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8 tips for commercial real estate brokers to tap the power of social media for business marketing

By Cary Brazeman on Feb 19, 2019

Social-Media-Marketing-for-Commercial-Real-Estate-Agent-Operations-AdobeStock_122318125If PR is a prime strategy to raise your profile in the market — think speaking engagements, community relations and attention from third-party media — social media can be a powerful complement to build relationships and enable others to spread the word on your behalf.

Social media is “shared” media. You and everyone else participating jointly share the platform. The downside is negative feedback exposed widely, which can set back your marketing efforts. The upside is the opposite: a multiplier effect for positive interaction, with the information and conversations shared with many more people than through one-off interaction.

The big question to ask first is whether this tactic suits you. Most brokers are sociable, to be sure. But for some people being social on demand is a stretch. Likewise, receiving negative feedback from total strangers isn’t fun, and that can happen on social media. If that makes you uncomfortable, social media marketing may not be a good fit.

All that said, if you’re prepared for the interaction and accept the risk, here are 8 tips to make the most of social media.

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3 strategies to build influence and become a market leader

By Erik Dolan-Del Vecchio on Feb 5, 2019

black-and-white-city-man-people-1It’s no secret market leaders consistently attract bigger and better deals than their lesser known competitors.

Everybody wants to work with an expert, and unsurprisingly, becoming your market’s go-to expert is easier said than done. But that doesn’t mean you shouldn't try; on the contrary, working towards that type of influence and recognition is one of strongest ways to advance your career.

So whether you’re a junior broker just starting to build a name for yourself or an industry veteran with years of experience, there’s always room to boost your presence and grow your market influence. From building your personal brand to finding creative ways to bring people together, follow these steps to build influence and win more deals.

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7 sales conferences where brokers can build their skills in 2019

By Kim Howard on Jan 24, 2019

sales-conferences-networking-320x213Commercial real estate brokers may wear many hats when working a deal, but at the end of the day, you’re a salesperson. Whether you’re pursuing new business and pitching your services to a prospective client or telling a building's story and presenting to an interested buyer, brokers are always selling.

Because of that, commercial real estate brokerage typically attracts outgoing people who have some natural sales ability. Competition can be fierce, and you can’t rely on charisma alone to close deals (though it doesn’t hurt!). There are many way you can hone those sales skills to stand out from the crowd, and one of the best ways is to attend sales conferences and learn from top sales leaders across various verticals. You’ll get out of the brokerage bubble and come away with tips that can be applied to brokerage and your prospecting process.

We’ve compiled a list of top sales conferences brokers should check out for 2019.

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8 PR tips and tricks for commercial real estate power brokers…or aspiring power brokers

By Cary Brazeman on Jan 22, 2019

man-coffee-cup-pen-large-320x213PR, short for public relations, is a prime strategy to raise your profile in the market and create goodwill that can be leveraged to support your commercial real estate business marketing.

PR is a great complement to Apto’s CRE Digital Marketing Checklist, which includes useful tips on website marketing, content marketing, social media and online advertising.

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This pipeline report template will help you stay on top of your business and cash flow all year

By Elizabeth Knight on Jan 17, 2019

visibilityDid you meet your income goals for 2019?

Commercial real estate brokerage is an inherently risky industry, and it can be difficult to get transparency into your business when you're working through complex deals that can take years to close. Sometimes it probably seems like deals can fall through at the drop of a hat.

It might seem difficult to predict when a deal will come through, but the truth is that you can and should track your pipeline. It is possible to better manage the risk involved and get some level of visibility into your cash flow. After all, if you ran a retail store or restaurant franchise and didn’t have any reporting on the business, how long do you think you'd last?

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Our 9 favorite website templates and resources for CRE brokers

By The Apto Team on Jan 10, 2019

Is this the year you finally revamp your brokerage website? Frankly, we’ve seen a lot of brokerage websites over the years, and many haven’t been updated in a decade or more! Those could probably use a little love.

Fortunately, these days, there are plenty of ready-made, easy-to-use templates to create a professional website. Some are even free! A website overhaul doesn’t have to be expensive or even that cumbersome. While you should be thoughtful about your approach and take time to do it right, you can switch over to some new site templates without much hassle.

Here's what you need to know to get started—and a few website templates to inspire you.

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Forget cold call volume. Try this prospecting system instead.

By Elizabeth Knight on Jan 3, 2019

broker-building-phone-tablet-320x213Do you have prospecting goals? Maybe you set aside an hour each morning to call however many people you can, or perhaps you set a goal of 500 calls a week.

The next question is tougher: Do you ever meet those goals? Let's face it—you're busy, and prospecting isn’t fun. Not only is it not fun, our brains aren’t really wired to feel motivation for a task where the payoff is so far in the future! Any given call might turn into a deal, but even if all goes perfectly, it could be months until you see a paycheck. More often it's years.

Prospect smarter with Apto. Get a demo to see how.

Now here's some good news: there's a different, easier way to approach prospecting. Most brokers probably default to increasing call volume when they want to fill their pipeline. But if you break the numbers down a little differently, you can create a strategy that’s a lot less overwhelming and a lot more effective.

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[Infographic] The CRE Digital Marketing Checklist

By The Apto Team on Dec 18, 2018

Thinking about revamping your digital marketing strategy for 2019? Look no further.

Digital marketing isn't just the territory of millennials or technology companies. The term simply refers to any efforts to promote yourself or your brokerage on the internet, and it should an important part of your business strategy.

Here's a quick-hit strategic checklist to make sure you're doing it right.

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How to use effective prospecting emails to fill your pipeline

By Heather Munro on Dec 6, 2018

Ask any broker: Nurturing potential clients takes finesse. Come on too strong or offer too little value, and you’ll be rebuffed. Short but sweet emails are ideal for introducing yourself to prospects and setting the stage for an ongoing relationship.

Unfortunately, you aren’t the only one sending emails to prospects. In order to get a response, your message must first stand out enough to get noticed in your prospect’s overflowing inbox. And once your email is opened—if it gets opened—it better be worth your prospect’s time, or you’ll be filed under spam.  

To help you write an email that gets results, we’ve outlined the elements of a successful prospecting template you can use to fill your sales pipeline with future clients.

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The best of commercial real estate data sources: demographics + broker databases

By The Apto Team on Dec 4, 2018

There are a vast number of companies that provide commercial real estate data, and it can be difficult to sort through them or know which ones are the best. We’ve gathered 52 top notch companies that provide commercial real estate data and categorized them into the following categories: Lease/Sales Transactions, Ownership Info, Mortgage/Financial Data, Property Data, Listings/Availabilities, Short-term/Coworking Space, Demographics, Geolocation, and Broker Databases.

Here is a preview of some of the companies you'll find in our ebook, 52 Commercial Real Estate Data Source Services.

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