Commercial real estate investors, landlords, and tenants rely on brokers to take deals across the finish line. But few people are open to working with just anyone; instead, clients are understandably picky about who they’ll trust.
The first step to winning clients is understanding what they’re looking for. Once you know that you can boost your prospecting efforts by making yourself the ideal candidate for their business.
Fortunately, many investors have a similar set of criteria when it comes to choosing who they’re going to work with. From understanding the importance of referrals to fine tuning your communication skills, these are the first four things most people look for when choosing a CRE broker.