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Nell Gable

Nell Gable is a freelance writer who specializes in creating compelling content for CRE companies and startups.

Recent Posts

Coworking isn’t what it used to be: find out the surprising new ways major corporations are leveraging the trend

By Nell Gable on Jun 11, 2018

SGCoworkingWorkhouse-min-1-1320x180Coworking made its mark as a solution for startups in need of a flexible, affordable place to house their teams while they proved out their idea. Spaces like WeWork, Industrious and Knotel became popular not only for their flexibility, but for the stellar amenities they offered. CEOs could treat their teams like royalty—think high-end coffee, beer on tap, HR perks and free events—without ever signing a long-term lease.

Initially, the idea was that businesses would stay in their coworking space until they matured to the point of being ready to sign that traditional long-term lease and move into their own space. But the recent trend of major corporations moving entire teams into coworking spaces, or simply allowing their employees the choice of working in coworking spaces around the city instead of one central office, has turned that notion on its head.

Topics: Industry News
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The green roof initiative that’s causing controversy between developers and voters: Here’s what you need to know about the building trend

By Nell Gable on Jun 4, 2018

green-roof-save-money-320x240In November 2017, the city of Denver made history when voters moved to require new and existing buildings over 25,000 square feet to allot a portion of their roofs to vegetation, or green roofs.

Not everyone in the city was pleased with the new initiative, however. Many building owners feel the rule is too strict and will make building in the city too costly. The Green Roof Task Force Committee, comprised of various stakeholders, is now working to recommend changes to the new ordinance to city council.

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The 2018 summer reading list for brokers

By Nell Gable on May 14, 2018

booksWho has time to read books these days?

Well, the most successful leaders in technology, business, and media for starters.

Did you know Mark Cuban spends three hours a day reading? Or, that Bill Gates reads roughly 50 books per year?

Sure, they could be spending that time sailing around on yachts, taking meetings, attending events or however else it is billionaires spend their time, but instead, they carve out a chunk of every day for learning new things through books.

So, what’s stopping you?

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How understanding the science of empathy can help you be a better broker

By Nell Gable on May 1, 2018

broker-empathy.jpg-320x213It’s an interesting time to be alive. Technology takes up more space in our lives than ever before, and replaces face-to-face interactions and phone calls. And of course, it’s easier to be rude or dismissive when you don’t have to look someone in the eye.

Many of us could benefit from brushing up on our empathy skills. And according to recent research, practicing empathy can not only improve our relationships with family and friends, it can be a major asset at work as well.

Thanks to mounting findings on the specific business benefits of empathy, the Harvard Business Review has argued that, “Empathy should be embedded into the entire organization: There is nothing soft about it. It is a hard skill that should be required from the boardroom to the shop floor.”

And for brokers, whose success depends on how well you are able to read, relate, and ultimately persuade people, cultivating empathy can be particularly powerful.

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5 examples of inspiring real estate marketing

By Nell Gable on Mar 28, 2018

Each day, 500 million tweets and 2.75 million blog posts go out into the web.

Brands fighting for their audiences’ online attention have a lot of competition.

Adding to this challenge, platforms like Facebook and Twitter have made subtle yet hugely impactful changes to their algorithms that make getting eyeballs on updates much more difficult for businesses.

Still, some brands manage to win the game and stand out against the odds. How do they do it? Creativity, timeliness, and boldness.

Here are some inspiring examples of real estate brands doing what it takes to stand out. We highlight both residential and commercial because you can take inspiration from anywhere!

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Is social media marketing for CRE overrated?

By Nell Gable on Mar 21, 2018

social_media_icons_large.pngJust about any marketing how-to article will tell you emphatically, that if you want to build awareness of your business or personal brand, you need to be active on social media.

After all, 81% of the United States population has at least one social media profile, and it’s predicted that by 2020, 2.95 billion people worldwide will be spending time on social media.

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KANBAN, GTD, and more productivity frameworks for getting work done fast

By Nell Gable on Mar 13, 2018

brokers-table-project-management 320x213.jpgAs an individual, you probably have your little tricks and shortcuts that help you manage tasks and stay organized day to day. But there’s probably more you can do to be productive, and if you’re working on a team, then you need to be even more intentional in working toward your goals.

Team projects require way more communication and organization to stay on track and achieve the desired result. We’ve all witnessed a project go awry because of workstyle clashes.

The solve for this challenge can often be found in project management frameworks like KANBAN, Getting Things Done (GTD), and Scrum. Project management frameworks are any combination of tools, methodologies, and steps that move a given project from start to finish. Ideally, they help keep individuals accountable to a common goal through transparency.

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5 common misconceptions about CRE brokers

By Nell Gable on Mar 5, 2018

broker-building-window-320x213.jpgHow many times have you gotten completely shut down by someone on a cold call?

There are certain biases and misconceptions about commercial real estate brokers out there. Some you may find based in reality, while others probably seem unfair. Yet for those who take the high road, work hard, and operate with integrity, getting blamed for others’ misconduct or laziness can be infuriating.

At Apto, we’re lucky enough to speak with commercial real estate professionals at the top of their game every day, and it’s the stories we hear from them that inspire us. Here’s how some of these brokers prove the stereotypes wrong.

Topics: Interviews
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Q&A: The do’s and don’ts of technology adoption, according to our senior project manager

By Nell Gable on Feb 6, 2018

broker-data-relationships-320x216.jpgMaggie Ham is a senior project manager at Apto. She has helped brokerages of all different sizes find success with our technology. We sat down with her to learn what makes an Apto customer successful, and what practices can ultimately sabotage a technology roll-out.

Maggie focuses on CRM, and it’s important to note that this needs to be set up right to take advantage of our prospecting and mapping tools. It’s your data, and it needs to be organized so you’ll take action on it! Here’s how to get set up for success.

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What the rise of work-life symbiosis means for CRE (hint: it’s not just about office space)

By Nell Gable on Jan 23, 2018

people-office-group-team-928827-edited-2.jpgFor many professionals, the lines between our work and non-work lives are growing increasingly blurry. And many even tend to like it that way.

With the advent of smartphones and wireless internet, most knowledge workers no longer need to be at work to get work done. According to Gallup, 43% of workers spend at least some of their time working remote, up from 39% in 2012. As a result, the role of the office is evolving.

Rather than consider our offices as a place to punch in and out before heading home to relax, we now seek out offices that function as community hubs that allow its members to be productive both in work and in life.

This shift will have obvious effects on the commercial office landscape--but less obvious ones on the retail and hospitality spaces. Here’s what you can expect.

Topics: Disruption
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