Franco Faraudo

Franco Faraudo

Franco is an agent, writer and content strategist. He writes about real estate, technology and any combination of the two, primarily at propmodo.com.

Recent Posts by Franco Faraudo:

[Infographic] How much time can technology actually save a broker?

“Time is money!” We’ve all heard it, and probably said it as well.

Unfortunately, it’s really not true. Money can be created, traded, borrowed, and collateralized. Time can only be used, killed, or lost.

As a commercial real estate broker, though, more time means more deals, which means more money. That much is true. Adopting technology can seem like an unwanted expense and a downright hassle at first, but a little bit of time saving can add up to a lot. And many CRE-specific tools are becoming easier and more intuitive to use.

At this point, you really can’t afford to not take advantage of automation and technology for your business. Let’s take a look at just how much time it can save you.

Topics: CRE Tech Efficiency

[Infographic] 6 broker stereotypes, and the technology they may (or may not) be using

We all know them. The ex-athlete turned salesperson, reveling in the thrill of the deal. The former accountant who tracks every expense and detail, making sure nothing falls through the cracks. The career broker who still writes everything on paper.

Now let’s take a look at these common characters to see how they’re using (or not using) technology to run their business, and how if affects their professional (and personal) lives.

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Topics: CRE Tech

A better way to predict future technology

When trying to predict the future, humans often fall victim to two common cognitive biases: availability and anchoring. In other words, the factors they take into account skew heavily toward recent events and other people's opinions, respectively. 

The way around it? Think of crazy future scenarios and then imagine how they might come to pass. (More about all that here.)

Topics: CRE Tech

[Slideshare] Your day in commercial real estate, 1997 vs. 2017

How have you noticed commercial real estate changing over the years? If you’ve been in brokerage long, you’ve probably noticed some new technology popping up—and your younger coworkers probably have some new habits and priorities, too.

If you get right down to it, there’s probably a lot in your day to day that’s different.

Earlier this year we published an infographic about that change, and since it’s been among our most popular content to date, we wanted to share the slides, too.

Topics: Disruption Efficiency

[Short story] Future Office: The Adventures of Hannah and Skip

Never believe anyone peddling either nostalgia or a certainty about the future.

Fiction is the way to go. You get to explore the realm of possibilities and entertain new ideas while still maintaining a sense of realism and anticipation. And perhaps most importantly, it’s fun.

We wanted to try something a little different this week. There’s plenty you can read about 3D property tours, drones, the Internet of Things, driverless cars, etc. and how those technologies will impact commercial real estate. But let’s push it out a bit further in time and focus in on the people―specially, one person and her family―and how they might operate in a world seemingly ruled by technology.

Below, you can read an excerpt of the first part of our fictional series, Future Office: The Adventures of Hannah and Skip. Then read the rest, and subscribe for updates on the next installment.

Topics: Disruption

[Infographic] A day in the life of a CRE broker, 1997 vs. 2017

Everyone (including us!) talks about how much commercial real estate has changed, or is changing, or is going to change. Brokers have a lot to do to keep up—with the latest technology, demographic trends, etc. 

But how has the day-to-day job actually changed? Let's take a look.

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Topics: Efficiency