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The Apto Team

Apto is the leading CRM and deal management software for commercial real estate brokers, with more paid users than any other provider. Apto was built by and for brokers to help them manage contacts, properties, listings, and deals—anywhere, from any device. Apto’s customers include thousands of independent brokers around the world, as well as multinational brokerages like CBRE, JLL, NKF, and Cushman & Wakefield. Headquartered in Denver, Apto is one of the fastest-growing private companies in the U.S., as ranked by Inc. magazine.

Recent Posts

Meet the new Apto

By The Apto Team on Aug 14, 2018

APTO_Deals Mock-up-2-webOne year ago this month, we released a product that was the culmination of hundreds of conversations and emails with brokers of all specialties across the country.

It was the first step toward our new product vision. We knew that we’d come a long way in helping introduce the concept of CRM (beyond paper and Excel, that is) to commercial real estate. But it was time to move past that. We had CRM for brokers down pat: in Apto, your data is organized the way you think. It was time to apply that data the way you work.

Since then, we’ve released a slew of new feature sets dedicated to optimizing the broker workflow. And with the new releases that have come out this year, we’re now able to introduce our complete new product. Whether calling a previous client, finding likely buyers on a map, or working through each task related to a deal, brokers can be much more efficient as they find, win, and execute business.

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Shopping for CRE tech? 3 questions to ask your vendor you haven’t thought of

By The Apto Team on Aug 9, 2018

59bec6362d43b_TechnologyOn the hunt for new technology to help you be a more efficient broker? Maybe you’re looking for a CRM to organize your data, or maybe you want tools to optimize your workflows for prospecting, marketing, executing deals, etc. And you’re probably aware at this point that any software you choose should offer the basics: a cloud-based system, mobile access, and ease of use.

Those are the obvious must-haves. But there are probably a few things you haven’t thought of yet. To choose tech that will help you be successful in the long run, ask each vendor you’re evaluating these three questions.

Topics: CRE Tech
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Webinar: New leasing insights for better conversations (and more!)

By The Apto Team on Jul 31, 2018

APTO_Leasing Mock-up-2Finding and building relationships with tenants can take a lot of time, and with periods where you feel like you haven’t accomplished anything. Brokers from all generations know the importance of making a good impression on the first call and then keeping momentum through every subsequent interaction.

In talking to brokers, we’ve seen the many ways in which they piece together the contact, company, and lease information needed to make a good connection when they get on the phone. It usually involves 5-15 tabs on one computer screen and a good amount of prep time before the call.

If this sounds familiar, then you’re going to like what we say next: You don’t need to work this way anymore.

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Preview: The 11 Psychological Secrets of Power Brokers

By The Apto Team on Jul 16, 2018

The 11 Psychological Secrets of Power Brokers - CoverWhen it comes to commercial real estate, people don’t just buy properties: they buy relationships. Are your sales and relationship-building chops as strong as they could be?

The secret to being a top broker lies in emotional intelligence: the ability to recognize your and others’ emotions, influence the energy in a room, and build meaningful relationships. The best brokers in the business aren’t practicing high-level Jedi mind tricks: they’re simply using psychology to their advantage.

So how can you do what they do? How can you use emotional intelligence insights to win more business, build great relationships, and bounce back from inevitable rejections?

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What brokers are buzzing about: CRE sale prices, recession timing, summer barbecue

By The Apto Team on Jul 9, 2018

man-coffee-cup-pen-large-320x213The results of the latest Apto National Broker Buzz Poll are in. Brokers are buzzing about:

  • Commercial property sale prices. Brokers believe prices have peaked for multifamily and retail properties, but not for office and industrial real estate.
  • Timing of the next economic recession. Brokers believe the next U.S. recession is not likely to arrive before 2020.
  • Interest rate hikes. Brokers say the Federal Reserve’s interest rate hikes are not yet slowing down commercial real estate sales activity.
  • Steak! Commercial real estate brokers grilled steak on the barbecue this past Fourth of July holiday weekend. See the actual survey results below to learn brokers’ next-favorite grilled meats of choice!

Thanks to those members of the commercial real estate broker community who participated in the poll, which was conducted during the last two weeks of June by Apto, the tech platform for commercial real estate brokers. Specific survey questions and answers follow below.

Topics: Industry News
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[Podcast] Eat what you kill: Commoditizing a specialty

By The Apto Team on Jun 27, 2018

In the latest episode of Common Area with Tanner McGraw, Tanner chats with Jonathan Peranich, Managing Partner at Peranich Huffman et Lease Group based in Houston, TX. Jonathan sources and facilitates net leased healthcare investment sales throughout the country and advises a clientele engaged in the development, acquisition, and disposition of net-leased medical assets for both private and institutional principals.

Jonathan and Tanner discuss the ups and downs of the CRE rollercoaster, building a successful team, quirky deals, and more.

Topics: Interviews
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7 apps brokers can download right now to gain more hours in their day

By The Apto Team on Jun 21, 2018

man-suit-tie-phone-320x256Who doesn’t wish they had a few more hours in their day? Commercial real estate brokers in particular are always on the move and multitasking between a number of urgent tasks.

What better way to be more productive than to look to the technology we already use a hundred times a day—our cellphones! Here are seven apps brokers can download right now to gain more hours in their day.

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How SRS National Lease Group got more efficient at everything

By The Apto Team on Jun 18, 2018

SRS National Net Lease Group in Newport Beach recently jumped on with Apto, and already it's resulted in more calls, more deals, and more efficiency overall. 

Watch the video or go ahead and start a conversation about how Apto can help your business

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How to head into every conversation with more intel (without doing research)

By The Apto Team on Jun 13, 2018

Building relationships is the lifeblood of a broker. You need to know exactly who your prospects are, and more importantly, what to say to get them interested and listening to what you have to say.

To capture someone’s attention, you need to be interesting, relevant, and timely. Whether you’re following up with an old client or making a new connection, you need to offer them information of value to them, and convince them you’re an expert on your market.

We’ve grouped popular conversation starters into categories before, and now we’ve brought them into our product. Take a look now or read on for more info.

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[Podcast] Hear from NYC broker Peter Von Der Ahe on creative selling and the value of teamwork

By The Apto Team on May 31, 2018

On episode 2 of Common Area with Tanner McGraw, Tanner sits down with Peter Von Der Ahe, the team lead for New York Multifamily at Marcus & Millichap. With nearly twenty years of investment brokerage experience, Peter has been included in the top 10 of Marcus & Millichap’s investment professionals nationally and the company’s prestigious Chairman’s Circle of Excellence on three and four occasions, respectively.

Tanner and Peter talk about navigating tough market transitions, the evolution of the broker’s role, how to build a great team, the value of difficult conversations with clients, and much more.

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