Product review: How Apto Maps helps CRE brokers visualize their market

Apto MapsThis product review by Franco Faraudo appeared in Propmodo. Read an excerpt below. 

Apto Maps helps commercial real estate brokers prospect and win deals by providing visual, interactive tools to analyze a market. It’s a new feature in the Apto suite of cloud-based CRM tools built on the Salesforce.com platform.

Overview

The first Propmodo review comes from our good friends at Apto. They have added a new map feature to their popular broker CRM that you have probably seen advertised on your Facebook feed.

Before I start talking about the feature I think it is important to point out Apto’s unique approach to CRM. Last year they redesigned their entire product around the idea that your most important customers are those that you have already done business with. This is a diversion from the typical, “Glengarry Glen Ross” priority of fresh leads. Focusing on customer acquisition might work for vacuum cleaner salesman but in the high stakes, tight knit world of commercial real estate trust isn’t earned with a sales pitch. Once a broker has become a trusted partner the probability of closing future deals with a client go up exponentially.

With that in mind let’s start dive into Apto’s new map feature.

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Topics: Company Updates CRE Tech