a stretch. Likewise, receiving negative feedback from total strangers isn’t fun, and that can happen on social media. If that makes you uncomfortable, social media marketing may not be a good fit.

All that said, if you’re prepared for the interaction and accept the risk, here are 8 tips to make the most of social media.

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8 PR tips and tricks for commercial real estate power brokers…or aspiring power brokers

By Cary Brazeman on Jan 22, 2019

man-coffee-cup-pen-large-320x213PR, short for public relations, is a prime strategy to raise your profile in the market and create goodwill that can be leveraged to support your commercial real estate business marketing.

PR is a great complement to Apto’s CRE Digital Marketing Checklist, which includes useful tips on website marketing, content marketing, social media and online advertising.

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