Just because you’re on a summer vacation doesn’t mean you can’t brush up on your real estate skills. And, doing so doesn’t have to be work—it can be fun. Whether you’re at the airport waiting to board a flight somewhere special or in between property tours with a few minutes to spare, we’ve rounded up a list of ten addictive real estate video games you can play on your smartphone.
Commercial real estate professionals are spending more and more time on their smartphones and computers as technology’s role in commercial real estate continues to grow in importance. But we’re not here to tell you that you just need a CRM to stay competitive in today’s industry.
We’re here to get back to basics and talk website best practices. Your website is likely the first place a potential seller or interested tenant will go to find out more information about your brokerage and the services you offer. According to HubSpot, visitors spend 15 seconds or less on your website, meaning you only have so much time to grab their attention and hopefully convert them into a new client.
We’ve come up with a list of six tips for making your brokerage website better, using examples from real brokerages who are currently killing the website game.
It’s easy for me to sit here and say that it would behoove every commercial real estate broker to implement a CRM. CRMs not only provide a foundation for staying organized, but also help companies maintain the competitive edge in today’s rapidly changing industry. However, my opinion only means so much. What about the people that are out there every day, working long hours and trying to close deals? The ones who have seen the industry evolve and witnessed new top players emerge on the scene? What do they really think?
Below you’ll hear from five brokers around the country who possess a wealth of experience and provided their insights about modern technology and marketing strategies in today’s CRE industry.
The commercial real estate brokerage industry has become a more favorable place for women professionals, but men and women disagree on the extent of the progress, according to the latest Apto National Broker Buzz Poll, which was conducted before the Fourth of July by commercial real estate software company Apto. Women believe there’s been some progress; men believe there’s been more.
“It’s one of the interesting differences that the poll revealed,” said Apto CEO Angela Tucci. “While most respondents agreed that the industry has made improvements in the way it treats women — and this is something we should certainly celebrate — the representation of women in broker roles and leadership positions still remains low. Just like in the tech industry, we should be pleased that workplace gender relations are generally getting better, but we should aspire to achieve greater inclusivity and even further diversity."
While not yet the industry standard, more and more brokerages and CRE professionals are starting to use Instagram to build their brands and grow their businesses.
We’ve rounded up five accounts—from actual brokerages to multimedia companies—that we believe are using the platform to connect with the industry in unique and engaging ways.
We take a lot of pride in helping our customers manage their client relationships, properties, listings, and deals. Apto is the #1 CRM & deal management platform in the industry, and our software is trusted by nearly 10,000 brokers.
We are proud to report that our customers see a 610% annual return on investment (ROI) from their purchase of Apto. They also estimate that using Apto helps them save nearly 6 hours a week—that’s an average of 295 hours per year.
Take a look at some of the ways brokers across the country are using Apto to manage their business and get a competitive edge.
When you think about the communication methods you use in your professional life, face to face is still the most important for commercial real estate brokers, followed by the trusty phone call.
But then it’s email. Being efficient and communicating your message clearly and succinctly doesn’t just save you time and energy, it saves your clients time and energy.
To be an effective broker, you should be able to do a couple things when it comes to email: You should know how to manage your inbox so it doesn’t overflow with urgent messages, but also doesn’t suck all the time out of your day because you’re responding to everything immediately. You should be able to send a message that gets your point across and prompts action, but doesn’t take long to read. And you should know how and when to use mass email to amplify your message and brand.
Fortunately, there are tools and resources out there that can help with all of this. Even if you’re already good at email, you can always stand to be a bit better. Here’s how.
If you’re not actively prospecting for new business as a commercial real estate broker, then you’re falling behind.
Brokers who are only a few years into the business understand this inherently. Building a book of business takes a long time, so in the early years, it might feel like your job is ALL prospecting.
But the trick is to keep the momentum throughout your career. Even if you have plenty of repeat business and referrals, if you’re not also reaching out to new people, then your business is in decline.
We hear it over and over from the top brokers in all markets and specialties. It’s great to not have to rely completely on prospecting, but at the end of the day, you always have to think about your long-term pipeline. To keep your pipeline full and your business moving forward in some way, you have to keep meeting new people.
Here are some of our favorite resources to inspire and guide your prospecting efforts at every stage of your career as a commercial real estate broker.
We all know that referrals are one of the best ways for commercial real estate brokers to get new business. You should never completely rely on referrals or repeat business, but it can be a big boost for your career over time if you perfect the art of the referral request.Happy clients should be more than willing to give you a few names or a reference at the very least. And when you have someone to vouch for your work right out of the gate, the initial process of bringing on a new client can move a little faster.
So, the big question. At what time and stage in the transaction process should you make a direct request for a referral?
Rod Santomassimo at The Massimo Group, the premier commercial real estate coaching and consulting organization, recently hosted The Great CRE CRM Debate, and we were honored to be one of the four companies who participated.
It's no surprise that hundreds of commercial real estate professionals joined to hear about commercial real estate CRMs. A CRM is no longer a nice-to-have; it’s become a must-have for brokers. In fact, this year's DNA of #CRE survey data revealed a pretty dramatic stat:
Less than half of brokers who make under $100K a year use a CRM, and 71% percent of brokers who make more than $100K use a CRM.
Even if you use a CRM, it may not be made for commercial real estate. And if it’s a CRM for commercial real estate, it could be doing more for you than just storing data.