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Kim Howard

Kim is a Marketing Manager at Apto and a new mom. She has zero free time now, but her patience and coffee consumption have increased exponentially.

Recent Posts

Sandler Selling for Commercial Real Estate

By Kim Howard on May 4, 2015

The popular Sandler Selling System was developed by David Sandler in 1967. It's founded on the basic principles of psychology and human behavior, and it has stood the test of time.

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This Month in CRE Tech - April 2015

By Kim Howard on Apr 20, 2015

It's April, and we've definitely been seeing April showers....but we've also been seeing some fantastic things happening in Commercial Real Estate Tech! Here are a few CRE Tech companies you should check out. 

Recently launched by the Kushner brothers (Jared Kushner, principal owner of Kushner Properties, and Josh Kushner, founder of Thrive Capital), Cadre is a software platform for institutions to invest in major real estate deals. You need to Request Access on their website, and not much information is available about the details of what the platform looks like.  But with $18.5 million in Series A funding, and the buzz it's generating online, it's sure to be impressive.

Topics: Industry News
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7 free tools for commercial real estate brokers

By Kim Howard on Mar 30, 2015

Here are 7 FREE tools you can use in your commercial real estate brokerage:

compstakCompstak Exchange

Free for brokers, appraisers and researchers, CompStak Exchange is a platform for real estate professionals to exchange lease comps in an efficient manner. Exchange comp information you have to get credits and redeem those credits for comps you need, when you need them. Simple.

Topics: Industry News
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Happy Hour Series: Persistence Pays Off

By Kim Howard on Mar 23, 2015

Every now and then when we talk shop with brokers and everyone gets a little more comfortable, there is always an interesting, shocking, or just down right hilarious deal story that comes up. The challenge is that these are not always the kind of stories that are typically shared outside of happy hour. We would like to change that. Enjoy!

This story has been shared anonymously. Names have been changed to protect all egos involved.

Three years into the industrial real estate business in Chicago and long before cell phones, I got a listing on a 60,000 sq. ft. building in the suburbs.

I took my brochures and began canvasing the neighborhood. I came to one manufacturing company several doors away and went into the vestibule, noticed a table with trade magazines all addressed to "Bob Smith, President" so I walked up to the receptionist and confidently asked if "Bob" was in today.

She was not very interested or accommodating and asked, "Do you have an appointment?" I said "no" and she said I need an appointment. I said, "In that case I would like to make an appointment." She said I would have to call for that.

So I asked her if she had a phone that I could use and she buzzed me in and pointed me to a phone several desks away. I asked her "What is your number" and she told me. I dialed and she answered "Hello, Acme Widget Co" and I asked if Bob was in and she put me right through. And I made my pitch to Bob. He invited me in and while he didn't buy the building, he invited me to submit properties to him.

Over the next year or so I dutifully sent properties to him and eventually sold him a new building and sold his old one. Moral of the story: "Don't let the gatekeeper discourage you!"

Topics: Interviews
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SPIN Selling for Commercial Real Estate - Ask the Right Questions

By Kim Howard on Mar 9, 2015

We know commercial real estate is all about relationships, but how do you go about building a relationship and rapport when you're also trying to sell your brokerage services and expertise?

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Meet Apto's Implementations Team!

By Kim Howard on Mar 2, 2015

We're kicking off the month of March by introducing you to Apto's awesome Implementations Team! I asked Kirbie Pillette, Apto Implementation Consultant, to describe the Implementation Team's role:

"The job of the implementations team is to help our clients develop a plan to ensure success with Apto. We assist with customizations that fit our clients unique business requirements.  Our projects range in size and scale from a few users getting started in a few days to hundreds of users getting started over the course of a few months.  Even if your account is well-past the implementations phase, reach out to us for specific projects and we’d be happy to work with you!"

Find out more about Kirbie and the rest of the fantastic Implementations Team!

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This Month in Commercial Real Estate Technology - February 2015

By Kim Howard on Feb 23, 2015

For this month, we want to share the love and highlight some of the up and coming commercial real estate tech companies hitting the scene and making waves. You may have seen some of these stellar software companies at last month's Disrupt CRE event in Chicago.

Topics: Industry News
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Salesforce Spring 15 Release Summary

By Kim Howard on Feb 9, 2015

Prepared for Apto Customers

Salesforce is planning to release its Spring 15 update during February 6 - 14th. What does this mean for Apto customers? Apto users benefit from all the platform enhancements that Salesforce rolls out this spring. Here are some of the highlights:

For details and instructions to enable these features, see the Salesforce release notes.

Faster and more relevant Search Results

The global search in Apto is now more powerful. 
Phone numbers and emails are now recognized in the search box and new records show up in search faster.

Duplicate Alerts and Blocking

Eliminating duplicate entries is now a built-in functionality that Apto customers can use. Apto lets you create matching and duplicate rules that can prevent multiple users entering the same data. You can create the rules for all the objects within Apto. The matching rules on Company and Contact are created by default. Check the Apto Knowledge Base in your Apto Org to get more information on creating duplicate alerts.

duplicate alerts

Import contacts from your favorite sources
Import Companies and Contacts directly from Gmail, Linkedin, Outlook or any other data sources listed below:

import contacts

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10 Quotes to Inspire Your CRE Business

By Kim Howard on Feb 2, 2015

We know it can be tough out there in the commercial real estate trenches... crunching numbers, making calls, marketing your listings, and most importantly, closing deals. To help get you inspired, we've put together a list of 10 famous real estate quotes!

Topics: Interviews
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7 Tweetable Duke Long Quotes

By Kim Howard on Jan 19, 2015

DukeLongweb-11Real Estate Tech News (Formerly CRE App Review) recently announced it's RETA (Real Estate Tech Awards) winners. Voted as the #1 Most Influential CRE Tech Thought Leader of 2014, Duke Long has an extremely popular blog that isn't known for being politically correct, but IS highly influential in the CRE world.

Topics: Interviews
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