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Introducing Apto Deals: The Simple and Intuitive Interface to Drive Every Deal Forward

By The Apto Team on Jun 23, 2020

As a commercial real estate broker, you're balancing a lot on a daily basis. There are a ton of to-do's and important documents to keep track of, and letting any detail slip through the cracks could be a costly mistake. As costly as missing out on a six-figure commission. Having a way to track every deal at every stage and all related activities—all in one place—would alleviate a lot of stress and manual effort.

And that's exactly why we created Apto Deals.

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Best Practices for Commercial Real Estate Experts: Contact Management Mistakes to Avoid So You Don't Lose Deals

By Elizabeth Mixon on Apr 14, 2020

Person Using a macbook air-1Does your contact management system save you time with easy organizational tools and predictive insights? Or, does it take as much time to find the person you’re looking for as it does to actually call them when prospecting?

If you don’t manage your contacts efficiently, you’re wasting valuable time going through your client info, instead of spending that time closing deals. While you’re shuffling through your rolodex or Excel spreadsheet, your competitors are winning business from the same contacts you’re trying to find. 

If you want to be (or continue to be) a top broker, you need to manage your contacts like an expert. Wondering what contact management pitfalls could be costing you deals? Read on to find out 3 beginner mistakes, and what to do instead. 

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Best Practices for Commercial Real Estate Experts: How to Save Time Researching and Organizing Your Data (While Getting the Most Out of It)

By Elizabeth Mixon on Mar 31, 2020

dennis-kummer-52gEprMkp7M-unsplashAre you an expert in managing your data with the latest and greatest tools? Or, are you a beginner who relies on Google for your data? Researching, updating, and organizing your data is crucial to being a successful broker. Without the most up-to-date data, you could lose lucrative deals. And, you might not even know you’re missing out. 

Whether you’ve been in commercial real estate for four decades or four months, you could be a beginner when it comes to managing your data. Beginners have data. Experts have insights from their data, allowing them to put their data to work to get more deals. 

Wondering how to know if you’re a beginner or expert? Or, how to become an expert if you’re not there yet? Read on to learn more about the four levels of data management–and how to move up the scale. 

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Best Practices for Commercial Real Estate Experts: How to cut your prospecting time in half (and get more clients) with CRE tech

By Elizabeth Mixon on Mar 3, 2020

elijah-o-donnell-t8T_yUgCKSM-unsplashDo you dread prospecting because it takes up so much of your time (which you could be spending on more lucrative activities)? To prospect effectively, you need as much information as possible to gain insights into prospects and what they need. But, researching this information can take hours. And, you might save the details in one place but be unable to find them next time you need them.

Do you find yourself pushing off prospecting and not doing it daily? While focusing more on the deals you have now can seem like a better way to maximize your earnings, prospecting every day ensures that you have deals in your pipeline next month (and next year).

So, how do you balance needing to prospect with never having enough time (and not wanting to waste it with prospecting)? You start prospecting more efficiently – so you spend less time generating more leads. Wondering how? Read on to learn how CRE tech can help you reduce your prospecting time and simultaneously increase the results you see from prospecting.

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How top brokers use tech to win deals, speed closings

By Erik Dolan-Del Vecchio on Oct 17, 2019

barron-roth-5QFuJhZY-Mw-unsplashNo real estate market in the U.S. is more competitive than New York, and no commercial brokers are more tech-enabled than New York real estate pros.

From drones to databases, modern tech tools and information services proliferate in this market. The evidence is everywhere across New York City’s boroughs and into Northern New Jersey and Connecticut.

Interviews with top-performing commercial real estate brokers in the New York area reveal some common threads, starting with the fact that they all use specialized software to manage their customer, prospect and property information, and to varying degrees their transaction pipelines.

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Golf is so 2018. 7 unique ways to woo your clients.

By Natalie Perkins on Aug 29, 2019

phil-desforges-FXgHrOzWVh8-unsplashAs everyone knows, commercial real estate is all about relationships. Whether you’re trying to get a new client to sign, or checking in with an old one to see what they might need, it’s important to stand out from other brokers and stay top of mind. 

We’re not here to say that golf isn’t a good way to show your clients that you want to go above and beyond to make them happy, but there are certainly other ways to do so while differentiating yourself from your competitors. We’ve rounded up a list of seven ways to woo your clients, besides cliché golf outings.

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Why you might want to share your CRE data with your team

By The Apto Team on Aug 22, 2019

shutterstock_168539627-1When you're talking about commercial real estate data, you could be talking about the address or square footage of a property, a listing, a client's phone number, assorted financial metrics, ownership details, the number of cold calls you made last week, or even a prospect's favorite football team.

It's the foundation of your business, and if you use it right, you have access to a world of intelligence and opportunities—and can provide thoughtful guidance to clients at a moment’s notice. It’s tempting to think of this data as yours and only yours—but what do you lose when you keep all of this data to yourself?

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The 7 best Apto blogs of 2019 (so far)

By The Apto Team on Aug 8, 2019

2photo-pots-X1RQ3b6ZhUs-unsplash-1It’s hard to believe it’s already August. That means we’ve posted over seven months’ worth of best practices, product updates, and industry news to our commercial real estate blog so far this year. And, if we do say so ourselves, there are some really good articles we think you’d get value out of.

Since that’s a lot of content to sift through, we’ve rounded up the seven best Apto blog posts of 2019 that are worth a read.

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6 tips for a better brokerage website

By Natalie Perkins on Jul 23, 2019

stephen-crowley-AxpdKCG_po8-unsplashCommercial real estate professionals are spending more and more time on their smartphones and computers as technology’s role in commercial real estate continues to grow in importance. But we’re not here to tell you that you just need a CRM to stay competitive in today’s industry.

We’re here to get back to basics and talk website best practices. Your website is likely the first place a potential seller or interested tenant will go to find out more information about your brokerage and the services you offer. According to HubSpot, visitors spend 15 seconds or less on your website, meaning you only have so much time to grab their attention and hopefully convert them into a new client.

We’ve come up with a list of six tips for making your brokerage website better, using examples from real brokerages who are currently killing the website game.

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Broker expert perspectives: Modern technology and marketing strategies to stay competitive in CRE

By Darius Artiola on Jul 18, 2019

_evstratov_-InsHJ5sg2vc-unsplashIt’s easy for me to sit here and say that it would behoove every commercial real estate broker to implement a CRM. CRMs not only provide a foundation for staying organized, but also help companies maintain the competitive edge in today’s rapidly changing industry. However, my opinion only means so much. What about the people that are out there every day, working long hours and trying to close deals? The ones who have seen the industry evolve and witnessed new top players emerge on the scene? What do they really think?

Below you’ll hear from five brokers around the country who possess a wealth of experience and provided their insights about modern technology and marketing strategies in today’s CRE industry.

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