Referrals are an amazing way to pick up new business, but you don’t have to sit around waiting for them to happen! Asking for referrals should be an automatic part of your process, just like following up with contacts or prospecting for new leads.
Consider this: People referred to you by your loyal clients are 37% more likely to stick around, according to Deloitte. But without those referrals, you’re missing out on valuable opportunities, since word of mouth can influence 20-50% of all purchasing decisions.
It’s clear that referrals are a valuable source of new business. Here’s how you can get even more of them: