Do you remember shopping with your parents when you were a kid and enjoying an ice cream as payoff? Even though retail has changed dramatically in recent years, that combination of experiences in your memory is what is helping keep brick and mortar retail stores relevant today.
Despite the rise in online retail, there are still reasons why some customers prefer in-store experiences. Some want to physically touch the product, browse more options, or just the enjoy shopping experience itself.
It’s a competitive market, but there are ways traditional retail stores can keep customers coming through their doors.