Rod Santomassimo at The Massimo Group, the premier commercial real estate coaching and consulting organization, recently hosted The Great CRE CRM Debate, and we were honored to be one of the four companies who participated.
It's no surprise that hundreds of commercial real estate professionals joined to hear about commercial real estate CRMs. A CRM is no longer a nice-to-have; it’s become a must-have for brokers. In fact, this year's DNA of #CRE survey data revealed a pretty dramatic stat:
Less than half of brokers who make under $100K a year use a CRM, and 71% percent of brokers who make more than $100K use a CRM.
Even if you use a CRM, it may not be made for commercial real estate. And if it’s a CRM for commercial real estate, it could be doing more for you than just storing data.