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Kim Howard

Kim is a Marketing Manager at Apto and a new mom. She has zero free time now, but her patience and coffee consumption have increased exponentially.

Recent Posts

How these 8 brokers use technology to get ahead

By Kim Howard on Jun 25, 2019

technology-buildings-black-white-320x214We take a lot of pride in helping our customers manage their client relationships, properties, listings, and deals. Apto is the #1 CRM & deal management platform in the industry, and our software is trusted by nearly 10,000 brokers.

We are proud to report that our customers see a 610% annual return on investment (ROI) from their purchase of Apto. They also estimate that using Apto helps them save nearly 6 hours a week—that’s an average of 295 hours per year. 

Take a look at some of the ways brokers across the country are using Apto to manage their business and get a competitive edge.

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15 video marketing resources for commercial real estate marketers

By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. And for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos. That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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13 upcoming commercial real estate conferences for your specialty

By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties. A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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7 sales conferences where brokers can build their skills in 2019

By Kim Howard on Jan 24, 2019

sales-conferences-networking-320x213Commercial real estate brokers may wear many hats when working a deal, but at the end of the day, you’re a salesperson. Whether you’re pursuing new business and pitching your services to a prospective client or telling a building's story and presenting to an interested buyer, brokers are always selling.

Because of that, commercial real estate brokerage typically attracts outgoing people who have some natural sales ability. Competition can be fierce, and you can’t rely on charisma alone to close deals (though it doesn’t hurt!). There are many way you can hone those sales skills to stand out from the crowd, and one of the best ways is to attend sales conferences and learn from top sales leaders across various verticals. You’ll get out of the brokerage bubble and come away with tips that can be applied to brokerage and your prospecting process.

We’ve compiled a list of top sales conferences brokers should check out for 2019.

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10 commercial real estate conferences to attend in 2019

By Kim Howard on Nov 27, 2018

CRE Tech conference-320x213.jpegBrokers know that prospecting, nurturing relationships, and networking are crucial for success in commercial real estate. One of the best (and most fun!) ways to network with a lot of people in a short amount of time is by attending industry events and conferences.

Conferences provide an opportunity to meet with people you might not otherwise meet in your local market. Beyond that, they often feature highly regarded industry speakers and continuing education sessions that keep you up to date on the latest trends and boost your industry knowledge. While there are many conferences to choose from, here are the top 10 that we think brokers should check out in 2019.

Need a better way to track who you meet at events? Request a demo of Apto.

Topics: Industry News
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6 commercial real estate associations to join and how to get the most out of them

By Kim Howard on Apr 9, 2018

ccim-pin-320x204Joining a commercial real estate association is one of the best ways to widen your network. It can also increase your credibility with clients and help give your career a boost by providing access to people, resources, and continuing education opportunities you wouldn’t be able to obtain otherwise.

While there’s lots of associations to choose from, we’ve highlighted some of the top ones brokers should consider joining. Some may be a better fit for you than others, but they’re all highly regarded among commercial real estate professionals.

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The 10 CRE conferences you don’t want to miss in 2017

By Kim Howard on Dec 12, 2016

NAIOPCRE16-10-Networking_Reception-897548-edited.jpgWith the holiday season in full swing, most brokers and firms are working on their 2017 budgets. That’s in addition to closing out the year and making holiday travel plans.

But don’t forget, the end of the year is also the perfect time to start thinking about which commercial real estate conferences to attend in 2017. Networking opportunities and continuing education are the main reasons to attend industry conferences, but it’s also a chance to let loose, enjoy a change of scenery, and have a bit of fun with peers you don’t often get to see face-to-face.

It’s advantageous to start planning your travel schedule now for next year’s conferences. By planning early, you’ll benefit from the early-bird registration rates, hotel discounts, and cheaper flights. We know time away from the office can be challenging, but these 10 CRE conferences are worth setting aside the time and budget for in 2017.

Topics: Industry News
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Apto's Top 5 Blog Posts of 2015

By Kim Howard on Dec 21, 2015

The year is almost over, and we wanted to bring you some holiday cheer with Apto's most popular blog posts of the year! Without further adieu, here are the top five:

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The best of commercial real estate data sources: Listings/availabilities

By Kim Howard on Nov 6, 2015

There are a vast number of companies that provide commercial real estate data, and it can be difficult to sort through them or know which ones are the best.

Topics: Industry News
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This Month in CRE Tech - October 2015

By Kim Howard on Oct 27, 2015

Pierce Neinken has done it again! For the third year in a row, hundreds of industry leaders and tech companies came together in New York City to connect on what's new in CRE tech. We were honored to participate in the sold-out CRE // Tech Intersect conference last Thursday, and very much appreciate Pierce and the event team for facilitating a larger conversation about how technology is changing the commercial real estate business! We love hearing about new technology in CRE and wanted to highlight some of the new up-and-coming companies in the industry who were also at the event.

managed-by-qManaged by Q
Q makes it easy to run an office by providing cleaning and other smart services to help office operations run smoothly. The service includes an iPad that’s installed for free in the office, enabling office managers and teams to devise cleaning schedules, restock supplies, and order on-demand handymen. Q automatically tracks your previous usage data to predict the right amount of supplies you need for the next month.

The Supplies Tracker lets everyone in the office alert the office manager when they are out of stock on supplies – whether it's coffee, cereal, or paper clips. The Tracker then puts everything neatly into a web dashboard for the office manager, who can see a list of what's needed. The service is currently available in New York, Chicago, and San Francisco.

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