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The Apto Team

Apto is the leading CRM and deal management software for commercial real estate brokers, with more paid users than any other provider. Apto was built by and for brokers to help them manage contacts, properties, listings, and deals—anywhere, from any device. Apto’s customers include thousands of independent brokers around the world, as well as multinational brokerages like CBRE, JLL, NKF, and Cushman & Wakefield. Headquartered in Denver, Apto is one of the fastest-growing private companies in the U.S., as ranked by Inc. magazine.

Recent Posts

[Assessment] How do your time management skills stack up?

By The Apto Team on Sep 20, 2018

For many commercial real estate brokers, it often feels like there is not enough time in the day to get everything done. You're meeting with clients, touring properties, managing the details of any given deal, and so on.

But when you manage your time efficiently, you're able to take more control of your deals—and your income.

Take this quick assessment and get your time management report card today, then get resources to help you improve.

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The latest and greatest data sources for CRE

By The Apto Team on Sep 11, 2018

52-CRE-Data-Sources-Cover-UpdatedIn terms of commercial real estate data sources, there are a few big names out there that most brokers use. They’re the largest—and the most expensive—but they’re not the only ones in the game. There are a number of smaller, niche companies that provide information on lease/sales transactions, ownership info, mortgage/financial data, property data, listings, and more.

All brokers need data, so it’s no surprise that the 52 Commercial Real Estate Data Sources ebook has been our most popular resource to date. And now we’ve updated it with the latest and greatest data sources for 2018 and beyond!

Here are some of the companies that have been added for the 2018 edition of our ebook.

Topics: CRE Tech
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New Apto National Broker Buzz Poll reveals: What commercial real estate brokers really think about WeWork, coworking trend

By The Apto Team on Sep 6, 2018

20180403-wework-houston-galleria-offices-4_320x180Commercial real estate brokers generally are not threatened by WeWork and the overall co-working trend, according to the latest Apto National Broker Buzz Poll, which was conducted the week of August 20.

The poll asked specifically: “How much of a threat is WeWork to the CRE brokerage business?” Here’s how brokers responded:

Topics: Industry News
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5 CRE marketing tactics to learn before the end of the year

By The Apto Team on Sep 4, 2018

rcm-marketing-320x189Marketing in commercial real estate has to be more than just sending out a few emails now and then and posting your listings on LoopNet. This strategy won’t set you apart from competitors, because your competitors are doing the same things—the monthly newsletter, the listings on LoopNet, the social media post now and then…the list goes on.

In an industry like CRE, you need to make sure you are where your clients are in order to increase your presence and opportunity to close deals.

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[Infographic] One simple strategy to improve your long-term odds

By The Apto Team on Aug 21, 2018

How’s your long game?

I’m not talking about golf. I’m talking about following up and nurturing relationships over time, especially ones with previous clients.

Keeping in touch with these people is a no-brainer, but you’d be shocked at how many brokers lose track of this over time. That’s why you need a system in place to keep you organized and put your information to work for you. You own the relationship itself, but it doesn’t hurt to get an automated reminder to call once a month or once a quarter.

Get a demo of Apto

Take a look at this infographic to see how this one simple tactic can set you up for success in your market.

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Meet the new Apto

By The Apto Team on Aug 14, 2018

APTO_Deals Mock-up-2-webOne year ago this month, we released a product that was the culmination of hundreds of conversations and emails with brokers of all specialties across the country.

It was the first step toward our new product vision. We knew that we’d come a long way in helping introduce the concept of CRM (beyond paper and Excel, that is) to commercial real estate. But it was time to move past that. We had CRM for brokers down pat: in Apto, your data is organized the way you think. It was time to apply that data the way you work.

Since then, we’ve released a slew of new feature sets dedicated to optimizing the broker workflow. And with the new releases that have come out this year, we’re now able to introduce our complete new product. Whether calling a previous client, finding likely buyers on a map, or working through each task related to a deal, brokers can be much more efficient as they find, win, and execute business.

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Shopping for CRE tech? 3 questions to ask your vendor you haven’t thought of

By The Apto Team on Aug 9, 2018

59bec6362d43b_TechnologyOn the hunt for new technology to help you be a more efficient broker? Maybe you're looking for a CRM to organize your data, or maybe you want tools to optimize your workflows for prospecting, marketing, executing deals, etc. And you’re probably aware at this point that any software you choose should offer the basics: a cloud-based system, mobile access, and ease of use.

Those are the obvious must-haves. But there are probably a few things you haven’t thought of yet. To choose tech that will help you be successful in the long run, ask each vendor you’re evaluating these three questions.

Topics: CRE Tech
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Webinar: New leasing insights for better conversations (and more!)

By The Apto Team on Jul 31, 2018

APTO_Leasing Mock-up-2Finding and building relationships with tenants can take a lot of time, and with periods where you feel like you haven’t accomplished anything. Brokers from all generations know the importance of making a good impression on the first call and then keeping momentum through every subsequent interaction.

In talking to brokers, we’ve seen the many ways in which they piece together the contact, company, and lease information needed to make a good connection when they get on the phone. It usually involves 5-15 tabs on one computer screen and a good amount of prep time before the call.

If this sounds familiar, then you’re going to like what we say next: You don’t need to work this way anymore.

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Preview: The 11 Psychological Secrets of Power Brokers

By The Apto Team on Jul 16, 2018

The 11 Psychological Secrets of Power Brokers - CoverWhen it comes to commercial real estate, people don’t just buy properties: they buy relationships. Are your sales and relationship-building chops as strong as they could be?

The secret to being a top broker lies in emotional intelligence: the ability to recognize your and others’ emotions, influence the energy in a room, and build meaningful relationships. The best brokers in the business aren’t practicing high-level Jedi mind tricks: they’re simply using psychology to their advantage.

So how can you do what they do? How can you use emotional intelligence insights to win more business, build great relationships, and bounce back from inevitable rejections?

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What brokers are buzzing about: CRE sale prices, recession timing, summer barbecue

By The Apto Team on Jul 9, 2018

man-coffee-cup-pen-large-320x213The results of the latest Apto National Broker Buzz Poll are in. Brokers are buzzing about:

  • Commercial property sale prices. Brokers believe prices have peaked for multifamily and retail properties, but not for office and industrial real estate.
  • Timing of the next economic recession. Brokers believe the next U.S. recession is not likely to arrive before 2020.
  • Interest rate hikes. Brokers say the Federal Reserve’s interest rate hikes are not yet slowing down commercial real estate sales activity.
  • Steak! Commercial real estate brokers grilled steak on the barbecue this past Fourth of July holiday weekend. See the actual survey results below to learn brokers’ next-favorite grilled meats of choice!

Thanks to those members of the commercial real estate broker community who participated in the poll, which was conducted during the last two weeks of June by Apto, the tech platform for commercial real estate brokers. Specific survey questions and answers follow below.

Topics: Industry News
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