Elizabeth Knight

Elizabeth Knight

Elizabeth is a Marketing Manager at Apto. She loves words, the facepunch emoji, and cheeseburgers.

Recent Posts by Elizabeth Knight:

The $450,000 post-it note

The other day, a few members of our product and sales teams got to talking about stories they’d heard recently from brokers. There were plenty of tales about legacy CRM systems and other outdated technology, but there were even more stories about offices stacked with paper and desktops crowded with Excel documents.  

But to me, this one takes the cake. It’s about the real cost of relying on those antiquated systems to prospect and build relationships. (Names and locations intentionally left out!)

Topics: Best Practices CRE Tech Efficiency

12 Broker Insights: Tips, Secrets, and Advice from the Field [ebook]

You have a broad network of contacts in the commercial real estate world, and so do we. We love hearing stories from brokers about their lives and careersthe best advice they ever received, the twists and turns that led them to unexpected places, and more.

We thought you might like to hear from them, too. Download and peruse this free ebook for broker quotes, tips for those just starting out, in-depth interviews, and more.

Topics: Interviews

New ebook: 9 Ways to Build (And Maintain) Strong Rapport With Anyone

As a commercial real estate broker, your business depends on strong relationships. Whether it’s with a prospect, client, architect, lender, developer, or admin, building a strong rapport with that person is essential to a successful business (and a happy life, for that matter).

And it’s easy enough to befriend people you get along with, but what about those who challenge or annoy you? Creating rapport with those people is arguably even more important.

Rather than succumb to your frustration, you can use relationship-building techniques to make a friend out of just about anyone. Whether you’re trying to win over a new client, strengthen an existing relationship or turn an adversary into a friend, the techniques in this ebook will help you build strong, lasting bonds.

Here’s a preview:

Topics: Best Practices

How to avoid one of the most common mistakes CRE brokers make

The commercial real estate industry has a high attrition rate. It’s an appealing career, but not everyone is cut out to make it as a broker.

More experienced brokers generally expect that at least half of new recruits will leave within three years, while some project the new broker failure rate to be as high as 90%.

The perks of the job are part of what make it challenging: autonomy, flexibility, a commission-based salary. Some people simply lack the skills and personality necessary to succeed, but other common pitfalls can be avoided.

Here’s one of the most biggest reasons new brokers fail.

Topics: Best Practices

All the psychological mind tricks a broker could need (free ebook)

Why would you praise a competitor in front of client?

Believe it or not, that’s what top performing commercial real estate brokers do. Good brokers aren’t afraid to talk other people up, whether they’re colleagues or competitors. They know that life isn’t a zero-sum game, and that another broker’s success doesn’t somehow render them unsuccessful. What’s more, the psychological phenomenon known as spontaneous trait transference, which says that people will associate you with the words you use to describe others, can bring this praise back to them.

Topics: Best Practices

New ebook: The 5 Biggest Mistakes Brokers Make—And How to Avoid Them

The commercial real estate industry has a high attrition rate. It’s an appealing career, but not everyone is cut out to make it as a broker.

More experienced brokers generally expect that at least half of new recruits will leave within three years, while some project the new broker failure rate to be as high as 90%.

The perks of the job are part of what make it challenging: autonomy, flexibility, a commission-based salary. Some people simply lack the skills and personality necessary to succeed, but other common pitfalls can be avoided.

Topics: Best Practices

3 interesting ways brokers can communicate with prospects and clients

To be successful, commercial real estate brokers need to be seen as market experts, trusted advisors, sales pros and interesting people. That’s no easy task.

We’ve picked a few resources that can help you achieve those goals through better communication and presentation. These resources are worth your time, whether you’re working on building new relationships, revamping your pitch deck, or showing off properties.

Topics: Best Practices CRE Tech

The top 10 ways to keep the best brokers on your team

Building a high-functioning commercial real estate brokerage takes work, time, and intention. But once you’ve got a great team in place and onboarded, don’t put things on autopilot. You want your brokers and support team engaged in their work and loyal to the firm.

Topics: Best Practices

12 interview questions to ask broker candidates

Working on building out a team? Hiring a good commercial real estate broker means hiring a good salesperson—not an easy task. We’ve covered a few of the basic questions you should ask when trying to find a great broker, but we thought we’d provide a few more that will also help you determine whether that broker will be a good fit for your team.

Topics: Best Practices

Apto voted best real estate mobile app of 2016

We’re excited to announce Apto was recently named one of the top five mobile real estate apps of 2016, by Real Estate Tech News, for the second consecutive year.

Topics: Company Updates