Why you lost that deal: 3 lessons from brokers

We don’t think there’s a single broker out there with a perfect track record. Along with the wins, of course, everyone has had their share of losses. But top brokers know that there’s no point letting a loss go to waste—you might as well learn from it. Sometimes things fall apart no matter what you do. But other times, you look back and think, “OK, next time I’m playing this differently."

We asked brokers across the nation to tell us about the deals they’ve lost and what they learned from them. Here’s what they had to say:

Topics: Interviews

How to use a map to turn a deal into another deal

Closing a deal and cashing a commission check is such a good feeling, right? After months—sometimes years—of hard work, all your efforts finally pay off.

If closing a deal is good news, the even better news is that you can easily keep up the momentum and use your recent success to drum up new business. Just think, you have relevant market intel that you can use with other owners in the market. Maybe they’re in a similar position to the deal you just closed.

Topics: Best Practices

How’s your pipeline right now? Here are 3 things to do to keep it full.

The first quarter of 2018 is over. We hope you’re currently working deals, but it’s important to keep up any momentum you have when it comes to prospecting. Before you know it, Q2 will be over, and then summer will be over, and you’ll be scrambling to close those last deals of the year.

Make sure you’re working to keep your pipeline full--you’ll be glad you did whenever the season slows down. Let’s look at a few ways to stack your pipeline to keep it moving all year.

Topics: Best Practices Efficiency

5 examples of inspiring real estate marketing

Each day, 500 million tweets and 2.75 million blog posts go out into the web.

Brands fighting for their audiences’ online attention have a lot of competition.

Adding to this challenge, platforms like Facebook and Twitter have made subtle yet hugely impactful changes to their algorithms that make getting eyeballs on updates much more difficult for businesses.

Still, some brands manage to win the game and stand out against the odds. How do they do it? Creativity, timeliness, and boldness.

Here are some inspiring examples of real estate brands doing what it takes to stand out. We highlight both residential and commercial because you can take inspiration from anywhere!

6 ways top brokers prioritize for success

Whether it’s hitting meetings around town, prospecting or speeding through administrative tasks, most brokers don’t have much downtime. The sheer amount and variety of work that comes with brokerage is exhilarating, but it can also be difficult to manage.

To get the most out of your time and effort, learn how to prioritize like a champion.

Use Apto to help prioritize and manage tasks

From working deliberately to learning how and when to say “no,” use these six tips to prioritize your time to boost productivity and win more deals.

Topics: Best Practices

Think you need a new junior broker? Here’s how to hire the right person.

If you’re ready to take on a junior broker, congratulations! Building out a team can take some weight off your shoulders while bringing in more business.

But before that happens, there’s a lot you’ll have to figure out: how to find the right person, which tasks to start them off with, and finally, how to negotiate a fair commission split. Today, we’ll delve into the details of hiring your first junior broker—form bringing them onboard to bringing in your first deal together.

Topics: Best Practices

What's most important to you when it comes to CRE tech?

When you’re evaluating a new CRE technology for your business, you probably have a few specific things you’re looking to accomplish. Maybe you want a better workflow for prospecting and following up, or perhaps you just want task prioritization and management.

Whatever it is, Apto can help. Get a personalized look at our tools by selecting what you’re looking for.

Topics: CRE Tech Efficiency

Is social media marketing for CRE overrated?

Just about any marketing how-to article will tell you emphatically, that if you want to build awareness of your business or personal brand, you need to be active on social media.

After all, 81% of the United States population has at least one social media profile, and it’s predicted that by 2020, 2.95 billion people worldwide will be spending time on social media.

Put it on autopilot: 5 ideas for automating your day

As a CRE broker, you’ve got enough to do in your day without having to do it over and over and over again. You know what we mean: from re-typing the same exact thing a zillion times to sending twenty emails to schedule one simple meeting.

Today, we’re simplifying your life with these five must-try tips for automating your day. Here’s how to free up more time for better things, starting right now:

Topics: Best Practices

What’s the future of CRM?

This article first appeared in Propmodo.

In the late aughts, I was a commercial real estate broker in a desperate search for technology to organize my business. At Marcus & Millichap, I was making hundreds of calls a week and working pretty sizable deals, and it was ridiculous to me that there was no software designed for my industry that could make my job easier. The design and functionality that existed at the time was rudimentary at best, counterproductive at worst, and nothing was in the cloud.

That’s why I created my own CRM, and eventually founded Apto. Even since then, CRE brokerage has changed quite a bit. When I last took stock in 2013, Apto was still just a baby. Barely two years old, we were still learning how to walk, keep our balance, and feed ourselves.

Topics: CRE Tech Disruption