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New Apto National Broker Buzz Poll reveals: What commercial real estate brokers really think about WeWork, coworking trend

By The Apto Team on Sep 6, 2018

20180403-wework-houston-galleria-offices-4_320x180Commercial real estate brokers generally are not threatened by WeWork and the overall co-working trend, according to the latest Apto National Broker Buzz Poll, which was conducted the week of August 20.

The poll asked specifically: “How much of a threat is WeWork to the CRE brokerage business?” Here’s how brokers responded:

Topics: Industry News
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5 CRE marketing tactics to learn before the end of the year

By The Apto Team on Sep 4, 2018

rcm-marketing-320x189Marketing in commercial real estate has to be more than just sending out a few emails now and then and posting your listings on LoopNet. This strategy won’t set you apart from competitors, because your competitors are doing the same things—the monthly newsletter, the listings on LoopNet, the social media post now and then…the list goes on.

In an industry like CRE, you need to make sure you are where your clients are in order to increase your presence and opportunity to close deals.

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4 underrated sales skills every broker needs

By Irena Ashcraft on Aug 30, 2018

adult-businessman-call-374008-118000-editedTo be a great broker, you’ve got to be great at sales: it’s how you build relationships, turn them into deals, and keep your business growing. But sales—as you already know—is about more than just making your way down a call list or blasting out an email. In fact, some of the most powerful sales skills are often very subtle.

Here are four underrated sales skills you should cultivate:

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Why disintermediation isn’t happening in CRE

By Tanner McGraw on Aug 28, 2018

NAR-disintermediations-cre-160595-editedThis article first appeared in NAR REALTOR Magazine.

I started my career in commercial real estate in 2004. When I attended my first national sales meeting as a broker soon after, “disintermediation” was a popular topic of discussion. Many people seemed to be saying that at some point in the near future technology would obviate the need for brokers altogether.

Fast forward a few years, and I’m out of brokerage and on the tech side of commercial real estate. The first industry panel I sat on as a company founder raised the specter of disintermediation. And last year, it was covered yet again at several other conferences I attended.

The thing is, it’s just not going to happen.

Topics: CRE Tech
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[Infographic] One simple strategy to improve your long-term odds

By The Apto Team on Aug 21, 2018

How’s your long game?

I’m not talking about golf. I’m talking about following up and nurturing relationships over time, especially ones with previous clients.

Keeping in touch with these people is a no-brainer, but you’d be shocked at how many brokers lose track of this over time. That’s why you need a system in place to keep you organized and put your information to work for you. You own the relationship itself, but it doesn’t hurt to get an automated reminder to call once a month or once a quarter.

Get a demo of Apto

Take a look at this infographic to see how this one simple tactic can set you up for success in your market.

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Why you should stop managing your data

By Russ Duncan on Aug 21, 2018

Apto DealsWhen it comes to building software for commercial real estate brokers, you have to consider what you’re up against.

Commercial real estate is notoriously lagging when it comes to technology adoption. Excel, email, and maybe an old contact management system are still king. And they're king because they work (albeit in a 1998 kind of way). This makes the challenge of building something brokers want to use all the more difficult. If you’ve been successful in making money with these older systems, why change?

Don’t get me wrong—some brokers have changed. There are those who have adopted a more modern CRM as their primary technology platform. The problem, though, is that many CRMs are still limited to basic data organization and management. Those are important benefits, but they’re not actual activities that drive sales.

In other words, you don’t “organize and manage” your way to new deals; you win deals. And you win them through action, not management.

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4 reasons to share your data and turn your team into a real business

By Irena Ashcraft on Aug 16, 2018

broker-data-relationships-320x216-2What do you lose when you keep everything to yourself?

We know of brokers who are protective of their data as well as their relationships, and of some teams that are so competitive they’ll steal leads right out from under each other.

And in a way, we get that instinct to turn inward. It can feel like you’re laying all your cards on the table when you share hard-earned intel with people who may not understand what it took for you to get it in the first place—and who may run off with it the moment your back is turned.

But at the same time that some brokers are turning inward, others are turning that thinking right on its head. They’re discovering that when they open up and work together, they’re able to attract even more success for themselves, their team, and ultimately their business.

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Meet the new Apto

By The Apto Team on Aug 14, 2018

APTO_Deals Mock-up-2-webOne year ago this month, we released a product that was the culmination of hundreds of conversations and emails with brokers of all specialties across the country.

It was the first step toward our new product vision. We knew that we’d come a long way in helping introduce the concept of CRM (beyond paper and Excel, that is) to commercial real estate. But it was time to move past that. We had CRM for brokers down pat: in Apto, your data is organized the way you think. It was time to apply that data the way you work.

Since then, we’ve released a slew of new feature sets dedicated to optimizing the broker workflow. And with the new releases that have come out this year, we’re now able to introduce our complete new product. Whether calling a previous client, finding likely buyers on a map, or working through each task related to a deal, brokers can be much more efficient as they find, win, and execute business.

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Shopping for CRE tech? 3 questions to ask your vendor you haven’t thought of

By The Apto Team on Aug 9, 2018

59bec6362d43b_TechnologyOn the hunt for new technology to help you be a more efficient broker? Maybe you're looking for a CRM to organize your data, or maybe you want tools to optimize your workflows for prospecting, marketing, executing deals, etc. And you’re probably aware at this point that any software you choose should offer the basics: a cloud-based system, mobile access, and ease of use.

Those are the obvious must-haves. But there are probably a few things you haven’t thought of yet. To choose tech that will help you be successful in the long run, ask each vendor you’re evaluating these three questions.

Topics: CRE Tech
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First dance with Mary Jane: Here’s what brokers should know about the cannabis CRE market

By Erik Dolan-Del Vecchio on Aug 7, 2018

how-to-start-a-dispensary-219035-editedWeed, pot, grass, marijuana or cannabis — no matter what you call it, this plant is shaking up voting booths and real estate markets across the country.

It’s one of the fastest growing niches in the industry, but thanks to legal problems, funding difficulties, and general wide scale uncertainty, it’s no surprise brokers have been a little slow to embrace cannabis real estate.

But for brokers wanting to dance with Mary Jane, the time to be slow is over.

The global cannabis industry is expected to grow over 20% over the next four years. In North America it’s expected to grow even faster. That type of growth is creating opportunities for brokers comfortable with the uncertainty that comes with cannabis real estate.

But before you dive in, it’s important to know the niche’s risks and opportunities. So from understanding cannabis’ legality to recognizing how its unquenchable thirst for real estate could impact your market, here’s everything you need to know about the intersection of cannabis and CRE.

Topics: Industry News
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