Coworking made its mark as a solution for startups in need of a flexible, affordable place to house their teams while they proved out their idea. Spaces like WeWork, Industrious and Knotel became popular not only for their flexibility, but for the stellar amenities they offered. CEOs could treat their teams like royalty—think high-end coffee, beer on tap, HR perks and free events—without ever signing a long-term lease.
Initially, the idea was that businesses would stay in their coworking space until they matured to the point of being ready to sign that traditional long-term lease and move into their own space. But the recent trend of major corporations moving entire teams into coworking spaces, or simply allowing their employees the choice of working in coworking spaces around the city instead of one central office, has turned that notion on its head.