Irena Ashcraft

Irena Ashcraft

Irena is a freelance writer who works with innovators, educators, explorers, and changemakers. From brave nonprofits to frontier-straddling startups, she helps clients connect with their biggest fans through writing that's fresh, relatable, and fun.

Recent Posts by Irena Ashcraft:

7 smart ways to structure your day for max productivity, according to science

BJ_0065 (2).jpgIn this ultra-competitive industry, every broker you know is working as hard as they can. Just look around you—people placing calls, dashing off to meet prospects, poring over new listings.

So what’s going to set you apart? Working smarter, not harder. Here are 7 science-backed productivity tips that can give you a huge edge.

Topics: Efficiency

10 New Year’s resolutions worth keeping for every CRE broker

How will you make 2018 your best year yet?

We looked back at a year of blog posts to bring you the 10 New Year’s resolutions every broker should consider making—and keeping—in 2018. Feeling inspired? Pick one of these ideas and make it happen. Remember, success isn’t just about reading something and bookmarking it for later: it’s about turning what you learn into action.

Topics: Best Practices

Two inspiring broker stories to help you rise above big challenges

If CRE brokerage has been smooth sailing for you, count yourself as one of the lucky (and rare) ones! Most brokers have to work hard to overcome personal challenges and tough lessons learned along the way, but those who do come out all the better for it.

We asked a couple of brokers about the biggest challenges they’ve faced in their careers, and how they have dealt with them. We think you’ll enjoy their stories: there’s wisdom in each that all of us can learn from!

Topics: Interviews

Brokers respond: Who do you admire most in this industry, and why?

Whether it’s a mentor, an older colleague, or even a competitor, chances are you’ve looked at a person you admire and said, “Wow, how do they do that? I’d love to get to their level.”

We asked a few brokers about those people in the industry who’ve stood out most to them—and why—and here’s what we found out. Here’s three cheers for the people who inspire us to do better and be better on a daily basis.

Topics: Interviews

3 tips to win more business with client reviews and success stories

“Nothing draws a crowd quite like a crowd.” - P.T. Barnum

The more people flock to your business…the more people will flock to your business. P.T. Barnum’s words are something every broker should take to heart, because positive reviews and client case studies have a magical way of bringing you more clients. This is especially true in commercial real estate, where relationships are king. You need to share your success through every channel available.

According to BrightLocal’s most recent survey, 85% of people trust online reviews as much as word of mouth recommendations. Reviews are also one of the best ways to gain a potential client’s trust: 73% of people will trust a business more after reading its positive reviews, and people will read an average of 7 reviews before deciding to trust it.

With that in mind, here are some ideas for showing off your client testimonials and success stories.

Topics: Best Practices

Instantly memorable: Get the perfect tagline for your business

How do you design the perfect tagline? One that’s not only memorable, but makes people say, “Oh, yeah, that’s exactly the broker we need.”

Today, we’re revealing the formula behind a great tagline and sharing a few pointers that will help you create a compelling one-liner that conveys what you do and the value you offer as a broker.

Topics: Best Practices

4 easy ways to recharge your motivation

You don’t know why, but the days just seem to drag on. You’re not as excited about this job like you once were, and you’re wondering if this is the beginning of the end for you as a broker. Sound familiar?

Whether it’s a genuine career slump or just a brief dip in motivation, what you’re feeling is normal—and it happens to the best of brokers. But  you don’t have to stay stuck. Today, we’re bringing you four fresh ideas for summoning up that extra get-up-and-go when your tank’s nearly empty.

Topics: Best Practices

Where do the best leads come from? 5 brokers weigh in.

Where do you find great leads? Recently, we asked brokers about their go-to strategies for drumming up new business. Some confirmed that tried-and-true methods—like picking up the phone—worked best for them. And some surprised us with fresh ideas we hadn’t considered before.

Here’s what we discovered:

Topics: Interviews

Your scariest CRE horror stories, pt. 2

Following last week’s CRE horror stories, we’re bringing you more spooky tales to start your Halloween off right.

Kick back, relax, and enjoy a good scare!

Topics: Interviews

Your scariest CRE horror stories, pt. 1

If ghosts and goblins don’t get your heart thumping, these CRE stories will. We reached out to brokers across the country to ask about the one time in their careers that things went horribly wrong. And they responded with truly terrifying tales sure to give you chills…or at least a good chuckle!

Read on for the best of our CRE horror stories, and leave your own in the comments!

Topics: Interviews