The value of your services as a commercial real estate broker lies largely in your relationships—and by extension, the database that keeps them organized. To make meaningful connections with the important people in your market, you have to know who they are, their portfolios, their networks, their past behavior, etc. You have to be an expert on your market and all the properties and people in play.
There is so much information to track, and while there are a lot of data services out there to help you get started, they’re all imperfect. You have to gather and maintain your own data if you want to succeed.
The good news is if you’re diligent about building your database and keeping it up to date, it can pay huge dividends.