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The 2018 summer reading list for brokers

May 14, 2018

booksWho has time to read books these days?

Well, the most successful leaders in technology, business, and media for starters.

Did you know Mark Cuban spends three hours a day reading? Or, that Bill Gates reads roughly 50 books per year?

Sure, they could be spending that time sailing around on yachts, taking meetings, attending events or however else it is billionaires spend their time, but instead, they carve out a chunk of every day for learning new things through books.

So, what’s stopping you?

If you need to feel like you’re accomplishing something productive at all hours of the day, we suggest downloading an app called GoodReads, which allows you to read book reviews, discover new authors and check off all the books you read. It even allows you to set reading goals.

To get you started on your summer reading, we’ve gathered a list of books sure to inspire, motivate and drive you to greater success in your commercial real estate career.

The 2018 Summer Reading List for Brokers

Your Best Year Ever: A 5-Step Plan for Achieving Your Most Important Goals by Michael Hyatt

Remember that list of goals you wrote down at the beginning of the year? How’s that going? We are all capable of fantasizing about the goals we hope to accomplish, but many of us struggle with devising a plan for actually achieving what we want to do. With his 2018 book, Hyatt sets out to help you close the gap between your dreams and your reality. With scientifically backed principals, you could completely redesign your life for success in just five hours.

Emotional Intelligence 2.0 by Travis Bradberry

We talk about the importance of emotional intelligence on the Apto blog a lot. It’s what separates the truly adept brokers from the blockheads. Yet all too often, we assume it’s something we are either born with or without, when in reality, it’s something we can strengthen just like any muscle in our body. Bradberry takes a step-by-step approach to helping you improve your EQ by focusing on the four core components. Written in 2009, this book has been a favorite amongst sales people for nearly a decade.

The Power of Habit by Charles Duhigg

Written in 2014, this book has a cult following. Through colorful anecdotes and scientific evidence, Duhigg dives deep into the psychology of habits and how they shape every factor of our lives and the society we live in. If you haven’t read it already, it’s a must for anyone looking to make small or even big changes to their lives, or the way they approach work, by altering their habits.

The Right—and Wrong—Stuff: How Brilliant Careers Are Made and Unmade by Carter Cast

What makes some people so successful in their careers, while others never seem to make a dent in their potential? Or, what about those coworkers who seem to have so much confidence, yet completely derail after a setback? Cast, a professor at Northwestern University's Kellogg School of Management, explores the five pillars of career derailment and how they can be avoided to forge a bright and fulfilling career path. No matter where you are in your career, this book can provide valuable insight on navigating work and life.

The Millionaire Real Estate Agent: It's Not About the Money...It's About Being the Best You Can Be! by Gary Keller

This book is a classic in the commercial real estate community for its commitment to helping you become the best, most productive broker you can be. Learn the concepts that drive production plus lead generation models that work to increase your yearly profits. Released in 2004, it’s a must for brokers.

Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life by Daymond John

Daymond John of NBC’s Shark Tank and the clothing company, FUBU, knows a thing or two about going without while pouring everything into a business. This book, which is a follow up to his 2016 bestseller, The Power of Broke, studies the habits of the most successful individuals and lays out a path to help you achieve similar success through good-old-fashioned hard work.

Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz

We talk a lot about the revelatory impacts the findings from big data have on everything from how we perceive major world events, to work, to how we interact with others, but how often do we consider the data itself or how it is collected? That’s exactly what Stephens-Davidowitz sets out to do. The result is an illuminating, perplexing and sometimes comical exploration of data and how it affects us, and us it.

Want to set more goals? Try this deal calculator.

Nell Gable

Written by Nell Gable

Nell Gable is a freelance writer who specializes in creating compelling content for CRE companies and startups.

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