Earlier this year we released the Best Practices Library, designed to be your go-to resource for all things commercial real estate strategy. Each article outlined specific tactics to run your brokerage more efficiently—ways to track prospecting conversions, how to give a property tour, etc—as well as the technological know-how to make it happen. We talk about Apto of course, but the principles can be applied to any CRM.
Curious to learn more? We've also made videos about our favorite articles. One of those is on client segmentation, a crucial part of your prospecting strategy. Check it out, then browse the rest of the video library.