You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.
As for the people running those businesses, they have other things on their minds! While some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.
So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. Considering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.