[Infographic] How 5 top brokers structure their days for max productivity

When you structure your day right, everything seems to flow more easily—from the hours to the deals. But get cluttered up with pointless emails, meetings, and other time sucks, and suddenly the day has gone by and you’ve got nothing to show for it.

Being in this business means figuring out how to structure your day for the most productivity—from how you schedule meetings to how you handle emails. Here's how 5 high-performing brokers do it.

Topics: Best Practices Efficiency

4 strategies to overcome the summer slump

The days are getting longer and the air is getting warmer, and we all know that can only mean one thing—summer is finally here. But as people across the country plan their vacations, CRE professionals are entering some of the slowest months of the year.

With the hot weather and slow days ahead, we know it can be tempting to leave the office early. And while it’s certainly important to enjoy the summer and take a much deserved break, top brokers know it’s essential to work just as hard this season as you have all year.

So from continuing to prospect to effectively communicating vacation plans, follow these tips to keep yourself on track for a successful year by having an enjoyable and productive summer.

Topics: Best Practices

How to become the most valuable broker in your city

Imagine being one of the top brokers in your city. What would that look like? What would it mean for your business, your reputation, and your income? And how could you get to that level?

Marketing and business mastermind Seth Godin offers a useful place to start. He says:

“Focus on creating a reputation and a work product that others believe is worth more. The mistake we make is in not telling stories that create more value, in not doing the hard work of building something unique and worth seeking out."

Seth’s advice is geared to businesses in general, but let’s apply it to commercial real estate specifically. Here’s what you can do:

Topics: Best Practices

4 things every client looks for in a CRE broker

Commercial real estate investors, landlords, and tenants rely on brokers to take deals across the finish line. But few people are open to working with just anyone; instead, clients are understandably picky about who they’ll trust.

The first step to winning clients is understanding what they’re looking for. Once you know that you can boost your prospecting efforts by making yourself the ideal candidate for their business.

Fortunately, many investors have a similar set of criteria when it comes to choosing who they’re going to work with. From understanding the importance of referrals to fine tuning your communication skills, these are the first four things most people look for when choosing a CRE broker.

Topics: Best Practices

We spent a week with NAI Partners. Here’s what we learned about the secrets to their success.

Last month, we had the pleasure of visiting NAI Partners at their Houston office. It was great to get back to Apto’s roots, given that we started off in the Woodlands, Texas before making the move to Denver.

We brought a team of three Apto employees from Product & Engineering with the intention of learning how NAI Partners is using Apto and what we could improve. Little did we know we’d be walking away with insight into how one of the best-in-breed brokerages has become, and stayed, so successful.

Topics: Best Practices Interviews CRE Tech

Broker insights: The bad advice that just won’t go away

When you’ve been in the CRE industry for a while, you encounter certain myths and pieces of bad advice that just won’t go away. This week, we reached out to brokers to find out the one thing that keeps being passed around as truth—but simply isn’t so. Here’s what they had to say:

Topics: Best Practices Interviews

5 LinkedIn groups every broker should join

LinkedIn is an important social media platform for brokers. It’s a place to tout your professional accomplishments, stay in contact with your network, and form new relationships.

But beyond simply checking messages every few days, top brokers work to develop a presence on LinkedIn’s most important CRE groups. LinkedIn has tons of industry specific groups, and CRE is no exception. So whether it’s engaging with power players in your market or finding the perfect place to post listings, every broker should build a presence on these five groups.

Topics: Best Practices

The 2018 summer reading list for brokers

Who has time to read books these days?

Well, the most successful leaders in technology, business, and media for starters.

Did you know Mark Cuban spends three hours a day reading? Or, that Bill Gates reads roughly 50 books per year?

Sure, they could be spending that time sailing around on yachts, taking meetings, attending events or however else it is billionaires spend their time, but instead, they carve out a chunk of every day for learning new things through books.

So, what’s stopping you?

Topics: Best Practices Efficiency

3 things every brokerage should consider outsourcing

Whether you call it outsourcing, vendor management, or strategic partnerships, commercial real estate brokers are increasingly working with third-party companies to maximize value.

Its not hard to see why.

Outsourcing the right tasks saves money and lets you spend more time on relationships and deals. It can also boost efficiencies by letting you hand off tasks you arent an expert in, such as technology and marketing, to specialists who can do the job for you.

So from getting rid of pesky administrative work to integrating the best technologies in the industry, consider outsourcing tasks in these three areas.

Topics: Best Practices Efficiency

The trick is, there are no tricks: Jon Silberman on the power of consistency and discipline

For the first episode of his new podcast, Common Area, Apto Founder and Chief Strategist Tanner McGraw interviewed Jon Silberman of NAI Partners. Jon has more than 20 years of  experience in tenant representation and corporate services and an uncommon commitment to discipline and consistency, traits to which he contributes much of his success.

Despite his decades of experience, Jon sticks to the basics when it comes to maintaining his pipeline or riding out tough times. As Tanner and Jon discuss, to be successful in CRE, there are no tricks, there is only hard work, consistency, and discipline, all of which can be aided tremendously by an organized CRM system.

Here are some of the principals Jon maintains to this day:

Topics: Best Practices CRE Tech