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Heather Munro

Heather is a freelance writer who has written more sales emails for clients than she can count. She also spent much of her childhood checking out real estate with her father, a commercial real estate attorney.

Recent Posts

How to use effective prospecting emails to fill your pipeline

By Heather Munro on Dec 6, 2018

Ask any broker: Nurturing potential clients takes finesse. Come on too strong or offer too little value, and you’ll be rebuffed. Short but sweet emails are ideal for introducing yourself to prospects and setting the stage for an ongoing relationship.

Unfortunately, you aren’t the only one sending emails to prospects. In order to get a response, your message must first stand out enough to get noticed in your prospect’s overflowing inbox. And once your email is opened—if it gets opened—it better be worth your prospect’s time, or you’ll be filed under spam.  

To help you write an email that gets results, we’ve outlined the elements of a successful prospecting template you can use to fill your sales pipeline with future clients.

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