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Elizabeth Knight

Elizabeth is a Marketing Manager at Apto. She loves words, cheeseburgers, polo, and the facepunch emoji.

Recent Posts

12 interview questions to ask broker candidates

By Elizabeth Knight on Jan 26, 2017

fashion-men-vintage-colorful-large.jpgWorking on building out a team? Hiring a good commercial real estate broker means hiring a good salesperson—not an easy task. We’ve covered a few of the basic questions you should ask when trying to find a great broker, but we thought we’d provide a few more that will also help you determine whether that broker will be a good fit for your team.

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Apto voted best real estate mobile app of 2016

By Elizabeth Knight on Jan 20, 2017

RETAS-2016-winners_banner-370213-edited.pngWe’re excited to announce Apto was recently named one of the top five mobile real estate apps of 2016, by Real Estate Tech News, for the second consecutive year.

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Top 5 blog posts from the year

By Elizabeth Knight on Dec 29, 2016

happy-new-year-420039-edited.jpgGoodbye to 2016! We hope that you had a good year and that you're ready for everything 2017 has in store. For our last post of the year, we wanted to share our five most popular blogs (just in case you missed them).

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10 Secret Santa gifts your coworkers and clients never knew they wanted

By Elizabeth Knight on Dec 14, 2016

secret santa-162522-edited.jpgHere at Apto, we have our Secret Santa gift exchange scheduled for this week, and we don’t want you to be scrambling like we are to find the perfect gift! Whether you’re looking for a white elephant gift for a coworker or a memorable gift for a client, check out a few fun ideas below.

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New ebook: The Ultimate Guide to Marketing Your Listings

By Elizabeth Knight on Dec 8, 2016

Ultimate-guide-to-marking-listings-cover.pngWe’re excited to announce the follow-up to our popular ebook on marketing your brokerage and yourself. If you read that, you know how to set yourself and your brokerage apart with top-notch marketing.

In our new ebook, you’ll get a blueprint for marketing your commercial real estate listings. That includes tactics for generating not just maximum exposure, but also the right kind of exposure. It’s chock-full of tips and resources for crafting a compelling story, reaching the right people, and employing effective digital marketing so you can get deals done quickly.

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Apto and Outlook—what you need to know

By Elizabeth Knight on Dec 1, 2016

Outlook image-679161-edited.jpgWe hope you enjoy reading the Apto blog for industry best practices and insights on CRE tech. Every now and then, though, we like to answer some FAQs from our customers and introduce you to some important Apto features.

For example, a good CRM promises to help you build stronger relationships and become more efficient in general. But how does it work?

Start with email integration

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New ebook: The Ultimate Guide to Marketing Your Brokerage (And Yourself)

By Elizabeth Knight on Nov 10, 2016

The-Ultimate-Guide-to-Marketing-Your-Brokerage.pngWe’re excited to announce our latest ebook, The Ultimate Guide to Marketing Your Brokerage (And Yourself). This ebook lays out a simple but powerful marketing blueprint designed to keep the leads (and commissions!) flowing. That starts with setting yourself and your brokerage apart with top-notch marketing.

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Your commercial real estate technology stack

By Elizabeth Knight on Nov 9, 2016

cRE-tech-stack-477x326-1.jpgWe talk about CRE tech all the time. It’s what we do. We want you to be informed whether or not you use Apto.

Our customers often ask us what the core pieces of commercial real estate technology really are. There’s so much out there, and it can get overwhelming very quickly. Even tech-savvy brokers have trouble wading through their options, or they just don’t have time to explore dozens of new products.

So let’s keep it simple. Here are the five core areas you need technology for if you want to be a better, more efficient broker.

Topics: CRE Tech
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How to use technology to connect like a human

By Elizabeth Knight on Oct 11, 2016

people-woman-coffee-meeting-large-348587-edited-1.jpgTechnology has us more connected than ever nowadays. Thanks to smartphones, tablets and the variety of communication methods and apps and tools on them, we can immediately communicate with our colleagues and clients anywhere, anytime, any place. Any information we want to find is available at our fingertips.

And yet, all that connection can have the opposite effect. While many forms of communication are now more convenient, they can also distance us from one another. The easy answer we find on the web only tells part of the story.

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New (free) ebook: 11 Resources To Make You A More Interesting Broker

By Elizabeth Knight on Sep 26, 2016

11-Resources-to-Make-You-a-More-Valuable-Broker.pngWe're excited to announce and share our latest ebook, 11 Resources To Make You A More Interesting Broker.

To be successful, commercial real estate brokers need to be seen as market experts, trusted advisors, sales pros and interesting people. These 11 resources can help you achieve those goals.

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