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NEW: Make a website straight from your CRM, complete with lead capture form

By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, wondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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It’s Tax Day! Most CRE brokers have filed their returns and owe Uncle Sam. Do you?

By The Apto Team on Apr 15, 2019

money-tax-day-320x224Today is Tax Day in the United States. The majority of commercial real estate brokers filed their tax returns in advance and owe Uncle Sam money, according to the latest Apto National Broker Buzz Poll. The poll was conducted between April 1 and April 10.

According to survey results, 30% of brokers say they have been negatively affected by new federal limits on the deductibility of state and local taxes. These changes and others were signed into law by President Trump in late 2017, and took effect beginning with the 2018 tax year.

Notwithstanding their politics, brokers also say the Trump tax-code changes generally have been a net-positive for themselves personally and for their businesses.

Here are the survey results:

Topics: Industry News
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Two simple tricks to make prospecting seem less daunting

By The Apto Team on Apr 11, 2019

broker_on_motorcycle-1600x1068Are you one of those commercial real estate brokers that has a tendency to put off prospecting? No matter how often you think about it, how often you promise yourself or your team that you’ll do it, how often you block time on your calendar, you just can’t make it happen. It’s your least favorite part of the job and the first thing you postpone when you’re busy.

Of course, you know how important it is to prospect. It feels great to be working deals and know the commission check is in sight, but once those deals are done and the check is cashed, what’s next? You can rely on repeat business and referrals if you’ve been around for a while, sure. But even tenured brokers know that to be continually moving forward, you have to keep prospecting.

Here are two tricks that can help make prospecting a little bit easier.

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How to get past gatekeepers when prospecting

By The Apto Team on Apr 9, 2019

Getting-Past-The-Gatekeeper_FI-1-1All commercial real estate brokers have been there.

You’re hitting the phones, trying to drum up new business and connect with new people, and you just can’t seem to get past the gatekeepers.

Those decision makers you’re calling have receptionists for a reason, after all. Whether it’s a property owner or tenant, they probably have a lot of people trying to reach them, and they sometimes even train those gatekeepers to block pesky salespeople like you, sending you straight to the abyss of voicemail.

But getting past those gatekeepers can be done. And it should be—you have real value to offer, after all!

Here are a few simple tips to help you get through and reach new connections, and make sure you keep them on the line once you do.

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Why culture fit is a trap in building a brokerage team

By The Apto Team on Apr 4, 2019

Ifashion-men-vintage-colorful-larget’s no secret that culture fit is a major factor in why certain teams work together and that it makes a positive contribution to job satisfaction and employee retention. Whether you’re on a large team or it’s just you and an admin, you have to give some consideration to coworker dynamics and how you can keep your top performers.

When it comes to inspiring performance and increasing employee loyalty, a strong cultural fit can make all the difference. However, while cultural fit is important, it’s not the only consideration when building your team.

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Power tips for turning cold calling into warm calling

By The Apto Team on Apr 2, 2019

Cold_Calling_Apto_Best_Practices-320x213We’ve all been there, having to make the “dreaded” cold call. While few commercial brokers are a fan of cold calling, they’re a reality for this industry — especially when you’re a broker who’s just starting out.

Cold calling often feels uncomfortable because the person isn’t expecting to hear from you, and you have no idea if they’re in the right mood or frame of mind to have a sales conversation.

Like anything else, it’s all about the approach. Whether you’re a seasoned broker or just starting out, there’s an opportunity to change how you view cold calling.  

This starts with embracing the idea that you’re never actually making a call that’s truly cold because you always have insight backing up your prospecting.

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16 ways this industry veteran prospects for shopping center tenants

By Beth Azor on Mar 28, 2019

shopping center.jpg&updated=201610312010&MaxW=800&maxH=800&noborderIs prospecting dead? Certainly not! In fact, I would say it’s more important than ever! With most sales agents or (in my world) commercial real estate leasing agents continuing the asinine habit of email blasts (I’ll tell you how I really feel!), it’s more important than ever to meet with and call—yes, I’m talking phone call—your prospect!

Here are 16 ways I prospect:

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CRE brokers admit to slacking off for ‘March Madness,’ predict winner of NCAA men’s basketball tourney

By Cary Brazeman on Mar 26, 2019

Basketball blogCommercial real estate brokers aren’t typically slackers, but for “March Madness” now under way, slacking may be allowed if not acceptable. Hey, you have to relax some time!

In a rarity for high-performing real estate pros, most brokers expect to be fixated on their brackets, and thus are less productive, during the NCAA men’s basketball tournament. A significant number also plan to sleep less during the tournament in order to watch the games, according to the latest Apto National Broker Buzz Poll, which was conducted last week by Apto.

Here’s what we learned from the broker survey:

Topics: Interviews
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The 2 biggest unexpected benefits of consistent prospecting

By Erik Dolan-Del Vecchio on Mar 21, 2019

broker-shaking-hands-224097-edited-1We all know prospecting is one of the best ways to win new deals, build your market presence and strengthen relationships. But did you know consistent prospecting offers two massive, yet largely unexpected benefits?

In his book Commercial Real Estate Power Brokers, Jim Gillespie breaks down some of the most effective prospecting techniques brokers can use to strengthen their business. Along with the well known benefits, Gillespie sheds light on two little known reasons everyone from junior brokers to seasoned veterans should never stop prospecting.

From building a network of top clients to consistently earning stronger commissions, here are two reasons you should make prospecting part of your daily schedule.

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Make March Madness Predictions and Win $100

By The Apto Team on Mar 19, 2019

Basketball blogMany brokers love college basketball, so we’re taking the pulse of CRE pros on the NCAA men’s basketball tournament before it gets underway.

Please take this one-minute multiple choice broker poll to let us know how the tournament affects your work, and who you think will win!

Topics: Industry News
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