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Natalie Perkins

Natalie is a Senior Marketing Manager at Apto. When she's not in the office, she is 100% taking photos of her Bernese Mountain Dog puppy.

Recent Posts

7 important questions to ask when evaluating a commercial real estate CRM

By Natalie Perkins on Oct 10, 2019

jake-hills-23LET4Hxj_U-unsplashThe commercial real estate technology space is becoming more and more crowded. You may have already decided that you or your team needs some sort of CRE CRM, but you feel a little overwhelmed and don’t know where to start. Or, you’ve narrowed it down to a list of three or four technologies you’d like to see a demo of but don’t know what to look for when comparing them to each other.

We’re here to arm you with a list of the most crucial questions to ask when evaluating a commercial real estate CRM. Any good sales rep will give you plenty of time to ask as many questions as you want on the demo, so make sure you get clear answers to each of these.

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Brokers beware! 4 haunted markets in the U.S.

By Natalie Perkins on Oct 3, 2019

brigitte-tohm-JEmI7bb3Aew-unsplashAs a commercial real estate broker, you carefully research every property you’re trying to sell/fill. Before each meeting with a potential client, you make sure you’re clear on the building’s square footage, number of units, year it was last renovated, who the current and previous tenants are/were, etc. And hopefully all of that information is organized and stored somewhere easily accessible (hint, hint: a CRM like Apto).

But what about other property information that an interested client might want to know? What if the building has a unique history that’s worth mentioning on your tour? And because it is October and we can’t help ourselves, by unique we mean spooky. 

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4 more podcasts commercial real estate professionals should be listening to

By Natalie Perkins on Sep 12, 2019

alireza-attari-SBIak0pKUIE-unsplash-1Last year we published 6 commercial real estate podcasts you should be following. While these are still great ones to give a listen, we’ve rounded up four more that we think commercial real estate professionals would benefit from. 

From interviews with commercial real estate brokers and tech executives on the state of the industry, to best practices for CRE investing, to useful and unique sales tactics, we hope there’s something on this list for everyone.

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Golf is so 2018. 7 unique ways to woo your clients.

By Natalie Perkins on Aug 29, 2019

phil-desforges-FXgHrOzWVh8-unsplashAs everyone knows, commercial real estate is all about relationships. Whether you’re trying to get a new client to sign, or checking in with an old one to see what they might need, it’s important to stand out from other brokers and stay top of mind. 

We’re not here to say that golf isn’t a good way to show your clients that you want to go above and beyond to make them happy, but there are certainly other ways to do so while differentiating yourself from your competitors. We’ve rounded up a list of seven ways to woo your clients, besides cliché golf outings.

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6 tips for a better brokerage website

By Natalie Perkins on Jul 23, 2019

stephen-crowley-AxpdKCG_po8-unsplashCommercial real estate professionals are spending more and more time on their smartphones and computers as technology’s role in commercial real estate continues to grow in importance. But we’re not here to tell you that you just need a CRM to stay competitive in today’s industry.

We’re here to get back to basics and talk website best practices. Your website is likely the first place a potential seller or interested tenant will go to find out more information about your brokerage and the services you offer. According to HubSpot, visitors spend 15 seconds or less on your website, meaning you only have so much time to grab their attention and hopefully convert them into a new client.

We’ve come up with a list of six tips for making your brokerage website better, using examples from real brokerages who are currently killing the website game.

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5 Instagram accounts every commercial real estate broker should be following

By Natalie Perkins on Jul 3, 2019

neonbrand-nZJBt4gQlKI-unsplashWhile not yet the industry standard, more and more brokerages and CRE professionals are starting to use Instagram to build their brands and grow their businesses.

We’ve rounded up five accounts—from actual brokerages to multimedia companies—that we believe are using the platform to connect with the industry in unique and engaging ways.

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