Too many times have I heard the story about the one "tech savvy" broker or the transaction coordinator who gets tasked with exporting contacts from the CRM and importing them into Mailchimp to send a new email campaign.
If you're that person, then you know the steps involved. And moreover, you know just how inefficient that process is.
There's no reason to do it that way. You don't need two different tools to store your contacts and then email them.
We recently enhanced our existing Mailchimp integration so you can effortlessly send marketing emails straight from your CRM, where you already keep everything organized. (And of course, we have similar integrations with other email providers as well.)
Sounds nice, right? Here’s a little more about why we did it and how it works.