Elizabeth Knight

Elizabeth Knight

Elizabeth is a Marketing Manager at Apto. She loves words, the facepunch emoji, and cheeseburgers.

Recent Posts by Elizabeth Knight:

New ebook: 9 Ways to Build (And Maintain) Strong Rapport With Anyone

As a commercial real estate broker, your business depends on strong relationships. Whether it’s with a prospect, client, architect, lender, developer, or admin, building a strong rapport with that person is essential to a successful business (and a happy life, for that matter).

And it’s easy enough to befriend people you get along with, but what about those who challenge or annoy you? Creating rapport with those people is arguably even more important.

Rather than succumb to your frustration, you can use relationship-building techniques to make a friend out of just about anyone. Whether you’re trying to win over a new client, strengthen an existing relationship or turn an adversary into a friend, the techniques in this ebook will help you build strong, lasting bonds.

Here’s a preview:

Topics: Best Practices

How to avoid one of the most common mistakes CRE brokers make

The commercial real estate industry has a high attrition rate. It’s an appealing career, but not everyone is cut out to make it as a broker.

More experienced brokers generally expect that at least half of new recruits will leave within three years, while some project the new broker failure rate to be as high as 90%.

The perks of the job are part of what make it challenging: autonomy, flexibility, a commission-based salary. Some people simply lack the skills and personality necessary to succeed, but other common pitfalls can be avoided.

Here’s one of the most biggest reasons new brokers fail.

Topics: Best Practices

All the psychological mind tricks a broker could need (free ebook)

Why would you praise a competitor in front of client?

Believe it or not, that’s what top performing commercial real estate brokers do. Good brokers aren’t afraid to talk other people up, whether they’re colleagues or competitors. They know that life isn’t a zero-sum game, and that another broker’s success doesn’t somehow render them unsuccessful. What’s more, the psychological phenomenon known as spontaneous trait transference, which says that people will associate you with the words you use to describe others, can bring this praise back to them.

Topics: Best Practices

New ebook: The 5 Biggest Mistakes Brokers Make—And How to Avoid Them

The commercial real estate industry has a high attrition rate. It’s an appealing career, but not everyone is cut out to make it as a broker.

More experienced brokers generally expect that at least half of new recruits will leave within three years, while some project the new broker failure rate to be as high as 90%.

The perks of the job are part of what make it challenging: autonomy, flexibility, a commission-based salary. Some people simply lack the skills and personality necessary to succeed, but other common pitfalls can be avoided.

Topics: Best Practices

3 interesting ways brokers can communicate with prospects and clients

To be successful, commercial real estate brokers need to be seen as market experts, trusted advisors, sales pros and interesting people. That’s no easy task.

We’ve picked a few resources that can help you achieve those goals through better communication and presentation. These resources are worth your time, whether you’re working on building new relationships, revamping your pitch deck, or showing off properties.

Topics: Best Practices CRE Tech

The top 10 ways to keep the best brokers on your team

Building a high-functioning commercial real estate brokerage takes work, time, and intention. But once you’ve got a great team in place and onboarded, don’t put things on autopilot. You want your brokers and support team engaged in their work and loyal to the firm.

Topics: Best Practices

12 interview questions to ask broker candidates

Working on building out a team? Hiring a good commercial real estate broker means hiring a good salesperson—not an easy task. We’ve covered a few of the basic questions you should ask when trying to find a great broker, but we thought we’d provide a few more that will also help you determine whether that broker will be a good fit for your team.

Topics: Best Practices

Apto voted best real estate mobile app of 2016

We’re excited to announce Apto was recently named one of the top five mobile real estate apps of 2016, by Real Estate Tech News, for the second consecutive year.

Topics: Company Updates

Top 5 blog posts from the year

Goodbye to 2016! We hope that you had a good year and that you're ready for everything 2017 has in store. For our last post of the year, we wanted to share our five most popular blogs (just in case you missed them).

Topics: Company Updates

10 Secret Santa gifts your coworkers and clients never knew they wanted

Here at Apto, we have our Secret Santa gift exchange scheduled for this week, and we don’t want you to be scrambling like we are to find the perfect gift! Whether you’re looking for a white elephant gift for a coworker or a memorable gift for a client, check out a few fun ideas below.