What does it take to get you to stop and listen—really listen—to a coworker, a friend or even a family member? What about a stranger?
For us to turn our attention to something, it has to be interesting, relevant and timely. For property owners and tenants, this could be a number of things based on their current situation. The job of a broker is to craft messages that are macro enough to address the market but micro enough to strike a chord with an individual prospect.
Here are a few common market events that can start conversations that lead to meetings.