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[Case Study] Justin Tunnell | TNRG

May 11, 2015

The National Realty Group Inc. (TNRG) is a full service, Houston-based commercial real estate firm. TNRG gathers all aspects of commercial and industrial real estate together under one umbrella and offers high-quality solutions without time-consuming hassles.

Justin Tunnell, a broker at TNRG, began his professional career in 2002. He has brokered commercial industrial leases, acquisitions and dispositions, and investment sales. He has also been involved with designing and marketing ground-up development projects with TNRG. We asked Justin to tell us a little bit about how he and his team uses Apto:


I've been using Apto for over a year now and I really like the flexibility and the ability to customize it for specific business processes; which the Apto support team has been incredibly helpful in building. The business development console is a great feature that we use to organize our prospect and task lists.  From one screen you can access previous notes, input new information, schedule follow-up tasks, and move to the next call.  Apto integrates with our VOIP phone system, so coupling the features of the business development console with the VOIP “click-to-call” functionality drastically simplifies prospecting by phone. 

With Apto everything is tied together; an owner can be tied to multiple properties in various capacities. Business owners with multiple locations may own several properties but also lease several others.  Apto allows me to organize and understand portfolios in a manner not available in the other CRM’s we considered.  All the relevant contact info, activity records, property data, and documents are tied together between the properties, owners, and tenants. When it’s time to create offers, the addition of available apps for document creation cut down on time and errors as we work through the transaction process.

On the back-end of the transactions we use Apto to book every deal, scrub the data, and save each comp.  This allows us to build a more accurate and robust database, as well as utilize the workflow rules to automate reminders in advance of every lease expiration.  Five (5) years ago, being this kind of organized required a dedicated staff.

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Topics: Interviews

Kim Howard

Written by Kim Howard

Kim is a Marketing Manager at Apto and a new mom. She has zero free time now, but her patience and coffee consumption have increased exponentially.

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