Cold calling isn't fun. (Unless you’re one of those super intensely enthusiastic people who loves talking and doesn’t mind rejection.)
But prospecting for new clients—and keeping up with old ones—is vital to your business. It’s important to any business, but especially old-school sales industries like commercial real estate.
That’s why we wanted to make it much easier. New business outreach should be as simple as possible. Brokers need to be able to churn through high-value contacts quickly, and with the context they need in the moment to look smart and make a connection.
All this to say, we’re thrilled to introduce you to our latest product feature, Apto Prospect & Nurture.
What CRM was really meant for
After many years lagging behind the curve, commercial real estate technology is finally catching up. Most brokers now know what a CRM is, and many have one in place for their brokerage. There are also listing services, marketing software, mapping tools, and other technologies that promise to make your life easier.
There’s no excuse anymore for not having your data and information organized for you in one place. But once it’s in one place, what then?
It’s important to keep in mind that the highest purpose of a CRM is to build and nurture relationships that lead to business, whether that takes one month or five years.
Why CRM is not enough anymore, and what’s next
Ok, so your data is organized, but organization is not action. It’s no longer enough to have everything in one place. You need to be able to quickly pull exactly (and only) the information you need, and you shouldn’t have to be a data whiz to do so.
Apto Prospect & Nurture is oriented around action and simplicity. We wanted to make software that connected you to the right people for your business at the right time—and with the information you need right there on one screen.
Here’s the idea: you log in to Apto and click the Prospect & Nurture tab. You’re presented with different call lists; a few of which we’ve already made for you, and a few you created based on the criteria you want.
Then you click into the list you want. You have all the information you could need about the person you're calling—notes, properties, etc. Anything you’ve included in your CRM. That means less time spent on research and more meaningful conversations that lead to more business.
You can then add and save notes, snooze the call until later, and move on to the next.
It's that easy. You're demonstrating your expertise while saving time in a number of ways: less prep time, less time digging through your CRM, and less time talking to people who aren’t a good fit for your business. You prioritize high-value leads, and you can churn through your calls in no time at all.
Sound good? Request a demo today to get a closer look.