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Natalie Perkins

Natalie is a Senior Marketing Manager at Apto. When she's not in the office, she is 100% taking photos of her Bernese Mountain Dog puppy.

Recent Posts

4 more podcasts commercial real estate professionals should be listening to

By Natalie Perkins on Sep 12, 2019

alireza-attari-SBIak0pKUIE-unsplash-1Last year we published 6 commercial real estate podcasts you should be following. While these are still great ones to give a listen, we’ve rounded up four more that we think commercial real estate professionals would benefit from. 

From interviews with commercial real estate brokers and tech executives on the state of the industry, to best practices for CRE investing, to useful and unique sales tactics, we hope there’s something on this list for everyone.

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Golf is so 2018. 7 unique ways to woo your clients.

By Natalie Perkins on Aug 29, 2019

phil-desforges-FXgHrOzWVh8-unsplashAs everyone knows, commercial real estate is all about relationships. Whether you’re trying to get a new client to sign, or checking in with an old one to see what they might need, it’s important to stand out from other brokers and stay top of mind. 

We’re not here to say that golf isn’t a good way to show your clients that you want to go above and beyond to make them happy, but there are certainly other ways to do so while differentiating yourself from your competitors. We’ve rounded up a list of seven ways to woo your clients, besides cliché golf outings.

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6 tips for a better brokerage website

By Natalie Perkins on Jul 23, 2019

stephen-crowley-AxpdKCG_po8-unsplashCommercial real estate professionals are spending more and more time on their smartphones and computers as technology’s role in commercial real estate continues to grow in importance. But we’re not here to tell you that you just need a CRM to stay competitive in today’s industry.

We’re here to get back to basics and talk website best practices. Your website is likely the first place a potential seller or interested tenant will go to find out more information about your brokerage and the services you offer. According to HubSpot, visitors spend 15 seconds or less on your website, meaning you only have so much time to grab their attention and hopefully convert them into a new client.

We’ve come up with a list of six tips for making your brokerage website better, using examples from real brokerages who are currently killing the website game.

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5 Instagram accounts every commercial real estate broker should be following

By Natalie Perkins on Jul 3, 2019

neonbrand-nZJBt4gQlKI-unsplashWhile not yet the industry standard, more and more brokerages and CRE professionals are starting to use Instagram to build their brands and grow their businesses.

We’ve rounded up five accounts—from actual brokerages to multimedia companies—that we believe are using the platform to connect with the industry in unique and engaging ways.

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