Nell Gable

Nell Gable

Nell Gable is a freelance writer who specializes in creating compelling content for CRE companies and startups.

Recent Posts by Nell Gable:

51 inspiring quotes to help you finish the year strong

We’re well into the final quarter of the year, and if you don’t anticipate a strong finish, there’s still time to turn things around.

Whether things are going swimmingly and you’re on track to meet your goals, or you’re finding yourself falling short, a little inspiration never hurt! We’ve curated a list of quotes aimed at motivating CRE professionals to do their best.

The do's and don'ts of CRE blogging

The marketing landscape for every industry has evolved dramatically in the past decade. Traditional methods of marketing such as commercials, newspaper ads, even banner and display advertising are all but ignored by today’s consumer.

The next phase in marketing is content.

Why? Because content marketing involves the creation and promotion of valuable information that consumers actually want.

Topics: Best Practices

7 interview mistakes to avoid and 5 things you absolutely must do to get the job

Studies have found that people decide whether or not they like you within seven seconds. That doesn’t give you much time to make a good first impression, especially when you’re in an interview situation.

Let’s face it, all you’re thinking about in that first seven seconds of a job interview is: Where do I sit? Should I have taken that glass of water? And what was the name of my interviewer again?

Interviews are high-stress situations. Even commercial real estate brokers or other salespeople, who are evaluated on their people skills, can stumble in their answers. Fortunately, like writing, delivering a killer sales pitch, or closing a deal—interviewing is a skill that can be learned with guidance and practice.

We polled seasoned HR representatives to determine what things you should definitely NOT say or do in an interview.

Topics: Best Practices

6 bad sales habits to quit right now

It’s no secret: salespeople, and real estate sales people in particular, often get a bad rap.

For many, it’s deserved. We’ve all been harassed by a persistent telemarketer or an overly-eager junior sales rep who just didn’t know when to quit. Of course, for every obnoxious account executive, there’s an experienced professional who has dedicated their life to learning good salesmanship.

But even the most skilled seller can revert to bad habits from time to time.

Maybe you rely a little too heavily on email templates or maybe you’ve gotten in the habit of interrupting clients when speaking, but it’s never a bad idea to take a quick inventory of your habits and cull out the bad ones.

Here are some to start with.

Topics: Best Practices

CCIM, SIOR, and beyond: The broker’s guide to certifications and professional associations

As a commercial real estate professional, the majority of your learning likely happens on the job through direct experience, or with colleagues and mentors.

But if you’re looking to continue your education and become a better broker, you might want to consider joining a professional organization or even taking a course or two. If you’re up for a challenge, then you can seek out a certification such as CCIM or SIOR.

To help you make the decision, we’ll take you through the pros and cons of professional associations and certifications—then help you evaluate some of your options.

Topics: Industry News

10 examples of stellar office design in 2017

Since the dawn of the coworking boom, many have predicted the end of the traditional office as we know it.

But while cubicles and cramped offices with dingy overhead lighting may be on their way out, the office itself is alive and well, thanks in part to the creativity of top office design firms.

Companies have started to recognize that employees do their best work in spaces built for creativity, and design firms like HDG, Rapt Studio, and Nelson have stepped up to meet this demand.

It’s not just trendy startups jumping on the office space design trend—from Teach For America to Mattress Firm, organizations of all different types are sprucing up their digs to nurture and compete for the best talent.

We’ve selected some of our favorites:

Topics: Industry News

Summer is (almost) over. Take these 7 steps to reset and finish the year strong.

We’re over halfway through 2017, and as we head into Labor Day weekend, summer is drawing to a close. It’s time to take a pause, evaluate how things have gone so far, and plan for a successful close to the calendar year.

It’s easy to get caught up in the day-to-day pace of work and life. And often, when forced to choose between an easy task and one that requires deep, critical thinking, we choose the one that we can cross off our to-do the fastest. This can lead your priorities askew and cause you to stray from your goals.

That’s why it’s important to carve out time in your schedule for the tough stuff—the deep thinking that guides those day-to-day activities in the right direction. Here are some tips for ensuring strategic thinking doesn’t fall by the wayside so you can crush the remainder of 2017.

Topics: Best Practices Efficiency

A step-by-step guide to nailing your elevator pitch

We’ve all been told to have our elevator pitch ready. After all, you never know when you’ll bump into the CEO of the company, or a major investor who just happens to be looking for new representation.

But how many of us really have something to say, besides the dry facts of what we do? We hate to say it, but no one really cares that you’re a tenant rep broker servicing the greater Seattle area…

That’s because there are many other commercial real estate professionals just like you, and simply saying what it is you do, rather than who you are and why you do what you do, doesn’t set you apart and it certainly doesn’t get you remembered.

Topics: Best Practices

The broker's guide to better business writing

In business, first impressions are often made not with a handshake, but with an email. And the message we send with the quality and clarity of our writing often speaks louder than the content itself.

When was the last time you thought about your skill as a writer? If you’re answer is, "Not since high school English class,” then this post is for you. From crafting a tweet to sending a follow-up email, you will constantly be judged on your writing.

Keep reading for some of our favorite tips for better business writing:

Topics: Best Practices

11 things to outsource on Fiverr—from the helpful to the absurd

As a commercial real estate professional, your workday rarely ends at 5pm. Somedays, the real work may not even begin until then, or you might just be working round-the-clock—ready to take a client call at any moment.

That’s why the way you choose to spend your time matters. You don’t get paid to sit behind a desk, you get paid when you produce. So how do you ensure your time is being spent working on deals and not on useless paperwork?

Topics: Efficiency